S

SharkNinja

Designs household appliances for everyday tasks

Go-to-Market Manager – Social

Full-TimeUpdated on 10/15/2026
No salary listed
Senior
Mexico City, CDMX, Mexico
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 5 years of experience in integrated marketing, social media, marketing operations, go-to-market, program management, or a related discipline.
  • Strong understanding of organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.
  • Experience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.
  • Strong organizational and project management skills, including the ability to manage multiple priorities and stakeholders simultaneously.
  • Ability to translate data into actionable business insights.
  • Ability to produce written and verbal communications for executive audiences and manage stakeholders.
  • Ability to influence and align cross-functional teams without direct authority.
  • Ability to work in a fast-paced, high-growth environment with ambiguity and changing priorities.
  • Proficiency with project management and collaboration tools such as Asana, Monday, Notion, Airtable, Smartsheet, or similar.
Responsibilities
  • Own and maintain the global social go-to-market calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.
  • Build integrated launch plans connecting social activity to product launches, retail moments, promotional events, media investments, and broader business priorities.
  • Coordinate creators, content, media, and commerce strategies from planning through execution.
  • Partner with category, channel, and regional leaders to identify opportunities for amplification, integration, and scale.
  • Serve as the primary liaison between Social and Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.
  • Drive launch readiness across social workstreams, keeping timelines, dependencies, approvals, and deliverables on track.
  • Surface risks, gaps, and opportunities early and help teams solve problems before they affect execution.
  • Integrate social plans into broader marketing and commercial initiatives.
  • Connect organic, influencer, paid social, affiliate, and creator commerce efforts into a cohesive full-funnel activation strategy.
  • Partner with Media teams to ensure creator, influencer, and organic content are leveraged effectively across paid channels.
  • Support development of scalable playbooks, processes, and operating models to improve performance and speed.
  • Help evolve Social into a measurable business growth engine.
  • Own social ecosystem reporting cadences, including weekly updates, launch recaps, monthly business reviews, and executive communications.
  • Build and maintain dashboards, scorecards, and reporting frameworks that provide visibility into activity, performance, and business impact.
  • Translate social performance into actionable insights for leadership and cross-functional stakeholders.
  • Standardize reporting processes across regions, categories, and channels.
  • Build and document workflows, launch processes, briefing templates, approval chains, and operational playbooks.
  • Identify operational inefficiencies and implement scalable solutions that improve visibility, accountability, and execution quality.
  • Manage intake processes and prioritization frameworks for social support requests.
  • Continuously improve how the social organization plans, communicates, and executes globally.
  • Learn about and support the company's Diversity, Equity & Inclusion strategy, act as an ally, explore employee resource groups or volunteer on diversity-related committees, participate candidly in employee engagement surveys, build cultural competence, and treat colleagues as they wish to be treated.

About the company

SharkNinja designs household appliances for consumers, combining Shark cleaning and beauty products with Ninja kitchen equipment. Shark's range includes vacuums, hair styling tools and air purifiers, while Ninja sells blenders, air fryers and coffee machines. Its engineers develop products and oversee quality testing, while outside suppliers assemble the appliances, which the company sells through retailers, distributors and its own websites. Customers use the appliances for tasks from cleaning floors and styling hair to preparing meals and making frozen desserts. Its operating roots date to 1994 in Montreal, and its global headquarters is in Needham, Massachusetts.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Needham, Alabama

Founded

1994

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Simplify Jobs

Simplify's Take

What believers are saying

  • Demand keeps expanding: SharkNinja reported 22.2% quarterly sales growth in August 2026.
  • Engineering teams are expanding: August 2026 reporting tied $13.2 million higher R&D personnel spending to increased headcount.
  • Eligible Needham engineering managers have share-purchase access: SharkNinja's posting lists an employee stock purchase program.

What critics are saying

  • Needham engineering attendance is unclear: SharkNinja's posting says fully in-person, while its application asks three office days.
  • Some appliance lines are shrinking: SharkNinja's February 2026 report disclosed declining core air fryer and outdoor grill sales.
  • Three retailers command substantial sales: Amazon, Costco and Walmart accounted for 45.7% of SharkNinja's 2025 revenue.

