Creative Director - Experience Design

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Greater China team develops and manages world-class marketing communication efforts that support Apple’s rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics. As the Creative Director - Experience Design, you will lead the strategy and design for all of our interactive and omnichannel experiences in China. You will support a cross-disciplinary team of experts across Experience Design, Interactive Visual Design, and Writing. Your day-to-day will involve close collaboration with Interactive Creative Directors and Design teams to define the end-to-end customer journey, seamlessly connecting digital platforms to in-store experiences for Apple and our partners.

Minimum Qualifications

A portfolio or work samples demonstrating applied knowledge of experience strategy, usability, user-centered design, and content strategy. Your XD documents should include strategic frameworks, sitemaps, user flows, wireframes, and spatial or physical journey maps. 12+ years of overall experience, including 3 years of management experience as a leader driving experience strategy in a creative-focused digital agency or in-house at a leading brand. Strong written and spoken Chinese and English skills to effectively communicate and collaborate with international team members. A global perspective with an awareness of the latest digital trends and strategic methodologies. Deep exposure to local culture in China and its unique interactive and retail landscape. Proven ability to map and orchestrate cohesive, strategically driven user journeys that span digital platforms and physical in-store experiences. Fluent in analytics, usability tests, and other forms of qualitative and quantitative feedback to inform and validate your strategies.

Preferred Qualifications

Your work is grounded in clear strategic thinking and original ideas, executed with structural logic, usability, and meticulous attention to detail. You use a range of tools to express your experience strategies and concepts, from hand sketches and wireframes to user flows and rapid prototypes. Excellent management, mentorship, and interpersonal skills. You can present, collaborate, and respectfully debate with senior partners in a clear and articulate manner. A Bachelor’s degree with a multidisciplinary educational background such as human-computer interaction, psychology, computer science, information sciences, commerce, or a related discipline.

Description

The Creative Director - Experience Design has a deep passion for experience strategy, user-centered design, and crafting intuitive customer journeys. You bring broad experience in XD leadership, strong communication and presentation skills, and the ability to foster a positive, collaborative environment. You also understand the nuances of information architecture, usability, digital platforms, physical retail spaces, and systematic design logic.
 In this role, you will work closely with creative leadership and cross-functional partners across Worldwide, Geo, and Greater China Marcom teams.

Responsibilities

Define the experience strategy for China, conceptualizing how customers interact with Apple’s brand and products across digital campaigns, social platforms, apple.com, and physical in-store environments. Collaborate with Worldwide, Geo, and local China teams—as well as Interactive Creative Directors, Design teams, retail experts, writers, and creative technologists—to bring strategic concepts to life and produce exceptional work. Guide teams through strategic concept development, providing expertise in experience strategy, system design, usability, analytics, user testing, and omnichannel marketing. Listen to perspectives, provide thoughtful feedback, and resolve challenges within your team and across Marcom, ensuring all voices are heard and considered. Articulate the strategic thinking behind your design decisions, presenting work clearly to senior creative staff, product marketing managers, and Apple executives. Connect high-level strategies across online, retail, channel, events, and advertising to ensure a unified customer journey—whether on a screen or in a physical space. Work with project managers and creative leads to ensure schedules are realistic and deadlines are met. Discover and nurture new talent, build your team for an ongoing calendar of projects, and manage outside agencies and vendors when needed.