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Boston Dynamics

Develops legged robots for industrial use

Senior Staff Product Marketing Manager

Product MarketingPosted on Nov 12
Full-timeWaltham, MA, USA

About the Job

Requirements

  • At least 5 years of experience in marketing or product management.
  • Demonstrated ability to execute high-level launches and campaigns.
  • Ability to translate technical and product complexity into clear, engaging positioning and narrative.
  • Ability to translate software capabilities such as data, artificial intelligence, application programming interfaces, and integrations into business outcomes for operational and technical buyers.
  • Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, Internet of Things, or industrial software.
  • Familiarity with SaaS go-to-market motions, including subscription packaging, in-product adoption, and customer lifecycle and retention marketing, is a plus.
  • Experience working with customers in asset management, construction, manufacturing, utilities, or other asset-intensive industries is a plus.
  • Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus.

Responsibilities

  • Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of customers—including operators, site and reliability leaders, and enterprise IT buyers—through extensive persona research.
  • Create messaging and positioning that tells the Orbit platform story across the robot portfolio and the industries served, including manufacturing, utilities, and oil and gas.
  • Collaborate with hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates.
  • Partner with product and sales on Orbit packaging, tiering, and value messaging that connects software capabilities to customer return on investment.
  • Drive adoption and expansion within the installed base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success.
  • Plan and develop content for each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, and white papers.

Desired Qualifications

  • A writing sample and product launch samples are preferred when submitting the application.

About the Company

Boston Dynamics

Develops legged robots for industrial use

Boston Dynamics designs and sells advanced legged robots to improve safety and efficiency in industrial and research settings. Its products, such as Spot and Pick, use onboard AI to perceive the environment, balance and navigate complex terrain, and autonomously avoid obstacles, enabling tasks that are dangerous or physically demanding for people. Spot is a mobile, 65-pound robot that can traverse stairs, uneven surfaces, and rough terrain, while Pick focuses on manipulation for robotics workflows. The company differentiates itself through its focus on mobility, dexterity, and safety, maintaining US-made production, and offering controlled sales plus ongoing maintenance, training, and support to commercial, industrial, and academic clients rather than consumer buyers. The goal is to augment human workers by handling risky or monotonous tasks, increasing safety and productivity across industries.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$1.2B
Headquarters
Waltham, MA
Founded
1992

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