Bass Pro Shops

Outdoor retailer of gear and experiences

Web Design & Content Specialist

Product DesignConfirmed live in the last 24 hours

Full-timeRidgedale, Oliver Township, MO, USANo salary listed

About the Job

Requirements

A Bachelor's degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications, or a related field is required.
At least 4 years of experience in a website- or design-related field is required.
Analytical skills are required.
Working knowledge of HTML, CSS, JavaScript, and PHP is required for website management.
Thorough knowledge of Adobe Photoshop, Illustrator, and InDesign is required, primarily in a Macintosh environment.
A thorough understanding of digital advertising specifications and UTM links is required.
Ability to use WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting is required.
Ability to develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools is required.
Ability to monitor website performance and user engagement through Google Analytics and recommend improvements is required.
Ability to produce clear written content tailored to target audiences across web and digital channels is required.
Ability to analyze data, identify trends, and provide recommendations to improve website performance, content effectiveness, and user experience is required.
Ability to manage multiple projects and priorities while meeting deadlines is required.
Ability to ensure digital content and website updates comply with brand standards, accessibility guidelines, and quality expectations is required.
Strong organizational, communication, and project management skills are required.
The role requires regular sitting, standing, walking, and computer work; lifting up to 50 pounds is seldom or never required.

Responsibilities

Design, develop, maintain, and update the websites and online presence of the hospitality brands, including ongoing website content upkeep.
Support digital advertising objectives through Google Tag Manager, GA4, and related pixels and digital advertising connections to brand websites.
Collaborate with IT departments and third-party web and technology partners to maintain search engine optimization.
Collaborate with hospitality departments to maintain website content, including property events and leisure sales promotions.
Monitor website analytics for all hospitality brands in GA4, create and maintain reports for tracking key performance indicators, and make improvements based on findings.
Analyze metrics and data and provide regular reports to the Director of Marketing and Leadership Team.
Create digital visual messages and creative assets with a targeted purpose.
Proofread web content for grammar and spelling accuracy.
Develop an annual website and digital marketing plan to accompany the overall hospitality marketing plan.
Use cloud-based operating systems to store and organize information.
Provide service to internal and external customers while upholding service standards.
Travel to other properties as needed.
Perform other duties as assigned.
Create, update, and manage website content to ensure accuracy, consistency, and an optimal user experience.
Collaborate with marketing, operations, and corporate teams to support digital marketing initiatives and business goals.
Build and maintain relationships with internal stakeholders and customers by understanding and addressing their needs.
Apply creative problem-solving to develop digital solutions and enhance online engagement.
Support continuous improvement through data-driven decision-making, customer feedback, and emerging web technologies.

Desired Qualifications

Stay informed about new website design and functionality trends.
Use data, customer feedback, and emerging web technologies to support continuous improvement.

*ON-SITE ONLY - NOT A REMOTE POSITION*

POSITION SUMMARY:

As part of the Bass Pro Hospitality Marketing Team, you’ll partner with both in-house creative peers at Big Cedar Lodge in Ridgedale, MO., along with agency partners to oversee all hospitality branded websites including Big Cedar Lodge, Bass Pro Angler’s Lodge, Big Cypress Lodge, and Finley Farms.

This position is responsible for the ongoing design, development, maintenance, and content upkeep of each brand’s URL and website presence. In addition, this position will also support the team’s digital advertising objectives through Google Tag Manager, GA4, and related pixel and digital ad connectivity to brand sites.

ESSENTIAL FUNCTIONS:

Website management including design, content generation and working knowledge of HTML, CSS, JavaScript, and PHP
Collaborate with IT departments and third-party web and technology partners to maintain successful SEO

Collaborate with other hospitality departments to maintain content needs on websites; property events, leisure sales promotions, etc.

Stay educated and in-tune with new website trends in design and functionality
Monitor site analytics for all hospitality brands in GA4 by creating and maintaining relevant reports for tracking KPIs in GA4 and making improvements based on findings

Analyze relevant metrics and data and provide regular reports to Director of Marketing and Leadership Team

Thorough knowledge of Adobe Photoshop, Illustrator and InDesign, working primarily in a Macintosh environment

Bring concepts to life by creating strong digital visual messages with a targeted purpose

Thorough understanding of digital ad specs and UTM links

Proofread web content for grammar and spelling accuracy

Additional Responsibilities

Develop annual website and digital marketing plan to accompany the overall hospitality marketing plan.

Use cloud-based operating systems to store and organize information.
Provide superior service to our customers (both internal and external), while upholding service standards
Must possess a sense of urgency and be solutions oriented and/or approach challenges with a problem-solving mindset
Travel to other properties as needed
Other duties as assigned

EXPERIENCE/QUALIFICATIONS:

Minimum Degree Required: Bachelor's Degree
Bachelor’s degree with an emphasis in Website Development, Graphic Arts, Computer Science, Communications or related field
4+ years in website/design related field
Analytical skills required

KNOWLEDGE, SKILLS, AND ABILITY:

Design, develop, and maintain engaging, user-friendly websites that align with brand standards and business objectives
Create, update, and manage website content, ensuring accuracy, consistency, and an optimal user experience
Utilize WordPress, HTML, CSS, JavaScript, and PHP to support website functionality, enhancements, and troubleshooting
Develop digital content and creative assets using Adobe Creative Cloud and MacOS-based design tools
Monitor website performance and user engagement through Google Analytics and recommend improvements
Collaborate with marketing, operations, and corporate teams to support digital marketing initiatives and business goals
Manage multiple projects and priorities in a fast-paced hospitality environment while meeting deadlines
Produce clear, effective written content tailored to target audiences across web and digital channels
Build and maintain strong relationships with internal stakeholders and customers by understanding and addressing their needs
Analyze data, identify trends, and provide recommendations to improve website performance, content effectiveness, and user experience
Apply creative problem-solving skills to develop innovative digital solutions and enhance online engagement
Ensure all digital content and website updates comply with brand standards, accessibility guidelines, and quality expectations
Demonstrate strong organizational, communication, and project management skills while contributing as a collaborative team member
Support continuous improvement efforts through data-driven decision-making, customer feedback, and emerging web technologies

TRAVEL REQUIREMENTS:

Seldom/Never

PHYSICAL REQUIREMENTS:

Regularly sitting, standing, walking, and doing computer work

Seldom/Never lifting up to 50 lbs

INDEPENDENT JUDGEMENT:

Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!

We will be accepting applications on an ongoing basis.

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].

Big Cedar Lodge

About the Company

Bass Pro Shops

Outdoor retailer of gear and experiences

Bass Pro Shops designs and runs destination outdoor retailers that sell fishing tackle, hunting gear, camping equipment, boats, and related outdoor goods. Its products and services include a wide catalog and in-store experiences, including full-scale “Outdoor World” retail locations and the Tracker Boat line (boats with motors and trailers) sold as complete packages. The company grew from a small tackle shop into a nationwide retailer through catalogs and immersive stores, and expanded its footprint by acquiring rival Cabela’s, nearly doubling its physical presence. Unlike some mass retailers, Bass Pro Shops emphasizes an experiential shopping environment and outdoor lifestyle branding tied to hands-on gear and boating. Its goal is to be the leading destination for outdoor enthusiasts in North America, making outdoor recreation accessible and enjoyable while growing its retail network and brand presence.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Springfield, MO
Founded: 1972

Recently Posted Jobs

Explore more opportunities at Bass Pro Shops

See more jobs