Senior Vice President Media Sciences and Measurement
About the job
- At least 10 years of experience in media measurement and analytics on the client, agency, or publisher side.
- Solid understanding of media planning principles, digital and emerging media platforms, and familiarity with advertising technology and marketing technology tools, including audience management tools, demand-side and supply-side platforms, bid management, ad serving, web analytics, and identity solutions.
- Expertise in media measurement approaches, including attribution, marketing mix modeling, advertising effectiveness, and incrementality testing.
- Ability to distill data into business outcomes and communicate strategic insights and implications to senior leadership.
- Data storytelling, communication, presentation, and negotiation capabilities to influence and engage executive-level stakeholders across a matrixed organization.
- Ability to independently own and project-manage workstreams involving multiple stakeholders, with accountability and decisiveness.
- Willingness to participate hands-on in measurement to identify roadblocks and solutions, using curiosity and hypothesis-driven methods.
- Ability to work in a process-oriented and organized manner across teams to deliver high-quality work in a fast-paced, dynamic environment.
- Attention to detail, organization skills, and presentation skills for senior-level leadership stakeholders.
- Strategic thinking, problem-solving, and decision-making capabilities focused on long-term impact.
- Proactive vision for the future of measurement and demonstrated leadership in anticipating and navigating industry changes.
- Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
- Bachelor's or university degree in Business Analytics, Marketing, Business, Finance, or Statistics.
- Lead development and execution of Citi's media measurement framework, including performance reporting, attribution strategy, incrementality testing, and analyses.
- Partner with internal stakeholders in media, adtech, product, and lines of business to enable data-driven media strategy and optimization decisions and identify measurement requirements.
- Manage attribution measurement and reporting for all lines of business, including report quality assurance, insight generation, and sharing insights with senior stakeholders.
- Calibrate media performance across multiple data sources and reports, and translate the findings into a clear performance narrative and actionable insights for senior stakeholders.
- Own and lead development of the measurement roadmap, media test-and-learn agenda, and advanced analytics studies for cross-channel measurement.
- Lead, mentor, and develop a team of media science analysts; oversee day-to-day reporting and deliverables, foster continuous learning, and support team performance and career growth.
- Cultivate and lead strategic relationships with measurement and media vendors, drive measurement priorities and roadmap, and test solutions in pilots.
- Meet with vendors and develop an understanding of their methodologies to evaluate and support innovative, future-proof measurement solutions.
- Serve as a subject matter expert in measurement methodologies, the measurement landscape, and industry changes; explain complex measurement terminology to senior stakeholders.
- Assess risk in business decisions, safeguard the firm's reputation, clients, and assets, comply with applicable laws, rules, regulations, and policies, apply sound ethical judgment, and transparently escalate, manage, and report control issues.
- Supervise others' activities and create accountability when standards are not maintained.
- An advanced degree is preferred.
About the company
Citi runs banking, investment and payment services for companies, governments and individuals around the world. Its global network connects institutions with local banking systems, while its US consumer business sells credit cards and deposit accounts. Corporate clients use Citi to manage cash, finance trade and raise capital, and investors use its trading, custody and wealth services to hold and manage assets. The bank earns interest on loans and fees from payments, securities transactions, financial advice and account services. Citi traces its banking roots to 1812; the Citigroup holding company was formed in 1998, and its headquarters are in New York City.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1812
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Simplify's Take
What believers are saying
- Revenue is expanding: Citi reported $24.8 billion in the June 2026 quarter, up 14% year over year.
- US parents get protected time: eligible Citi employees receive 16 weeks of bonding leave at full base pay.
- Institutional deposits are sticky: Citi says around 80% of Services deposits come from clients with relationships exceeding 15 years.
What critics are saying
- Lending losses remain substantial: Citi's net credit losses reached $2.4 billion in the June 2026 quarter.
- Australian hybrid roles require office time: Citi sets a minimum of three office days weekly for designated hybrid positions.
- Job cuts carry a cost: Citi booked roughly $500 million in severance in the March 2026 quarter.
What makes Citi unique
- Corporate payments move at scale: Citi processes around $6 trillion daily through its Treasury and Trade business.