What makes SharkNinja unique

  • SharkNinja targets middle-priced appliances: its filing positions products below Dyson and Vitamix.
  • SharkNinja protects appliance designs at scale: its company page lists more than 5,500 patents.
  • Ninja supplies recipes alongside appliances: its Test Kitchen publishes instructions for frozen drinks, ice cream and air frying.

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Benefits

Family Planning Benefits

Mental Health Support

Professional Development Budget

Flexible Work Hours

Paid Vacation

Remote Work Options

401(k) Company Match

Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

30%

1 year growth

30%

2 year growth

30%
Express & Star
Oct 7th, 2026
Ninja's brand-new Crispi air fryer is already on sale less than a month after launch - but not for long.

Ninja's brand-new Crispi air fryer is already on sale less than a month after launch - but not for long. Fashion & Beauty Writer Published 7th Oct 2026, 15:31 BST This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Ninja's latest DualZone air fryer only launched in September, but Amazon has already reduced the new model to £249.99 as part of Prime Big Deal Days. Ninja has only just launched its latest air fryer in the UK, but the brand-new Ninja CRISPi Dual Zone is already £50 off as part of Amazon Prime Big Deal Days. The new air fryer was released on September 9, making the £249.99 deal price particularly notable less than a month after its launch. It has an RRP of £299.99, meaning shoppers can currently save £50 on the stone gold version during Amazon's limited-time sale. The Ninja CRISPi Dual Zone is the first DualZone air fryer in the UK to feature Ninja's CleanCrisp glassware, giving it a noticeably different design from the usual air fryers. It has two independent 3.8-litre glass cooking containers, giving a combined 7.6-litre capacity. That means you can cook two parts of a meal at once, with each side set to a completely different temperature, time and cooking function. One side could be used for chips while the other cooks chicken or vegetables, for example, without having to make both dishes follow the same programme. For busy households, that could make getting dinner on the table at the same time much easier. If you do want to cook the same thing in both zones, Match Cook lets you copy the settings across both sides, which could be particularly handy when batch cooking or feeding a crowd. There's also Ninja's Smart Finish function, designed to synchronise the cooking programmes so that both sides finish at the same time, even when the food needs different cooking times. But it's the glassware that really sets the new Ninja CRISPi apart. The PFAS- and PTFE-free glass cooking containers are designed to let you see your food as it cooks, while their thermal-shock-resistant construction means they can go from the air fryer to the table using the heat-safe handles. Once you've finished eating, the included lids mean leftovers can be covered and stored in the fridge without having to transfer them into another container. The glass cooking containers are also dishwasher-safe, potentially cutting down on the washing-up. That gives it plenty of versatility for everything from crispy chips and chicken to roasted vegetables, baked dishes, reheating leftovers and even proving dough. The 7.6-litre capacity also makes it a useful option for families or anyone who regularly cooks more than one thing at a time, while the two separate cooking zones mean you don't have to wait for one dish to finish before starting another. The Ninja CRISPi Dual Zone is available in three other colours, including Cyberspace, Bone and Rose Quartz. However, it's worth noting that the current £249.99 Amazon Prime Big Deal Days price applies to the stone gold colour only. That makes this one of the best deals this Amazon Prime Big Deal Days, in my option, as the CRISPi is still such a new launch. Rather than waiting months for the price to potentially drop, Amazon shoppers can currently pick up the latest Ninja DualZone model for £50 less than its £299.99 RRP during Prime Big Deal Days. * Amazon Prime members get free delivery on eligible items. Non-Prime customers may pay delivery charges depending on the order. Enjoy four months of Amazon Music Unlimited FREE if you're an eligible new subscriber with Prime! Not a Prime member? You could still get three months free Explore your favourite artists, discover fresh playlists and give your everyday soundtrack an upgrade Cancel before your trial ends to avoid ongoing subscription charges With the housing market continuing to shift in many parts of the UK, homeowners often choose to start by getting an up-to-date view of what their property could be worth. Estate agent Purplebricks offers a free, no-obligation valuation carried out by a local property expert familiar with current prices and demand in the area. The appointment typically includes an assessment of the property's likely market value along with guidance on pricing and presentation if the owner decides to sell. Valuations can be arranged online in just a few minutes by choosing a convenient appointment time and requesting a visit from a local property specialist. Book a free property valuation with Purplebricks here.

