Youtooz creates licensed collectible vinyl figures and plushies based on internet personalities, memes, video games, and mainstream media. It sells through a direct-to-consumer model using limited-edition pre-order drops on its website, with figures typically priced around $30. The company also partners with retailers like GameStop and Spencer’s and sells on Amazon. Youtooz collaborates directly with creators and major IP holders (e.g., Disney, Paramount, NBCUniversal) and shares profits with the creators it immortalizes. Its drops build scarcity to drive demand among a young collector audience (roughly 14–25 years old), and its offerings have expanded from vinyl figures to plushies and other items. The goal is to provide a monetization channel for online creators by turning internet culture into licensed, collectible merchandise and growing a multi-channel distribution for these products.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Vancouver, Canada
Founded
2019
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?