K

KRAFTON

Develops and publishes cross-platform games

Global Marketer

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

  • Strong understanding of and hands-on playing experience with PUBG: BATTLEGROUNDS.
  • Understanding of battle royale and first-person shooter genres and gaming community culture.
  • Interest in and understanding of content and marketing trends, including consumption patterns across social media platforms and campaign examples in the gaming industry.
  • Ability to manage multiple tasks concurrently and complete them on schedule with attention to detail.
  • Ability to communicate and collaborate effectively with internal and external stakeholders.

Responsibilities

  • Support execution of global marketing campaigns for PUBG: BATTLEGROUNDS on PC and console, including schedule management, collecting deliverables, and communicating with related departments.
  • Operate official owned-media channels, including social media and the website, and monitor community responses.
  • Manage planning and production of content based on marketing strategy and campaign messaging.
  • Support public relations work, including distributing press releases, responding to media and influencers, and compiling PR performance results.
  • Deliver assets and support campaign execution for marketing organizations in Korea, China, Southeast Asia, and Western markets.

Desired Qualifications

  • Practical experience in the gaming industry or in marketing or an agency.
  • English proficiency sufficient for verbal and written communication with global collaborating teams.
  • Experience operating social media channels and producing content, including planning video and image content and copywriting.
  • Experience organizing campaign performance data and identifying improvements.
  • Ability to flexibly adjust priorities in a rapidly changing environment.

About the Company

KRAFTON

Develops and publishes cross-platform games

Krafton is a group of independent game studios that develops and publishes video games for PC, console, and mobile. Its business model centers on delivering high-quality games and monetizing them through game sales, in-game purchases, and licensing deals, with PUBG as a flagship title. Krafton differentiates itself by coordinating a network of studios and investing in technology and publishing support rather than relying on a single in-house studio, enabling a diverse catalog and esports initiatives. Its goal is to push the boundaries of gaming and connect people through shared entertainment moments across platforms.

Company size
51-200
Company stage
IPO
Headquarters
Seongnam-si, South Korea
Founded
2007

Recently Posted Jobs

Explore more opportunities at KRAFTON

See more jobs