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Bold Orange

Data-driven CX consulting and marketing services

Creative Director / Art Director

Full-Time
$115k - $155k/yr
Senior
Bachelor's
Minneapolis, MN, USA+1 moreMore locations: St Paul, MN, USA
HybridLocal hires should expect 1–2 in-office days per week; hires outside the metro area should expect occasional travel to Minneapolis.

About the job

Requirements
  • A bachelor's degree in graphic arts, design, visual communications, or demonstrated equivalent agency experience in a creative director role.
  • At least 5 years of leadership at the creative director level in a creative marketing or advertising environment.
  • At least 5–10 years of previous art director and design experience.
  • Working knowledge of Figma, Adobe Photoshop, Adobe Illustrator, Adobe XD, Sketch, InDesign, Animate, InVision, and other creative applications.
  • Cross-channel expertise including websites, email, print, and social media.
  • Comprehensive knowledge and skills in creating and working with brand and style guides.
  • Understanding of design principles in typography, color, imagery, illustration, motion design, and design systems.
  • Ability to guide creative needs, ideas, and choices with a clear point of view.
  • Ability to use research and data insights to connect with a target audience.
  • Understanding and adherence to best practices and trends in digital experiences.
  • Strong presentation and interpersonal communication skills.
  • Ability to self-start and multitask while adhering to deadlines.
Responsibilities
  • Lead project ideation and design of conceptual campaigns with multiple touchpoints.
  • Work with marketing and brand strategies to creatively solve problems and create meaningful work that delivers on project objectives.
  • Lead the design and production team through execution to ensure the creative standard of excellence.
  • Lead and direct photo and video shoots and animation.
  • Present creative work internally and externally to Bold Orange clients.
  • Research and source assets for inspiration and design.
  • Stay current with market trends and lead the team from concept through execution.
  • Design across typography, color, imagery, illustration, motion design, and design systems.
  • Design for web, email, video, brand identity, print, and social channels.
  • Own initiatives from end to end through individual contribution and leadership of the overarching creative team.
  • Collaborate with marketing strategists, client services, copywriters, designers, and developers.
  • Manage, oversee, and consult on projects for a diverse set of clients.
Desired Qualifications
  • Mentoring and leading creative initiatives.
  • A strong desire to seek relevance and innovation.
  • A desire and ability to be involved directly in the work.
  • Collaborative ability in ideation and adapting to new insights.

About the company

Bold Orange helps brands improve customer experiences across digital touchpoints. It offers end-to-end services for both consumer and business brands, including digital strategy, experience design, lifecycle and performance marketing, and Salesforce consulting. The product works by developing data-driven customer experience strategies and personalized interactions that modernize loyalty programs, CRM, and digital experiences. The company uses data analytics to measure results and drive growth, delivering go-to-market support, content, UX/UI design, loyalty and CRM programs, and digital advertising. What sets Bold Orange apart is its combination of consulting and agency services focused specifically on customer experience and digital transformation, with a strong emphasis on data-driven marketing and Salesforce expertise. The overall goal is to help brands grow by delivering measurable improvements in customer engagement, loyalty, and digital performance.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2018

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Simplify's Take

What believers are saying

  • Bold Orange was named to Adweek's 2026 Fastest Growing Agencies list on September 2, 2026.
  • Inc. ranked Bold Orange among the Midwest's fastest-growing private companies on March 31, 2026.
  • Beringer's growth investment should fund hiring, partnerships, and technology expansion through 2026.

What critics are saying

  • Private-equity ownership since August 2025 pressures growth targets and eventual exit timing.
  • Journey 121 integration can distract teams and dilute service quality through 2026.
  • Agency revenue stays client-concentrated; one lost enterprise account cuts utilization and margins fast.

What makes Bold Orange unique

  • Bold Orange combines CX strategy with Salesforce, Snowflake, Databricks, and marketing execution.
  • Journey 121 added SaaS hyper-local marketing for multi-location brands on July 10, 2024.
  • Beringer Capital backed Bold Orange on August 26, 2025, validating its platform model.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Wellness Program

Health Savings Account/Flexible Spending Account

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Tuition Reimbursement

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 3%

2 year growth

↑ 2%
Arx
Sep 4th, 2025
Wellnest Society Acquires Les Cercles de la Forme

Wellnest Society, with projected revenue of €40 million in 2024, has acquired the gym chain Les Cercles de la Forme, which has projected revenue of €30 million in 2024. This acquisition allows Wellnest Society to strengthen its presence in Île-de-France and expand its multisport offerings. Les Cercles de la Forme was previously owned by Montefiore Investment since 2017.

Alabama Now
Aug 26th, 2025
Beringer Capital partners with Bold Orange

Beringer Capital has made its second investment in Fund III by partnering with Bold Orange, a Minneapolis-based customer experience company. This partnership aims to enhance Bold Orange's technical capabilities, deepen partnerships, and pursue growth opportunities. The collaboration will leverage Bold Orange's expertise in data and technology platforms to deliver personalized customer experiences. Financial terms of the deal were not disclosed.

PR Newswire
Aug 26th, 2025
Beringer Capital makes second investment in Fund III, partnering with Bold Orange Company

Beringer Capital is proud to welcome Bold Orange into the family as the second platform investment in Fund III. Through this partnership, Beringer and Bold Orange are positioned to set a new standard for customer engagement in the digital era.

The Business Journals
Jul 11th, 2024
Bold Orange acquires marketing software company Journey 121

Bold Orange acquires marketing software company Journey 121.