TechDay
Oct 4th, 2026
Shark launches three-in-one EveryMess cleaner in Australia.

Shark launches three-in-one EveryMess cleaner in Australia. Mon, 5th Oct 2026 (Today) Shark has launched the EveryMess 3-in-1 Wet Vac, Dry Vac and Stain System in Australia, combining three cleaning functions in a single product. The appliance is designed to handle dry debris, liquid spills and stained surfaces without the need for a separate device. It can be used on hard floors, carpets, upholstery, countertops, tiles and car interiors. The launch reflects a broader push by appliance makers to offer multi-use household devices as consumers look to reduce the number of single-purpose products in their homes. Shark is targeting common domestic messes ranging from crumbs and sand to pet accidents and muddy floors. Three functions The EveryMess combines a dry vacuum, wet vacuum and stain cleaner in one system, with separate settings for wet vacuuming, dry vacuuming and stain removal. Accessories include a squeegee tool, crevice tool, pet hair tool, stain eliminator tool, reusable spray head, a 500ml StainForce Dual Formula refill and three clips. The product is available through Shark's Australian site and participating retailers. For stain treatment, the machine uses Shark's StainForce Dual Formula, which mixes in the spray head rather than requiring a separate cleaning solution to be prepared. Shark says the formula delivers up to 30 times more stain-fighting power than Shark Deep Clean Pro Formula and is intended to address odours including pet urine and smoke. The product also includes what Shark calls Rinse & Ready Technology, a self-cleaning function that works by vacuuming up a cup of water after use. Another feature, AnyBag Technology, allows the dust cup to be lined with a plastic bag for disposal of collected waste. Taylah Ide-Miller, Product Specialist, SharkNinja ANZ, said the machine was developed around the kinds of mess people typically face at home. "EveryMess was designed around what actually happens in people's homes, the dog has an accident, someone drops their breakfast, muddy feet come inside, a drink gets knocked over or the car comes home full of sand. It's one machine designed to deal with all of it. Instead of needing a different machine for every type of mess, EveryMess gives you three ways to clean in one system," said Taylah Ide-Miller, Product Specialist, SharkNinja ANZ. Home appliance market The Australian release adds to Shark's home cleaning range as the brand competes in a crowded market for vacuums and floorcare products. Manufacturers in the segment have increasingly focused on combination devices designed to cover more use cases across hard and soft surfaces. Shark positions the EveryMess as a response to the way household messes often do not fit neatly into one category. Many existing appliances are built to tackle either liquid, solid or stained messes rather than mixed cleaning jobs. The model, listed as VX101, is available now in Australia. Its features are aimed at reducing set-up and clean-down time, including onboard formula mixing and the self-cleaning function. Shark says the stain-cleaning system should not be used on wool, and users should follow manufacturer recommendations and product exclusions in the user guide.

TMCnet
Oct 2nd, 2026
Meet the Ninja PREPi Precision-Powered Prep - Store System: Prep, Serve, Store & Go - All with One Bowl.

