A

Affirm

Finances purchases with installment payment plans

Brand Marketing Manager

Full-TimeUpdated on 10/15/2026
$146k - $225k/yr+ Employee stock purchase plan
Senior, Expert
Remote in USA
Remote
Growth & MarketingBrand & Creative Marketing
No H1B Sponsorship

About the job

Requirements
  • You have 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams.
  • You can partner with teams to develop strong creative and have briefed and run creative work that was on strategy, on budget, and on time.
  • You have a track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business key performance indicators.
  • You are comfortable operating in a complex, matrixed marketing organization and can build alignment across cross-functional partners through influence.
  • You use data to develop and articulate a clear point of view while staying collaborative and open to new information.
Responsibilities
  • Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside major seasonal moments.
  • Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how Affirm invests in campaigns, not just how individual campaigns execute.
  • Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications work together on audience, narrative, channel roles, and definition of success.
  • Advise partner teams on tradeoffs and complex decisions, and review creative to ensure execution teams have what they need to build and ship excellent work.
  • Set campaign go-to-market strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow and how channel leads allocate budget.
  • Define what is working across campaigns and turn learnings into reusable frameworks and standards.
  • Own brand measurement and reporting in partnership with paid and analyst functions, for the overall brand and campaign by campaign.
  • Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give leadership a clear, recurring read on what is working and what needs to change.
Desired Qualifications
  • Experience extending campaigns to global markets.
  • Experience in fintech, financial services, or another trust-sensitive category.

About the company

Affirm finances purchases for shoppers and runs a payment network that lets retailers add installment plans to online and in-store checkout. Its partnership with Shopify powers Shop Pay Installments, while the Affirm Card lets eligible users choose to pay in full or split a purchase into payments. Customers apply at checkout or through the app, choose an approved payment schedule, and track their balances and repayments in one place. The business earns fees from merchants and interest on some loans, and also sells loans to investors and earns fees for servicing them. Affirm was founded in 2012 and has its headquarters in San Francisco, California.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • Growth creates room to build: Affirm revenue rose 33% to $1.17 billion in the June 2026 quarter.
  • Remote work stays practical: Affirm lets staff in remote roles work within their home country, with offices optional.
  • Australia expands the footprint: Affirm and Shopify launched installment payments there in August 2026.

What critics are saying

  • Remote pay varies: one US senior engineering role lists $195,000 minimum in specified states versus $173,000 elsewhere.
  • Loan-loss charges grew: Affirm recorded $223 million in expected-loss expense in the June 2026 quarter, up 43%.
  • Amazon holds real sway: it generated 22% of Affirm purchase volume in fiscal 2026, concentrating checkout dependence.

What makes Affirm unique

  • Late payments never add fees: Affirm earns from merchants and some loan interest instead of penalizing missed due dates.
  • Interest-bearing loans dominate: they accounted for 70% of Affirm purchase volume in fiscal 2026, beyond short interest-free plans.
  • Separate credit decisions: Affirm underwrites each purchase instead of assigning customers a reusable credit-card spending limit.

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Benefits

  • Spending wallets: Access tech, food, lifestyle, and family planning wallets for your expenses
  • Supportive communities: Get involved with our employee resource groups and community groups
  • Remote-first workforce: If your role is remote, you can set up shop anywhere in your home country
  • Generous time off: Take the time you need when life happens
  • Health benefits: Get a plan that fits your needs
  • Mental healthcare: Take care of your mind with great mental health programs
  • Parental leave: Birth and non-birth parents get 18 weeks paid leave. Plus, a 4-week return-to-work transition program, at full base pay.
  • Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family.
  • Away days: We offer 24 company-wide paid days off—which help our teams collectively pause to recharge.
  • Learning & development: Engage in exciting learning programs to level up your growth.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

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Fintech News
Oct 7th, 2026
Affirm partners with Ant International's Antom to bring pay-over-time to US customers.

