About HG
HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points. Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About the Role
As the Enterprise Campaign Manager, you will be responsible for designing, executing, and optimizing campaign strategies to drive review submissions for enterprise customers. You are also responsible for analysing campaign results, synthesizing learnings, and helping make decisions using a data-driven approach.

What you’ll do
• Design and execute marketing campaigns targeting software users to encourage product review submissions for a strategic set of products.
• Work closely with the User Generated Content (UGC) team to create compelling email content that resonates with our audience.
• Work closely with the Enterprise Customer Success team to understand customer needs and develop campaigns to serve them, meeting with customers as needed.
• Prioritize campaigns based on renewal and expansion opportunities within our enterprise customer base.
• Ability to combine data from disparate sources to build campaign lists.
• Coordinate with enterprise customers to set and achieve review-related KPIs.
• Segment email lists and personalize messaging based on user demographics, preferences, and past engagement to optimize campaign performance.
• Establish and monitor email campaign metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and inform future strategies.
• Conduct A/B testing to optimize email subject lines, content, layout, and CTAs to drive higher engagement and review submission rates.
• Maintain a comprehensive understanding of CAN-SPAM, GDPR, and other email compliance regulations to ensure campaigns are executed in line with best practices.

• Stay current on industry trends, best practices, and emerging email marketing strategies to ensure our campaigns remain competitive and effective.

What we are looking for
Minimum Qualifications
• 5-8 years of experience in email marketing or a related digital marketing role.
• Bachelor's degree in Marketing, Communications, or a related field.
• Skilled in marketing automation platforms (e.g., Ortto, Marketo, Salesforce).
• Strong writing, editing, and content strategy skills.
• Ability to independently design, execute, and optimize campaigns.
• Experience mapping buyer journeys and developing persona-based campaigns.
• Data-driven with the ability to analyze and optimize campaign performance.
• Highly organized and able to manage multiple projects with cross-functional teams.
• Proficiency with Customer Relationship Management systems (CRMs), and basic HTML, CSS, and/or Liquid.
• Strong collaboration, communication, and project management skills.
• Proficient in using AI tools to optimize workflows.

Preferred Qualifications
• Experience working directly with clients on campaign strategy.
• Experience in B2B SaaS or enterprise technology, especially experience with
reviews or other forms of UGC.

What we offer/Benefits
We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly
wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US
employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club, you will always have a real voice in shaping the kind of workplace we build together.

Equal Opportunity Employer
HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any

financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.

About the company

HG Insights provides technology intelligence by collecting and analyzing data about how technology products and services are used across the market. They help global businesses improve marketing, sales, and growth by delivering insights into technology adoption, spending patterns, and market trends through products like the HG Insights Platform, HG for Salesforce, HG Focus, and HG Discovery. The platforms work by aggregating data and offering analytics that users access via subscriptions, enabling them to understand what technologies customers use and how spend is evolving. HG Insights differentiates itself with very high uptime and a strong workplace culture, alongside a focus on serving global enterprises with reliable, subscription-based technology intelligence. The company’s goal is to help clients out-market, out-sell, and outgrow their competition by turning technology data into actionable business strategies.

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$18.3M

Headquarters

Santa Barbara, California

Founded

2010

Get referred to HG Insights

See people who can refer or advise you

Simplify's Take

What believers are saying

Riverwood Capital backed HG Insights, funding expansion and product acceleration through 2026.
DemandScience partnered February 11, 2026, validating HG's winnable-account intelligence in enterprise GTM.
HG cites 95% Fortune 1000 B2B tech penetration, supporting renewals and upsell leverage.

What critics are saying

AI-native rivals like Apollo and Conductor compress HG Insights' data advantage by 2026.
Headcount fell from 633 in 2023 to 511 in March 2026, signaling cost pressure.
If TrustRadius traffic or AI-crawler dependence declines, Customer Voice loses its main distribution engine.

What makes HG Insights unique

HG Insights bundles technographics, intent, IT spend, and contacts into one RGI Platform.
August 5, 2026 launched TrustRadius-powered HG Customer Voice with AI search visibility and reviews.
March 24, 2026 added RGI Agent Builder for MCP-connected GTM agents across sales stacks.

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Benefits

401(k) Retirement Plan
Stock Options

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

MarTech360

Oct 1st, 2026

MarTech360'S weekly news roundup with power Digital Marketing, monks, Meta, HG Insights, google, salesforce, WPP Media, Particular Audience, and more!

