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Lovehoney Group

Designs and sells sexual wellness products

Senior Growth Marketing Manager

Growth Marketing +1Confirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Proven experience in high-growth startups, scale-ups, or fast-paced e-commerce environments.
  • Demonstrated success building and scaling growth marketing functions, acquisition funnels, processes, and performance engines from the ground up.
  • Deep expertise in growth marketing, paid acquisition, lifecycle marketing, analytics, and data-driven optimization.
  • Ability to turn insights into action and execute effectively in fast-paced, ambiguous environments.
  • Ability to build scalable measurement frameworks, influence cross-functional stakeholders, and drive results through experimentation and ownership.

Responsibilities

  • Build and scale the Growth Marketing function from the ground up, establishing processes, tools, reporting frameworks, and ways of working.
  • Own the customer acquisition strategy across DTC, marketplace, and B2B channels, driving sustainable and profitable growth.
  • Lead paid media activities, including strategy, budget management, campaign execution, optimization, and performance reporting across key digital channels.
  • Develop and optimize the full customer journey, leveraging audience segmentation, conversion rate optimization, and customer lifecycle insights.
  • Create an analytics and measurement framework, including KPI tracking, attribution models, dashboards, and experimentation programs to support data-driven decision-making.

Desired Qualifications

  • Experience in FemTech, DTC health, wellness, consumer healthcare, or other regulated consumer categories.

About the Company

Lovehoney Group

Designs and sells sexual wellness products

Lovehoney Group designs, manufactures and sells sexual wellness products for consumers and retail partners. Its range includes sex toys, lingerie and accessories sold through its own shopping websites and a network of business-to-business distributors. The group combines product development, engineering and brand marketing with online retail, order fulfillment and sales teams supplying external retail partners. Its portfolio includes Lovehoney, Womanizer, We-Vibe, Arcwave and ROMP, alongside retail businesses such as Amorana and Belisoft. Formed in 2021 through the combination of Lovehoney and WOW Tech, the group is headquartered in Berlin, Germany.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2021

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