- Deposits move beyond banking hours: Citi Token Services transfers cash between participating Citi branches around the clock.
- Employees use a shared AI workspace: Citi's Stylus platform reaches over 180,000 people for research and multi-step workflows.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Paid Vacation
Paid Sick Leave
Paid Holidays
Company News
Citigroup chief executive officer Jane Fraser says the bank's turnaround has entered a new phase after it posted its best third-quarter revenue in a decade. Speaking virtually at Fortune's Most Powerful Women Summit on Wednesday, she said, "We've got a lot of the heavy lifting behind us." "If we are going to be the best in the businesses we're in, we have to beat the best," she said. Since 2021, Fraser has cut Citi into five core businesses, removed layers of management, and begun exiting consumer banking in 14 markets outside the US. The overhaul includes 20,000 job cuts due to finish before 2027. Fraser said AI can help Citi earn money, save money, and secure the bank. Whether it will shrink headcount is unclear: "Honestly, we don't know yet." Citi now requires AI training for 175,000 employees.
Four of Wall Street's biggest banks reported third quarter dealmaking fees of $8.47 billion, up 15% from a year earlier but down 7.5% from a banner second quarter. Goldman Sachs, JPMorgan Chase, Citigroup, and Wells Fargo said activity remains strong despite market volatility and higher borrowing costs. JPMorgan chief financial officer Jeremy Barnum said deals were "delayed rather than canceled" after a slowdown in late September, when volatility widened the gap between what buyers and sellers would accept. Goldman's fees rose 22% to $3.2 billion, led by record M&A advisory revenue. Wells Fargo's rose to $894 million, and Citigroup's rose 9% to $1.35 billion. Goldman chief executive officer David Solomon said some companies postponed initial public offerings (IPOs) in September rather than accept valuations 10% to 15% lower.
Citigroup reported its best third-quarter revenue in a decade for 2026, with four of its five core businesses growing. Services revenue rose 15%, and wealth management return on tangible common equity (ROTCE) topped 14%. The bank raised its full-year ROTCE guidance to above 11%, with a medium-term target of 11-13% for 2027-2028. It expects Markets revenue to fall about 20% in the fourth quarter, a typical seasonal decline. Expense growth was held to 3% excluding notable items. Citigroup booked over $1 billion in year-to-date severance and bought back $3 billion of shares in the third quarter alone. Its CET1 capital ratio stood at 12.8%. The deconsolidation of Banamex in early 2027 is expected to be slightly accretive to that ratio despite a $9 billion currency translation adjustment loss.
Four of the biggest US banks reported higher third-quarter profits on Tuesday, but warned that higher interest rates and inflation could hurt consumers and the economy. JPMorgan Chase, the largest US bank by assets, earned $15.3 billion, or $5.57 a share, up from $14.4 billion a year earlier. It missed analyst forecasts of $5.93 a share, its first miss in nearly three years. Goldman Sachs posted a profit of $5.29 billion, up from $4.1 billion, as equities revenue jumped 72%. Wells Fargo earned $5.95 billion and beat forecasts, while Citigroup's profit rose 40%. JPMorgan chief executive officer Jamie Dimon cited "large fiscal deficits, sticky inflation, elevated asset prices, rising interest rates and geopolitical conditions.
US stock futures were mixed on Tuesday as investors weighed a wave of earnings reports. Dow futures rose 0.9%, S&P 500 futures slipped 0.1%, and Nasdaq futures fell 0.7%. Memory stocks fell for a second day after a Chinese chipmaker, CXMT, said it had made a breakthrough in memory chip production. Roundhill Memory ETF fell more than 5% in premarket trading. UnitedHealth rose more than 2% after it earned an adjusted $4.69 per share on $112.69 billion in revenue, beating estimates. It raised its full-year earnings outlook to at least $20.50 per share. Goldman Sachs gained more than 3% on strong results. JPMorgan Chase, Wells Fargo, and Citigroup fell short in parts of their reports. Johnson & Johnson fell 2% after $25.40 billion in sales narrowly missed estimates, though it raised its full-year forecasts.