Affirm partners with Ant International's Antom to bring pay-over-time to US customers. 7 October 2026 Antom, Ant International's global merchant payment and digitisation platform, is bringing Affirm (NASDAQ: AFRM) to its merchants in the US, giving them a simple way to offer U.S. customers a pay-over-time option those customers already know and trust. This month, Antom's merchants will be able to offer Affirm at checkout, giving their customers more transparency and choice in how they pay. Eligible customers can choose customized biweekly or monthly payment plans, with the full cost shown upfront and no late or hidden fees. It's the kind of clarity that builds confidence at checkout and brings customers back. That's why 96% of Affirm transactions come from repeat customers. "Our merchants are looking for payment options that can support their growth while remaining simple to integrate and familiar to their customers," said Gary Liu, CEO of Antom, Senior Vice President of Ant International. "Affirm is a name their customers recognize and trust, so offering it is an easy call. Bringing Affirm onto our platform can help merchants turn browsers into buyers." Merchants will enable Affirm directly through Antom's portal in a few easy steps. Their customers who select Affirm at checkout complete a quick eligibility check, and Affirm's real-time underwriting tailors each approved offer to the purchase, on amounts from $35 to $30,000 with terms from 30 days to 36 months.* Through this partnership, Antom merchants will be able to offer consumers more flexible payment plans, including six-month interest-free options via Affirm. "Payment platforms increasingly choose Affirm because their merchants do better when customers can pay over time on honest terms," said Steve McPhee, Vice President of Strategic Partnerships at Affirm. "Antom brings Affirm to its growing merchant base in the US today, and its global footprint gives us real room to grow together." This service will be available for customers in the UK within this year, with plans to expand to more global markets in the future.

The Montreal Gazette
Oct 6th, 2026
Affirm partners with Ant International's Antom to bring pay-over-time to US customers.

Affirm partners with Ant International's Antom to bring pay-over-time to US customers. SAN FRANCISCO - Antom, Ant International's global merchant payment and digitisation platform, is bringing Affirm (NASDAQ: AFRM) to its merchants in the US, giving them a simple way to offer U.S. customers a pay-over-time option those customers already know and trust. This month, Antom's merchants will be able to offer Affirm at checkout, giving their... October 6, 2026 at 9:12 a.m. SAN FRANCISCO - Antom, Ant International's global merchant payment and digitisation platform, is bringing Affirm (NASDAQ: AFRM) to its merchants in the US, giving them a simple way to offer U.S. customers a pay-over-time option those customers already know and trust. This month, Antom's merchants will be able to offer Affirm at checkout, giving their customers more transparency and choice in how they pay. Eligible customers can choose customized biweekly or monthly payment plans, with the full cost shown upfront and no late or hidden fees. It's the kind of clarity that builds confidence at checkout and brings customers back. That's why 96% of Affirm transactions come from repeat customers. "Our merchants are looking for payment options that can support their growth while remaining simple to integrate and familiar to their customers," said Gary Liu, CEO of Antom, Senior Vice President of Ant International. "Affirm is a name their customers recognize and trust, so offering it is an easy call. Bringing Affirm onto our platform can help merchants turn browsers into buyers." Merchants will enable Affirm directly through Antom's portal in a few easy steps. Their customers who select Affirm at checkout complete a quick eligibility check, and Affirm's real-time underwriting tailors each approved offer to the purchase, on amounts from $35 to $30,000 with terms from 30 days to 36 months.* Through this partnership, Antom merchants will be able to offer consumers more flexible payment plans, including six-month interest-free options via Affirm. "Payment platforms increasingly choose Affirm because their merchants do better when customers can pay over time on honest terms," said Steve McPhee, Vice President of Strategic Partnerships at Affirm. "Antom brings Affirm to its growing merchant base in the US today, and its global footprint gives us real room to grow together." This service will be available for customers in the UK within this year, with plans to expand to more global markets in the future. About Antom Ant International's Antom is a leading payment and digitisation services provider for merchants around the world. It delivers full-stack, AI-native payment solutions to businesses of all sizes, built on Ant International's foundation models, security architecture, blockchain RTP platform and a world-leading mobile payment ecosystem. Antom supports merchants to enable over 300 payment methods through one integration, reaching consumers in more than 200 markets, with the flexibility to accept payments in more than 140 currencies. Its capabilities also extend to digitisation services, agentic payment and agentic commerce solutions, helping merchants thrive in the AI era. To learn more, please visit https://www.antom.com/. About Affirm Affirm's mission is to deliver honest financial products that improve lives. By building a new kind of payment network - one based on trust, transparency, and putting people first - we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X. * A $300 purchase might cost $27.08/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Affirm availability and eligibility may vary. Restrictions apply. See affirm.com/terms#use. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. Affirm, Inc., NMLS 1883087. Affirm Loan Services, LLC, NMLS 1479506.

CNBC
Sep 18th, 2026
Affirm rolls out AI underwriting without staff cuts, CEO says

Affirm is rolling out an AI underwriting system, according to CEO Max Levchin. Speaking on CNBC's Closing Bell Overtime, Levchin expressed optimism about the technology and emphasised that the company has not had to cut staff to implement AI. The buy now, pay later firm is adopting artificial intelligence for its credit assessment processes. Levchin discussed the new system and his views on AI technology more broadly during the interview.

