General Manager

We’re Looking For A: General Manager, Gundry

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing:

Gundry MD is Golden Hippo's largest brand: a $350M+ health and wellness business built in partnership with Dr. Steven Gundry, a world-renowned cardiothoracic surgeon and best-selling author. The brand has scaled exclusively through DTC direct-response marketing and we are seeking a GM to lead its transformation into a diversified omnichannel consumer health brand with a focus on creating long-term brand equity and enterprise value.

The ideal candidate is a brand builder who became a business owner: trained in classic brand management, proven in full P&L ownership, experienced in both disciplined consumer companies and founder-led or PE/VC-backed businesses, and fluent enough in DTC to earn the trust of a team that knows it deeply, while bringing the brand-building and omnichannel experience Gundry MD needs to realize its full potential.

This is an incredible opportunity to jump into a dynamic, privately held company and lead its biggest brand to new heights. Primary responsibilities and duties include: 

• Full P&L ownership: Take end-to-end accountability for the business, including brand, product, customer, marketing, and commercial strategy.
• Build brand equity: Sharpen positioning, brand architecture, and the product portfolio around deep consumer insight. Establish how brand health (awareness, consideration, trust, loyalty) is measured and managed alongside the P&L.
• Grow beyond DTC in ways that strengthen it: Protect and grow the core DTC and subscription business while building an omnichannel roadmap across Amazon/marketplaces, retail, and other potential sales channels. Sequence each move with the economics and operational rigor to make it accretive to the business as a whole.
• Deepen customer relationships: Own subscriber retention and LTV as core brand levers, and build a consumer insights capability that informs product, messaging, and channel decisions.
• Drive growth across the portfolio: Manage and grow multiple product categories under one brand, applying a portfolio mindset to identify where to invest, where to prioritize, and where the next wave of growth will come from.
• Develop and elevate the team: Strengthen current leaders, identify capability gaps, and recruit the talent needed to scale. Foster a culture rooted in ownership, performance, and urgency.
• Own the numbers: Maintain deep fluency in financial performance metrics, including CAC, LTV, contribution margin, channel mix, and EBITDA. Balance near-term profitability with the investments required to build long-term brand equity.
• Operate at a high level: This is a hands-on high-urgency role for a strong operator; someone who can get into the details when needed while keeping sight of the bigger picture, and who knows how to take an established brand to the next level.
• Exemplify leadership company-wide: As part of the Golden Hippo Executive Team, show up within your business unit, the Exec Team, and company-wide settings as a prepared, rigorous, and empathetic leader, serving as a visible and consistent example of what it means to be an executive leader in the business.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

Required:

• A track record of growing scaled brands. Ideally starting at $250M+ revenue and scaling to $500m and beyond. Supplements and wellness brands are a plus. 
• A strong marketing foundation. Your career started in brand management, marketing/growth, or strategy consulting before you moved into commercial and general management.
• Omnichannel expertise. You've taken DTC brands into new channels and understand both the opportunities and the pitfalls.
• A data-driven high-accountability approach. You know how to hold teams and investment dollars accountable to quantitative measures, even in areas that are typically thought of as “more art than science.”
• Financial fluency. You speak EBITDA, LTV/CAC, product contribution margin, and inventory turns fluently, and you use data to inform every major decision
• A clear leadership philosophy and effective operating system. You set a clear strategy, build and motivate strong teams, hold high standards, and give people accountability, room to deliver, and opportunities for growth. You combine big-company discipline with startup nimbleness and urgency.
• 10+ years in consumer brands, and 5+ years in roles with P&L ownership.
• Bachelor's Degree.

Preferred:

• Big-company discipline + entrepreneurial experience. You built your foundation at a scaled CPG company, and you have also had success in founder-led, startup, or PE/VC-backed businesses.
• Relevant category experience. VMS, nutrition, consumer health, personal care, or other adjacent, regulated categories.
• Portfolio experience. You have run a brand inside a multi-brand company, holding company, or incubator.
• Subscription, retention, and consumer insight depth. You have used customer data and research to improve retention and lifetime value.
• Nice to haves: international expansion experience; experience with healthcare practitioner (HCP) sales channels.
• 14+ years in consumer brands, and 5+ years in roles with P&L ownership.
• MBA preferred. 

The base salary range is $300,000 - $350,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.