Strategic Marketing & Business Development Manager
Copeland
Strategic Marketing & Business Development Manager
Copeland
Manufactures energy-efficient HVACR compressors and components
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
The Residential Light Commercial HVAC line of business at Copeland is looking for a Strategic Marketing & Business Development Manager to drive growth and expansion in the residential market segment. Part of the overall Copeland business, the Residential Light Commercial HVAC is a line of business with a large served market, manufacturing locations throughout the Americas, and is projecting strong growth.
This is a highly visible role through all levels of Copeland leadership, and reports to the Sr. Director of Residential Marketing and Product Management.
The Strategic Marketing & Business Development Manager must be a proven, highly effective leader with demonstrated business, technical, team efficacy and strong initiative. With over 7 years of marketing, customer, engineering, product or related B2B experience, he/she will have proven experience in executing strategy and product management while building customer relationships to deliver commercial success.
As a Strategic Marketing & Business Development Manager, You Will:
Focus on future market trend analysis – emphasis on new technology, regulatory, policy, and sustainability trends including electrification, decarbonization, cold climate heat pump development, low GWP refrigerants, and other identified trends.
Identify, analyze, and prioritize business opportunities for profitable growth for future product innovation.
Guide advance technology and R&D engineering teams to develop future technology and market trends technologies to meet future market needs.
Work with sales and adjacent market leaders to validate strategic plans and build go-to-market and customer-based strategies.
Support market analysis of proposed regulations, policies, incentives, market trends, etc. to determine business impact to technologies under development and make any necessary adjustments.
Assist with customer engagements for future technology development, valuation, and VOC in determination of technology development.
Develop long range forecast in support of high-level business case development to prioritize business development.
Develop customer-based relationships with integrity, business, and technical efficiency to deliver key business results.
Strategy:
Key role in developing strategic marketing and technology development direction for the residential business.
Create a leading market position within each residential market segment and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy.
Drive alignment with our product-focused organization on commercial strategy. Build business case and rationale for prioritizing technology development roadmap.
Support regulatory and customer communications to ensure alignment with future trends and insight of how the multi-generation product strategy aligns with future landscapes.
Execution:
Key player in technology/product conceptualization, development, and execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones.
Drive market research priorities and tasks to support data driven technology/product directions.
Understanding:
Engage directly with customers and industry, from C-suite to technician.
Prioritize and support market, customer, solution, and product research for future technology/product development.
Capture current product directions and medium to long-term product and solution needs.
Conduct market analysis – Emphasis on heating market opportunity in support of electrification and decarbonization efforts.
REQUIRED EDUCATION, EXPERIENCE, & SKILLS:
Bachelor’s in marketing, engineering, business, or related field
5+ years relevant experience
Technical aptitude and business acumen
Strong leadership and communication skills
Product marketing/business development knowledge
Ability to travel up to 20%
PREFERRED EDUCATION, EXPERIENCE, & SKILLS:
7+ years relevant experience
MBA preferred
HVAC industry preferred
Technical education/experience a plus
Onsite Work Arrangement:
This role is based fully onsite, and not eligible for hybrid or remote work opportunities.
Why Work in the Greater Miami Valley Area
Our facility is located in Sidney, OH, conveniently located within driving distance to several larger cities, such as Dayton, Troy, and Columbus. The area’s generally low costs of living, excellent school systems, and low crime rates create a family-friendly environment. The area is home to several growing communities with restaurants, festivals, shopping, and arts scenes that make them exciting places to live and work
About Our Location
The newly renovated Sidney campus has 1M square feet of manufacturing floor with an additional 120k square feet of leading-edge lab facilities. This location is the headquarters for the HVACR Americas business unit. Through our 30 years of scroll compressor expertise, our products help bring comfort and convenience to commercial, industrial, and residential spaces. Approximately 1600 employees work in Sidney, who all support a multitude of business functions. With the blend of businesses and functions represented under this one roof, there are many opportunities for advancement within the Sidney location.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [email protected]
Copeland provides energy-efficient heating, cooling, and refrigeration components for HVACR systems, focusing on compressors, controls, and related parts. Its products help OEMs, distributors, contractors, and end users operate HVACR systems with lower energy use and reduced environmental impact. The company differentiates by specializing in end-to-end HVACR components and sustainable climate solutions, emphasizing energy efficiency and environmental responsibility. Its goal is to help customers lower energy consumption and carbon emissions across residential, commercial, and industrial applications.
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