Field Marketing Manager
Xsolla
Field Marketing Manager
Xsolla
Global payment solutions for video games
English follows Japanese
日本市場におけるField Marketing戦略の企画・実行をリードするポジションです。
業界イベント、カンファレンス、セミナー、ウェビナー、ラウンドテーブル、顧客向けイベント、パートナーイベントなど、さまざまなリアル・オンラインのマーケティング施策を通じて、ブランド認知の向上、リード獲得、顧客エンゲージメント、Pipeline創出、Revenue Growthに貢献します。他チームと連携し、ターゲット顧客に適した施策を企画し、実行から効果測定・改善まで一貫して担当します。本ポジションの勤務地は日本・東京です。
ABOUT US（会社概要）
Xsolla（エクソラ）は、ビデオゲーム業界が抱えるさまざまな課題を解決するために設計された、強力なツールとサービスを提供するグローバルなコマース企業です。インディーからAAAタイトルまで、あらゆる規模の開発会社が、資金調達、配信、マーケティング、マネタイズにおいてXsollaと提携しています。「ゲームの未来を信じる」という理念のもと、Xsollaは、ゲーム開発者により多くの機会とリソースを提供し続けることを使命としています。本社は米国カリフォルニア州ロサンゼルスにあり、商取引の記録管理を担う企業（Merchant of Record）として、これまでに1,500社以上のゲーム開発者が、より多くのプレイヤーにリーチし、ビジネスの成長を実現するサポートを行ってきました。Xsollaは、収益化の多様な選択肢と成功への道筋を提供し、開発者が“ゲームを楽しむ”ために必要なすべてを支援しています。詳しくはhttps://www.xsolla.com をご覧ください。
We are looking for a Field Marketing Manager, Japan to lead the planning and execution of field marketing initiatives that drive brand awareness, customer engagement, lead generation, pipeline creation, and revenue growth in the Japanese market.
This role will manage a broad range of field marketing activities, including industry events, conferences, seminars, webinars, roundtables, customer events, and partner programs.
The ideal candidate will go beyond simply organizing events. They will understand why an initiative matters, who we need to reach, what business outcome we want to achieve, and how we measure success. This role is based in Tokyo, Japan
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
日本市場におけるField Marketing戦略・年間計画の策定
Global / APAC Marketing戦略とJapan Business Strategyとの連携
ターゲット業界、企業、顧客セグメントに基づいたField Marketing施策の企画
Event、Seminar、Webinar、Roundtable、Customer Eventなどのチャネルを組み合わせたIntegrated Campaignの企画
Field Marketing活動のKPI設定と継続的な改善
業界カンファレンス、展示会、セミナー、Networking Eventなどの企画・運営
Xsolla主催イベントおよび外部イベントへのスポンサーシップの企画・管理
イベントの目的設定、ターゲット設定、コンテンツ企画、集客、当日の運営、Follow-upまでの一貫した管理
イベントパートナー、Agency、Vendorとの調整・管理
Speaker、Customer、Partnerなどのステークホルダーとの調整
イベント後のLead Follow-upおよびSalesとの連携
Eventを活用したLead GenerationおよびPipeline Creation
Pre-event / During-event / Post-eventのCampaign設計
MQL、SQLなどのBusiness KPIのトラッキング
イベント参加者を継続的なCustomer Journeyにつなげる施策の設計
イベントやセミナーのテーマ・コンテンツ企画
Customer、Partner、Industry Expertとのコンテンツ制作
Panel Discussion、Roundtable、Executive Sessionなどの企画
日本のゲーム業界におけるXsollaのThought Leadership強化
Global / Regional Contentの日本市場向けローカライズ、翻訳等
既存顧客・パートナー向けイベントの企画
Customer Success Stories、Case Study、Customer Panelなどの企画
Key AccountとのRelationship Buildingを支援するExecutive Eventの企画
Strategic Partners、Industry Organizationsとの共同マーケティング
Japan Gaming EcosystemにおけるXsollaのNetworkとVisibilityの向上
Field Marketing / Event Budgetの計画・管理
Event SponsorshipおよびVendor / Agencyの選定・交渉・管理
予算配分の最適化
Global / RegionalのBudget ProcessおよびApproval Processへの対応
Develop and execute the Field Marketing strategy and annual plan for the Japan market.