MarTech360'S weekly news roundup with power Digital Marketing, monks, Meta, HG Insights, google, salesforce, WPP Media, Particular Audience, and more! Here is MarTech360's weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. Top 10 news from this week. * In media & growth news this week... AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Apollo, the AI go-to-market system, unveiled the next evolution of GTM software. As businesses increasingly turn to AI to drive revenue, Apollo has built a fundamentally different model for GTM: one where data, intelligence and execution operate continuously in one connected system. * In stack & platform news this week... HG Insights launched the Contextual Intelligence Platform, closing the context gap that leaves autonomous AI agents confidently acting on fragmented, isolated data. By giving GTM teams and agents one unified, connected picture of markets, accounts, and buyers, grounded in decision-ready intelligence, it lets them compete, win, and grow pipeline and revenue faster. PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced that it is adding a new search engine and AI search optimization service to its flagship multichannel marketing campaign, Everywhere Small Business. * In CXO Moves news this week... Google has named Kathryn Marshall as Associate Product Marketing Manager, adding her to the company's product marketing organization as it continues to develop marketing programs around its technology and product portfolio. Salesforce has named Virginia Sharma as Chief Marketing Officer for Missionforce, bringing an experienced technology marketing executive into a leadership role focused on the company's public sector business. Sharma will lead global public sector marketing, with responsibilities spanning product marketing and field marketing. WPP Media has promoted Isobel MacDougall to Commerce Director, expanding her responsibilities within the agency's commerce function as retail media and commerce marketing become increasingly connected to broader media strategies. Power Digital Marketing has named Yenda Rivas as Associate Account Director, expanding her responsibilities within the agency's client services organization. Monks has promoted Andrew Vu to Group Director, Media Architecture, expanding his responsibilities within the agency's media and digital marketing operations. Meta has named Chirantan "CJ" Desai as Chief Enterprise Platform Officer, placing him at the helm of the company's newly established enterprise business. Desai will report directly to Meta CEO Mark Zuckerberg and will lead efforts to bring Meta's AI technologies to businesses and developers. * article of the week... The biggest change in digital advertising is not where brands advertise. It is what they can now know about the shopper before, during, and after the ad. The collapse of third-party cookies and the rise of digital commerce pushed brands toward retailer-owned data. That gave retail media networks a powerful role close to the point of purchase. However, the same data advantage is now moving beyond retailer websites and apps, creating a broader commerce media ecosystem. Retail media has outgrown the media budget sitting quietly inside a retailer's advertising portal. Brands now use retail audiences across CTV, display, search and onsite placements, while sales teams still chase retailer targets and brand teams manage awareness separately. The result is often more activity, but not necessarily more control.

Business Wire

Sep 24th, 2026

Riverwood Capital Partners Invests in HG Insights to Fuel Next Phase of Growth

HG Insights announced today a significant investment from Riverwood Capital to fuel the next phase of growth.

The ABM

Aug 6th, 2026

HG Insights unveils industry's first GEO-powered software review platform.

