The candidate must have 2–3 years of relevant work experience.
The candidate must have superior knowledge of the luxury consumer industry.
The candidate must be able to manage multiple accounts simultaneously.
The candidate must have excellent written Traditional Chinese and spoken Cantonese skills.
The candidate must have extensive knowledge of local publications, editors, and influencers.
Responsibilities
Monitor media daily and provide clients with timely updates on achieved press and social media coverage.
Proactively pursue media coverage opportunities, focusing on product placement in main editorials and product-led news placement.
Engage key opinion leaders to secure product placement on both an organic and paid basis.
Participate in creating communications plans.
Navigate partnership and collaboration opportunities.
Develop weekly and monthly media reports for clients.
Support Account Managers in communicating with clients and build rapport and credibility through trust and expert counsel.
Oversee and compile weekly client agendas and reports.
Proactively pitch story ideas to achieve maximum editorial placement across brands.
Facilitate the day-to-day operation of each account team, providing support as requested and required.
Support line managers with public relations campaigns for diverse clients from conception to completion.
Brainstorm creative ideas and generate publicity strategies to enhance public relations campaigns beyond the press office.
Assist with media appointments, research projects, and company events.
Produce high-quality internal and external communications content.
Analyze online, offline, and blog coverage, and leverage added value from public relations activity.
Research brands, products, and the industry to support client plans and new business proposals.
Desired Qualifications
Lifestyle, food and beverage, or luxury public relations experience is preferred.
Basic written and spoken English skills are preferred.
Who We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are: Purple is looking for a Senior Account Executive to join our Lifestyle team. The ideal individual should have prior experience in a traditional and creative PR sector; can constantly evolve as we grow and possesses superior account and time management skills while collaborating with multiple senior team leaders. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.
· Media monitoring on a daily basis and responsible for timely updates to clients on all achieved press and social media coverage.
· Proactively pursue media coverage opportunities with a focus on product placement in main editorials and product-led news placement
· Engage KOLs to secure product placement on both an organic and paid for basis
· Participating in the creation of communications plans
· Navigating partnership and collaboration opportunities · Developing weekly and monthly media reports for clients
· Support AM’s on communication with all clients, building rapport and credibility based on trust and expert counsel
· Oversight and compilation of weekly client agendas and reports
· Proactively pitch story ideas to achieve maximum editorial placement across your brands
· Facilitate the smooth running of the day to day function of each account team, providing support as requested and required.
· Support your line managers with PR campaigns for diverse clients from conception to completion
· Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
· Assisting with media appointments, research projects, and company events
· Consistently producing high quality internal and external communications content
· Analyse coverage across online, offline and blogs, and leverage added value from all PR activity
· Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
2-3 years of relevant working experience
Lifestyle, F&B or luxury PR experience is preferred
Superior knowledge of luxury consumer industry
Ability to manage multiple accounts simultaneously
Excellent written skill of Traditional Chinese and spoken skill of Cantonese is essential
Basic written and spoken skill of English is preferred
Extensive knowledge of local publications, editors, and influencers is required