Meet the Ninja PREPi Precision-Powered Prep - Store System: Prep, Serve, Store & Go - All with One Bowl. TMCnet News [October 02, 2026] | / | Meet the Ninja PREPi Precision-Powered Prep - Store System: Prep, Serve, Store & Go - All with One Bowl. SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, today announced the launch of the Ninja PREPi(TM) Precision-Powered Prep + Store System. The compact system tackles time-consuming dicing, chopping, slicing, shredding, puréeing and even crinkling - all in a single bowl that goes from prep to table to fridge to out the door in no time. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261002347040/en/ Ninja PREPi(TM) Precision-Powered Prep + Store System Whether you're tired of dropping $18 on a salad, or fresh out of time to make dinner after a long workday, meet your new kitchen sous chef: Ninja PREPi(TM). From quick weekday meals to last-minute get-togethers, Ninja PREPi(TM) tackles the tedious prep that stands between a recipe and a meal. Its compact design saves valuable kitchen space, while the reusable bowl with lid makes it easy to serve, refrigerate or take freshly prepared food on the go. "Even a simple meal can feel like a project once you factor in the prep and the cleanup," said DJ Hageman, VP of Marketing at Ninja. "It can mean knives for chopping, multiple cutting boards, serving bowls and containers for leftovers. We created Ninja PREPi(TM) to bring those steps together to make cooking easier for home chefs, with a fresh take on a category that isn't typically the target of kitchen innovation." Small in Size but Mighty in Performance Ninja PREPi(TM) is an innovative system that simplifies everyday kitchen prep, from crinkle cutting restaurant-quality chips at home to delivering fast, consistent cuts with a dicing kit acessory-so you'll never need to search "how to dice an onion" again. The PREPi(TM) also revolutionizes storage with a bowl that doubles as a reusable container with lid -perfect for refrigerating meals prepped ahead, taking food on the go or serving straight from the bowl. Key Performance Features * 5-in-1 Versatility: Chop, purée, slice, shred and crinkle -all with one compact system. * Chop & Purée Blade: One blade handles both chopping and puréeing for less switching and faster prep. * Reversible Slice & Shred Disc: Slice on one side, then flip the disc to shred for quick, easy versatility. * Perfect Crinkle Cut in Seconds: Turn whole potatoes, veggies, and more into fun, wavy, ridged chips textures. * Full Power, Compact Size: A powerful 500-watt motor delivers full-size performance in a space-saving design.[1] * 3-Part Feed Chute: Fits a variety of ingredient sizes for better control and cleaner, more consistent cuts. * Dicing Kit Accessory*: Delivers fast, even dicing for consistent results in salads, salsas and everyday prep. Fresh Meals for Every Occasion - Including Watch Parties Launching just ahead of October 3, a fan-favorite movie holiday, Ninja is teaming up with actor and television host Jonathan Bennett, known for his iconic role as Aaron Samuels in Mean Girls. Together, they're showing how Ninja PREPi(TM) revolutionizes food prep for everyday meals and hosting. Of course, Bennett reaches for PREPi(TM) in pink. "I'm often asked for Mean Girls quotes, so I really enjoyed doing a fun play on that with the Ninja PREPi(TM) launch," said Jonathan Bennett. "Being on-the-go with my current projects, the PREPi(TM) makes meal prep a breeze - from swiftly dicing vegetables for my favorite recipes to prepping stress-free healthy meals I can easily bring and store on set, Ninja PREPi(TM) always gets it right." Availability The Ninja PREPi(TM)(PN301) comes in a variety of different colorways including, Midnight Blue & Mango, Pink Peppercorn, Stone & Moss and Onyx & Apricot. Each model includes a 500-watt motor base, 5-cup and 7-cup PREPi(TM) bowls, two storage lids, Chop & Purée Blade, Reversible Slice & Shred Disc and Crinkle Disc. The Ninja PREPi(TM) Dicing Kit is available as an accessory to the Ninja PREPi(TM) to deliver fast, even dicing for consistent results in salads, salsas, and everyday prep or is included in the Ninja PREPi PN351 configuration available in Copper & Teal. Starting October 2, 2026, the Ninja PREPi(TM) Precision Powered Prep and Store System will be available on SharkNinja.com for $179, with the Dicing model available for $229. About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com. [1] vs. BZ601 *Dicing kit is included in the Ninja PREPi(TM)(PN351) and sold as an accessory to the Ninja PREPi(TM)(PN301) View source version on businesswire.com: https://www.businesswire.com/news/home/20261002347040/en/ [ Back To TMCnet.com's Homepage] |

The Straits Times
Oct 1st, 2026
More brands break the US$1 million mark as Lazada celebrates Partner growth.