Align Japan Field Marketing activities with Global / APAC Marketing strategies and Japan business objectives.
Plan Field Marketing initiatives based on target industries, companies, and customer segments.
Develop integrated campaigns combining events, seminars, webinars, roundtables, customer events, and other channels.
Define KPIs for Field Marketing activities and continuously improve performance.
Plan and execute industry conferences, trade shows, seminars, networking events, and other customer-facing experiences.
Plan and manage Xsolla-hosted events and external event sponsorships.
Manage the entire event lifecycle, including defining objectives and target audiences, content planning, attendee acquisition, on-site execution, and post-event follow-up.
Coordinate and manage event partners, agencies, and vendors.
Coordinate with key stakeholders, including speakers, customers, and partners.
Manage post-event lead follow-up and collaborate closely with Sales.
Drive lead generation and pipeline creation through event and Field Marketing activities.
Design and execute pre-event, during-event, and post-event campaigns.
Track key business KPIs, including MQLs and SQLs.
Design initiatives that connect event attendees and engagement to an ongoing customer journey.
Develop themes and content for events, seminars, and other customer-facing programs.
Create content in collaboration with customers, partners, and industry experts.
Plan and execute panel discussions, roundtables, executive sessions, and other thought leadership programs.
Strengthen Xsolla's thought leadership and visibility within the Japanese gaming industry.
Localize and translate Global / Regional content for the Japanese market.
Plan and execute events and engagement programs for existing customers and partners.
Develop Customer Success Stories, Case Studies, Customer Panels, and other customer-focused initiatives.
Plan executive-level events that support relationship building with key accounts.
Develop joint marketing initiatives with strategic partners and industry organizations.
Strengthen Xsolla's network, visibility, and presence across the Japan gaming ecosystem.
Plan and manage the Field Marketing and Event budget.
Select, negotiate with, and manage event sponsors, vendors, and agencies.
Optimize budget allocation based on business priorities and performance.
Manage and comply with Global / Regional budget and approval processes.
5年以上のB2B Marketing / Field Marketing / Event Marketing経験
Technology、Gaming、SaaS、Platform、FintechなどのB2B企業での経験があることが望ましい
カンファレンス、展示会、セミナー、Networking Event、Roundtableなどの企画・運営経験
Event / Field MarketingをLead Generationにつなげた経験
Marketing Budget、Agency、Vendor、Event Sponsorshipの管理経験
複数のStakeholderを巻き込み、プロジェクトを推進できる高いコミュニケーション能力
戦略立案だけでなく、自ら手を動かして実行できるHands-onな姿勢
5+ years of experience in B2B Marketing, Field Marketing, or Event Marketing.
Experience in B2B companies within Technology, Gaming, SaaS, Platforms, Fintech, or related industries is preferred.
Proven experience planning and executing conferences, trade shows, seminars, networking events, roundtables, and other customer-facing programs.
Proven experience leveraging Event / Field Marketing to generate leads and contribute to business growth.
Experience managing Marketing Budgets, Agencies, Vendors, and Event Sponsorships.
Strong communication and stakeholder management skills, with the ability to engage multiple stakeholders and drive projects forward.
A hands-on mindset, with the ability to not only develop strategies but also execute initiatives independently.
Japanese: Native-level proficiency
English: Business-level proficiency or above
We are looking for someone who:
Thinks independently and takes ownership of their work.
Designs marketing initiatives with a clear focus on business impact, rather than simply organizing events.
Can adapt flexibly to a fast-changing environment.
Can manage multiple projects simultaneously and effectively prioritize tasks.
Can build and maintain strong relationships with a wide range of internal and external stakeholders.
Uses data and performance insights to continuously improve marketing initiatives.
Is proactive in testing and adopting new ideas, approaches, and tools.
Xsolla provides payment processing, fraud detection, and gamified monetization tools for video game developers and publishers worldwide. It processes games’ payments across many countries, protects against fraud, and offers in-game shops, bundles, and subscriptions through a single integration. Its focus on game-specific monetization, multi-currency and language support, and global reach distinguishes it from generic payment providers. Its goal is to help developers earn revenue, remove barriers to monetization and distribution, and ensure players can access games easily.
Explore more opportunities at Xsolla