HG Insights unveils industry's first GEO-powered software review platform. HG Insights, the leader in AI-powered revenue growth intelligence solutions, today announced the industry's first GEO-powered software review platform, evolving the TrustRadius vendor solution into HG Customer Voice, a full vendor intelligence solution. For the first time, B2B technology vendors get AI search visibility monitoring, verified peer reviews, embedded technographic data, and expert optimization services in one platform. As a result, vendors gain actionable insights into what products and services buyers are researching, what technologies companies are using, and how AI is influencing purchasing decisions. HG Customer Voice is positioned as a software review platform built for AI search. Until now, vendors have had limited visibility into how AI engines describe or recommend their products. GEO monitoring addresses this gap by showing exactly how products are cited, prompt by prompt and engine by engine, allowing vendors to optimize their AI search presence. GEO monitoring, GEO optimization services, and embedded HG Insights technographic intelligence are now part of HG Customer Voice, powered by TrustRadius. The platform also integrates crawler analytics, AI search intelligence, and competitive benchmarking from Conductor, providing vendors with real-time visibility into AI engine behavior. According to the recently published 2026 B2B Buying Disconnect Report by TrustRadius: * 63% of technology buyers now use AI to research software. * 83% shortlist three or fewer products. This means vendors that do not appear in AI-generated recommendations risk becoming invisible during critical buying decisions. "AI search has fundamentally changed how B2B buyers evaluate software, and most vendors have no idea what's happening in that conversation," said Nik Koutsoukos, VP of Product Marketing at HG Insights. "HG Customer Voice gives vendors a seat at that conversation for the first time: they can finally see what AI engines tell buyers about their products and take action to increase buyer awareness, trust, and pipeline." The GEO monitoring dashboard. The new dashboard is organized into three primary views: Product monitoring. Tracks how a vendor's product is mentioned, cited, and characterized across AI-generated answers, with per-prompt competitive breakdowns showing which buyer questions competitors are winning. Provides visibility across the broader software category by surfacing emerging competitors and measuring brand visibility for top-of-funnel AI search queries. Crawler analytics. Shows which AI engines are crawling a vendor's TrustRadius content, how frequently they crawl, and whether those requests are for real-time answer generation or model training. Why AI engines trust TrustRadius content. As part of HG Insights, TrustRadius product pages now include embedded technographic intelligence unavailable on other review platforms. Each product page includes: * Real-world installation data * Industries using the product * Departments adopting the solution * Company size information * Geographic usage data This intelligence is sourced from HG Insights' extensive technology dataset covering millions of products across hundreds of thousands of vendors. Combined with TrustRadius' verified customer reviews - averaging approximately 400 words each - the platform offers AI engines both structured market intelligence and authentic customer feedback. TrustRadius also receives approximately 60 million annual AI crawler requests, with roughly half representing real-time requests used to answer live buyer questions. "AI has changed who answers a buyer's first question. It used to be a search result; today it's an AI engine, answering with whatever content it trusts most," said Rohini Kasturi, CEO of HG Insights. "That's exactly the world we built for when we brought HG Insights and TrustRadius together. Our pages now answer the question every buyer asks, 'Do companies like mine actually use this?' with real install data no other platform has. And the integration runs both ways: TrustRadius buyer intent signals flow back into HG's Revenue Growth Intelligence Fabric. No other company can connect what buyers research, what companies actually run, and what AI tells the market." GEO Optimization Services. HG Insights is also introducing Customer Voice Package (CVP) Premium, which includes GEO Optimization Services. The premium offering provides hands-on guidance from HG experts to optimize review content and prompt strategies based on each vendor's go-to-market objectives. The service helps ensure that AI engines crawl content aligned with both buyer intent and vendor priorities, improving AI search visibility and supporting pipeline generation. To share your insights, please write to ABM at [email protected]

PR Newswire

Aug 5th, 2026

HG Insights launches GEO-powered review platform to show B2B vendors what AI tells buyers

HG Insights has launched what it calls the industry's first GEO-powered software review platform for B2B technology vendors. The company is evolving TrustRadius into HG Customer Voice, which combines AI search visibility monitoring, verified peer reviews, embedded technographic data, and optimisation services. The platform addresses a shift in buyer behaviour: according to TrustRadius' 2026 B2B Buying Disconnect Report, 63% of technology buyers now use AI to research software and 83% shortlist three or fewer products. The new GEO monitoring dashboard allows vendors to track how their products appear in AI-generated responses across multiple engines. TrustRadius product pages now display HG's technographic intelligence, showing real-world installation data across industries, departments, company sizes, and regions. The platform receives approximately 60 million annualised crawls from major AI engines yearly. Pricing starts at $30,000 annually.

