Marketing Coordinator

We're looking for a Marketing Coordinator who gets things shipped. You'll be the person who turns plans into launched campaigns, booked venues and published posts, on time and without being chased.
The team is flat, so there's always something new to try, and good ideas get tested fast. We want everyone on the team to look for better ways of working. If you spot a process that could run smarter, pitch it and we'll try it.
No two weeks look the same. You'll support social media content, event logistics, data analytics, martech, AEO (answer engine optimization) and marketing campaigns. Along the way, you'll get the chance to work on projects across our institutional, AI and digital identity businesses. If you want to learn more about Web3 and AI,  this is the role for you.  If you like pace, variety and seeing your work go live fast, keep reading.

Responsibilities

Support social media content. Schedule posts, drive engagements, check copy and assets before they go out, and make sure nothing slips.
Run campaign execution end to end. Take a brief, build the timeline, chase assets from design and content, and get it launched. Then wrap it up with what worked and what didn't.
Own event and speaking logistics. Venues, vendors, run sheets, guest lists, collateral and on-site support for conferences and side events.
Keep the project tracker honest. Status, owners, deadlines and blockers, updated without being asked. Flag risks early.
Help with data analysis. Pull campaign, social and website data, put it in our reporting format, and call out what moved and why.
Work with partners and vendors. Coordinate with agencies, co-marketing partners and internal teams across Animoca Brands and its portfolio companies.
Support website updates. Update pages, upload content, check links and work with design and dev to get changes live.
Support AEO. Help make our content easy for AI answer engines like ChatGPT and Perplexity to find and cite, from page updates to FAQs and structured content.
Use AI to work faster. Draft first versions, summarize research, build templates and set up simple automations so the team spends less time on repeat work. We test new AI tools all the time. When you find one that works, write up what you learned and show the rest of the team how to use it.

Qualifications

2 to 4 years in marketing, agency or a startup environment
Strong ownership. You treat your projects as yours. When something's stuck, you find a way through or escalate early with options.
Proactive. You see the next three things that need doing and do them before someone asks. You also notice when the way we work could be better, and you suggest a fix.
Solid execution. Organized, detail-focused and reliable with deadlines, even when juggling several projects at once. Our work goes in front of institutional partners and senior leadership, so every name, number and logo has to be right.
Hands-on with AI tools. You already use multiple AI tools in your daily work to support various marketing tasks, and you like learning new ones. You keep an eye on new AI releases and bring the useful ones to the team.
Clear written English. You can explain a complex topic or AI workflow in plain words. Cantonese or Mandarin is a plus.
Comfortable with change. You stay calm when priorities move and can reset quickly.
Curious about Web3, digital ownership and AI. You don't need to be an expert in tokenization or digital identity on day one, but you should pick it up fast so your work is accurate.
Your first 90 days
30 days: You know the team, tools and calendar. You've shipped your first campaign or event workstream with support.
60 days: You run day-to-day execution on campaigns and events without hand-holding. The tracker is always current.
90 days: You've introduced at least one AI-powered workflow the team now uses, and you're spotting problems before they land on someone's desk.