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Primark

Fast-fashion retailer with affordable apparel

Senior Legal Counsel - Omnichannel

Legal Counsel & Legal SupportConfirmed live in the last 24 hours
Full-timeDublin, IrelandNo salary listedHybrid

About the Job

Requirements

  • A qualified lawyer with 7–10+ years of post-qualification experience gained within a leading law firm and/or a dynamic in-house legal environment.
  • Proven experience advising senior stakeholders on legal risk, business strategy, and complex transformation or operational change programmes.
  • Strong commercial judgement with extensive experience drafting, negotiating, and advising on a broad range of complex commercial agreements.
  • A track record of successfully supporting and coordinating large-scale projects, balancing legal, commercial, and operational priorities to drive successful outcomes.
  • Strong stakeholder management skills and the ability to build trusted relationships, challenge constructively, and influence decision-making at all levels of an organisation.
  • Ability to navigate complex legal issues with confidence, develop practical legal strategies, and deliver clear, commercially focused advice in a fast-paced environment.

Responsibilities

  • Provide commercially focused legal advice supporting omnichannel growth and influencing business decisions across ecommerce, customer engagement, digital, logistics, and technology initiatives.
  • Draft, negotiate, and conclude complex commercial agreements, partnering with stakeholders and external counsel to secure business outcomes.
  • Build trusted relationships across Technology, Digital, Supply Chain, Marketing, Finance, and People & Culture teams to deliver practical legal solutions supporting business objectives.
  • Influence strategic and operational decisions by providing clear, risk-based legal guidance to stakeholders at all levels of the organisation.
  • Support development of the legal function by driving process improvements, promoting efficient ways of working, and contributing to team development and knowledge sharing.
  • Monitor emerging legal and regulatory developments, collaborate with compliance teams and external advisers, and ensure legal risks are effectively managed.

About the Company

Primark

Fast-fashion retailer with affordable apparel

Primark is a fashion and home retailer with a focus on affordable, everyday style. It carries a wide range of products including clothing for babies, kids, women, and men, plus home goods, accessories, beauty items, and confectionery, sold in its many stores across Europe and in the United States. Customers shop in brick-and-mortar stores, where goods move quickly and prices stay low to reflect Primark’s value-focused model. The company differentiates itself by offering a broad, multi-category assortment at low prices, relying on a fast-paced store network and frequent product turnover to keep fashion affordable. Its goal is to help people access stylish looks and everyday essentials at great prices, while expanding its presence especially in the United States.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Dublin, Ireland
Founded
1969

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