Affirm Holdings, Inc.
Sep 17th, 2026
Affirm launches transformer-based machine learning model for real-time underwriting.

Affirm launches transformer-based machine learning model for real-time underwriting. September 17, 2026 New model builds on 14 years of transaction-level underwriting experience and data to approve more eligible consumers at comparable levels of risk SAN FRANCISCO-(BUSINESS WIRE)-Sep. 17, 2026- For 14 years, Affirm (NASDAQ: AFRM) has underwritten every purchase individually, in real time, using machine learning models built in-house. That approach is central to what Affirm promises the people who use it: every purchase gets its own decision, based on what a person can responsibly repay that day, with no late or hidden fees. Today, Affirm announced the latest advancement of that system: a transformer-based model that learns from the order and timing of events in a consumer's credit history. The model is now live at checkout in the U.S. In its initial deployment, Affirm used the model to approve additional eligible applications that its existing system would have declined, including those with limited credit histories and no FICO scores. Measured against a control group, that produced 3.4% more completed purchases, and those additional loans performed better than a comparable expansion under Affirm's previous machine learning models. "We've steadily accelerated the amount of data we use to train each generation of our underwriting models," said Libor Michalek, Affirm President. "What's exciting about the transformer model architecture is that we can now find new information within the data we already have. Seeing a credit history more clearly means we can responsibly say yes to more people." Finding more signal in credit history Affirm's underwriting models have improved with each generation, learning from more transactions and repayment outcomes. They've long used credit-bureau measures such as balances, credit utilization, account counts, and payment history. Those measures remain important, but they summarize a credit history that is always changing. The transformer can identify patterns within and across credit accounts, including how they change over time. It does that without a separate measure being designed for each pattern in advance, helping Affirm find more signal in existing data. Built for decisions at checkout Building a better model was only part of the challenge. Affirm built a proprietary algorithm that produces the same level of explainability as traditional machine learning models, while keeping the model fast enough for real-time use. Validation and ongoing monitoring help ensure the model's explanations are accurate and reliable. "Underwriting is the heart of what we do," Michalek added. "The goal isn't to approve every transaction, it's to make the right decision for each one. We don't benefit from extending credit that can't be repaid, which means saying yes to more people only works when we get even better at saying no." About Affirm Affirm's mission is to deliver honest financial products that improve lives. By building a new kind of payment network - one based on trust, transparency, and putting people first - Affirm, Inc. empower millions of consumers to spend and save responsibly and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, Affirm, Inc. never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X.

Affirm Holdings, Inc.
Sep 15th, 2026
Costco UK members gain a new way to pay with Affirm.

Costco UK members gain a new way to pay with Affirm. September 15, 2026 Costco is expanding its partnership with Affirm to give its members in the UK a new way to pay over time with no late or hidden fees. Whether stocking up on household essentials or investing in the latest technology, eligible Costco members shopping online can now choose Affirm at checkout and split the cost of their purchases into interest-free or interest-bearing monthly payments. Today's announcement builds on the successful partnership between Affirm and Costco in the US, where hundreds of thousands of Costco members have used Affirm since the partnership launched in 2025. "Getting the best value shouldn't stop at the price tag. It should extend to how you pay, too," said Ruth Spratt, UK Country Manager at Affirm. "Our partnership with Costco gives UK members a simpler way to spread the cost of those big shops, with greater flexibility, no late fees, and no compounding interest." Affirm underwrites every transaction individually, making a real-time credit decision and only approving shoppers after an assessment of their ability to repay. Customers always see the total cost of their purchase upfront and never pay more than they agree to. About Affirm Affirm's mission is to deliver honest financial products that improve lives. By building a new kind of payment network - one based on trust, transparency, and putting people first - Affirm, Inc. empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, Affirm, Inc. never charge any late or hidden fees. Affirm is a form of credit, subject to credit check and a minimum spend. Terms apply. U.K. residents, 18+ with a bank account or debit card. Missed payments may affect your financial status. Affirm UK Limited provides consumer credit products and is authorised and regulated by the Financial Conduct Authority ("FCA") for carrying out regulated consumer credit activities (firm reference number 756087). Company number 10199101, with its registered Office is at C/O TMF Group, 1 Angel Court, 13th Floor, London, EC2R 7HJ. Affirm is the trading name of Affirm UK Limited. About Costco Online Costco Online UK Limited is an appointed representative (firm reference number 1056750) of Costco Wholesale UK Limited of 213 Hartspring Lane, UK Home Office, Watford, Hertfordshire, WD25 8JS. Costco Wholesale UK Limited is authorised & regulated by the FCA (firm reference number 735258). Media Contacts