More brands break the US$1 million mark as Lazada celebrates Partner growth. Published Oct 01, 2026, 11:00 AM * Abbott, EstéeLauder Companies and Samsung received Brand of the Year honours at the annual LazMall Brand Gala 2026. * Stronger 9.9 results and new shopper research highlight the opportunity for brands to grow by meeting higher expectations of value, authenticity and service. SINGAPORE, Oct. 1, 2026 /PRNewswire/ - Lazada, a leading eCommerce platform in Southeast Asia, celebrated the achievements of its 170,000-strong brand ecosystem at the annual LazMall Brand Gala 2026, as more brands reached major sales milestones on the platform. LazMall Brand Gala 2026 The Gala brought brand leaders and partners together to recognise that progress and shape the next stage of growth around what shoppers increasingly value; authentic products, better shopping experiences and confidence in every purchase. Abbott, Estée Lauder Companies and Samsung received LazMall Brand of the Year honours, leading the winners across 10 award categories. The annual gathering celebrated the people, ideas, ambition and partnerships behind the brand moments that continue to move businesses forward. More brands are turning momentum into growth The Gala followed a strong 9.9 Mega Brands Sale, where more brands reached significant commercial milestones on Lazada. Compared with 6.6 2026, the number of brands generating US$1 million or more in GMV increased by 8%, while more brands also crossed the US$100,000 and US$500,000 marks. Shoppers were also making bigger purchases through trusted brand channels. Orders worth US$100 or more contributed almost 60% of total campaign GMV, while LazMall accounted for 49% of all orders across the region. That momentum was reflected in this year's Gala winners, from brands creating stronger launches and sharper marketing to those building greater relevance within their categories. Three big awards of the nights: * Abbott, Estée Lauder Companies and Samsung won LazMall Brand of the Year, recognising their leadership in building trusted brands through innovation and elevated shopping experiences on Lazada. * Dyson, Huawei and Nestlé received the LazMall Best Brand Partnership Award, recognising brands that demonstrated exemplary always-on operations, strong platform collaboration and a commitment to delivering high-quality products, services and shopper experiences. * imoo, LiberNovo, Ralph Lauren, SHOKZ, TUMI and WILSON won LazMall Rising Star, recognising brands that delivered exceptional growth and momentum in their respective categories. WILSON, for example, recorded more than 90% year-on-year GMV growth from January to August 2026, with orders increasing by more than 80%. Other award winners included: * LazMall Momentum Award: adidas, L'Oréal Dermatological Beauty and SharkNinja * LazMall Best Use of Marketing Solutions: BLUETTI, LG, Nike, TCL and Xiaomi * LazMall Best New Launch: ASICS, P&G and Roborock * LazMall Trend Impact: DJI, L'Oréal Luxe Division and lululemon * LazMall Category Innovation Award: CHOW TAI FOOK, COTY and LEGO * Lazada Partner E-Commerce Excellence: Intrepid, LEAP Commerce and Synagie * Lazada Media Partner Excellence: Intrepid and Publicis Media Together, the winners reflect a broader story of growth on Lazada, where stronger marketing, better launches, category innovation and deeper shopper engagement are helping brands build momentum that extends beyond a single campaign. Winning Shopper's Choice The achievements celebrated at the Brand Gala come as shoppers become more considered about where, what and how they buy. Lazada's 2026 ECommerce Savvy Shopper Report, conducted by Cube across 6,000 shoppers in Southeast Asia, found that around one in four are Savvy Shoppers, consumers who compare more carefully, look for stronger safeguards and expect more from brands before making a purchase. That extra consideration can translate into greater value. Savvy Shoppers spend 31% more each month than General Shoppers, representing an estimated US$11.5 billion gap in annual marketplace spending across the six markets. Nearly half, 47%, are also willing to pay more for stronger purchase protection. For brands, earning that choice increasingly means showing up with the right combination of trust, content and discovery. At 9.9, affiliates contributed almost 30% of regional GMV, while AI-guided interactions through LazzieChat generated nearly US$2.2 million in GMV, up 38% from 6.6. It is this ability to keep evolving with shoppers that sits behind many of the achievements celebrated at this year's Gala. Building the next chapter together As shoppers become more deliberate about what they buy and which brands they trust, brands need more than visibility to win their choice. At the Gala, Iris Wei, President of Lazada Group, mapped out Lazada's next chapter of growth, centered on a brand-led, quality-focused approach and deeper investment in the capabilities that can help brands grow across Southeast Asia. That means strengthening the entire journey around the brand. Lazada is continuing to invest in AI, payments, membership and logistics, while expanding its advanced integrated marketing solutions across creators, affiliates, off-platform partnerships, on-platform visibility, discovery and performance. Together, these capabilities give brands more ways to build awareness, convert demand and strengthen customer relationships over time. "As shoppers expect more from eCommerce, brands have an opportunity to build deeper trust and greater value," said Iris. "Building a successful brand takes time, and Lazada is here for that long journey. We will keep investing in the capabilities that help brands grow, because we believe the strongest growth is built together." That commitment captures what the Brand Gala ultimately celebrates. The evening recognized the progress brands and partners have already made, but it also marked the beginning of what comes next. From established global names to rising brands, Lazada wants to build that next chapter alongside its partners, combining technology, marketing, infrastructure and shared investment to create stronger businesses and bigger brand moments across Southeast Asia. About Lazada Group Lazada Group is Southeast Asia's pioneer eCommerce platform, advancing commerce through technology across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada connects shoppers to a trusted ecosystem of more than 170,000 global and local brands, sellers and partners, offering a diverse product assortment and engaging shopping experiences. Its technology, payments and homegrown logistics capabilities help make online shopping and selling more seamless, secure and accessible, supporting businesses of all sizes to grow in the region's digital economy. Iris Wei, President of Lazada Group, delivering her keynote speech The issuer is solely responsible for the content of this announcement.