JobsPipe

Jul 28th, 2026

The data pipeline of every job posting on the web - one API, one schema, free tier. JobsPipe normalizes live postings from Workday, Greenhouse, Lever, Ashby, iCIMS and 30+ other ATS and job-board sources into one JSON shape, with parsed salaries, cross-source dedup, real-time webhooks and a company tech-stack scanner for GTM, recruiting and data teams. BuiltWith alternatives: 7 tech-detection options compared (2026). BuiltWith is the incumbent for technology profiling - and most people shopping for an alternative were only using one slice of it. Seven options compared by what you were actually buying: lead lists, one-off lookups, an enrichment API, or hiring-based technographics. Dvir Atias Founder, JobsPipe BuiltWith is the incumbent of technology profiling: it has crawled the web for the better part of two decades, tracks tens of thousands of technologies, and its lead-list business - "give me every site running Shopify Plus in Germany" - is the reference product for technology-based sales prospecting. It is genuinely good at coverage and history, and its pricing reflects it: the lead-list plans run hundreds of dollars a month, billed for the whole machine whether you need it or not. That last part is why people search for alternatives. In its experience the searches split into four different buyers: teams that want lead lists, developers that want a lookup API for one domain at a time, people who just want a free one-off check, and sales teams that actually want to know what a company is adopting - which detection from a homepage can only partly answer. Be clear which one you are before you shortlist. Disclosure up front: JobsPipe sells a tech-detection API (the Stack Scan endpoint), so JobsPipe Inc compete in exactly one of the four categories. For lead lists at BuiltWith scale JobsPipe Inc will point you elsewhere. Which alternative fits what you were buying. | You were buying BuiltWith for | Closer-fit alternative | | Lead lists by technology | HG Insights, SimilarTech, ZoomInfo (Datanyze) | | Per-domain lookup API | JobsPipe Stack Scan, Wappalyzer API | | Free one-off checks | WhatRuns, Netcraft site report, browser extensions | | Self-hosted detection | Open-source Wappalyzer forks | | What a company is adopting, not just serving | Hiring-based technographics (job postings) | The options. Wappalyzer is the closest like-for-like: the same fingerprinting idea, sold as a browser extension, lookup tools and a metered API. It has its own trade-offs - the project went closed-source and the API is credit-priced - which JobsPipe Inc cover in a dedicated Wappalyzer alternatives comparison. HG Insights, SimilarTech and Datanyze (ZoomInfo) are the lead-list competitors. If your actual product is a prospect list filtered by installed technology, these are the direct substitutes, priced for sales teams and sold as platforms. HG leans enterprise IT spend intelligence; SimilarTech leans web technologies; Datanyze now lives inside ZoomInfo's suite. WhatRuns and Netcraft cover the free end. WhatRuns is a lightweight extension with a surprising hit rate on modern frameworks; Netcraft's site report is the veteran for hosting, certificates and infrastructure detail on a single domain. JobsPipe Stack Scan is the developer-shaped option: one POST with a domain returns the detected stack - frameworks, analytics, CDNs, payment and SaaS widgets - as JSON with confidence scores and category labels, scanned live and cached about two weeks. Self-serve key, free tier, metered per request like the rest of its API. It scans one domain per call: it is an enrichment primitive for your product or pipeline, not a lead-list factory. The blind spot every homepage scanner shares. Detection - BuiltWith's, Wappalyzer's, ours - sees what a company serves on its public website. It cannot see the data warehouse, the internal tooling, or the platform migration that started last quarter. The public signal for those is hiring: job postings name the technologies a company is actually investing in, often before anything ships. That is a different data layer - technographics from job postings - and pairing a homepage scan with a company's posting history (both of which JobsPipe exposes) answers the question sales teams are really asking: not "what is on their site" but "what are they betting on next". Need tech detection as an API? One POST per domain, free tier, key in 30 seconds. Frequently asked questions. What is the best alternative to BuiltWith? It depends on which part of BuiltWith you were using. For technology-filtered lead lists, HG Insights, SimilarTech and Datanyze (inside ZoomInfo) are the direct competitors. For a per-domain lookup API, JobsPipe Stack Scan and the Wappalyzer API are the developer-shaped options. For free one-off checks, WhatRuns and Netcraft's site report cover most needs, and open-source Wappalyzer forks handle self-hosted detection. Is there a free alternative to BuiltWith? For manual checks, yes: the WhatRuns browser extension and Netcraft's free site report handle single domains well, and open-source fingerprint libraries can be self-hosted without licence fees. For API access, free tiers rather than free products are the norm - JobsPipe's Stack Scan includes free monthly requests on the same key as its jobs API. What can a technology-detection tool not see? Anything not served on the public website: internal tooling, data warehouses, self-hosted software behind the firewall, and migrations in progress. The public signal for those is hiring - job postings name the technologies a company is investing in, often before anything ships. Pairing a homepage scan with a company's job-posting history covers both what is live today and what is being built next. How does JobsPipe Stack Scan compare to BuiltWith? Stack Scan is a per-domain enrichment API: one POST returns the detected technologies as JSON with categories and confidence scores, from a live scan cached about two weeks, on a self-serve key with a free tier. BuiltWith's strength is breadth and history - long-term tracking and lead lists across the whole web - at prices built for sales teams. For enriching domains inside your own product, the API shape wins; for buying prospect lists, BuiltWith's category wins.

HG Insights

Enterprise Campaign Manager

About the job