Computer Hunter
Sep 30th, 2026
Shark's new FlexStyle IonCurl could be the exact styler my flyaway hair needs.

Shark's new FlexStyle IonCurl could be the exact styler my flyaway hair needs. * The Shark FlexStyle IonCurl is a hair styler for creating bouncy curls * It uses the same Coanda airflow technology as the Dyson Airwrap * Its ionic tech reduces static, and temperature control protects your scalp Shark has launched a new multi-function hair styler as an affordable alternative to the Dyson Airwrap - with added ionic technology to help reduce frizz, which sounds perfect if your hair is as prone to flyaways as mine. The Shark FlexStyle IonCurl uses the same Coanda airflow technology as the Dyson Airwrap to wrap hair around the barrel, plus negative ions to reduce static build-up. There's also an 'AirSet' button that allows you to pause the airflow during styling, or release a pulse of cold air to help set curls for bouncier results. The original Shark FlexStyle impressed its three testers with its versatility, excellent drying power, and wide range of attachments. that make it suitable for a wide range of different hair types. "It's well-designed, packs a good amount of power, and is comfortable to use," we concluded. "The auto-wrap barrels work as advertised and make this an affordable alternative to the Airwrap." The IonCurl is also an all-rounder, but as the name suggests, focuses more specifically on curling. There are two versions to choose from: the four-in-one model, which is supplied with two 32mm Coanda curlers, FrizzFighter high shine polisher, oval brush, and styling concentrator nozzle, and the five-in-one version with two smaller-diameter curlers included as well. The IonCurl offers a stronger Coanda airflow than the original FlexStyle, to wrap hair around the barrel more firmly during styling. Another new addition is the Scalp Shield mode, which activates automatically to control the temperature when drying hair near your scalp, helping to protect delicate new growth - similar to the Scalp Protect mode on the Dyson Supersonic Nural hair dryer. Computer Hunter'll be testing the FlexStyle IonCurl very soon, and Computer Hunter'll bring you a full review so you can see how it compares with the best Dyson AirWrap dupes if you're shopping for a more affordable hair styler.