A

ASDA

Retailer selling groceries, fashion, homeware

In-Store Communications Coordinator

Full-TimeUpdated on 10/23/2026Deadline 10/29/26
No salary listed
Mid
United Kingdom
HybridHybrid working requires at least 3 days per week in a Home Office; additional office days or visits to suppliers, stores, or depots may be required.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Experience working with design and print agencies and/or experience in a similar marketing role.
  • End-to-end project management skills.
  • Critical path and time management skills.
  • Attention to detail.
  • Strong verbal and written communication skills.
  • Strong administration and organizational skills.
  • Understanding of the competitor set and best-in-class retailers.
  • Ability to build relationships with a wide variety of internal and external stakeholders.
  • Self-motivation and ability to work as part of a team.
  • A full clean driving licence and access to a vehicle for local store visits.
Responsibilities
  • Manage the promotional process across all ambient categories, including Grocery, Non-edible Grocery, and Beers, Wines and Spirits.
  • Manage the late-change process for commercial promotional changes.
  • Manage delivery of in-store communications that support the Commercial Business Unit’s strategic objectives and align with the Asda brand and in-store communications principles.
  • Support the Business Partner in understanding category strategy and target customers, and lead development of appropriate in-store communications in line with Asda brand and in-store communications principles.
  • Manage the critical path across stakeholders to ensure activity is delivered correctly the first time.
  • Write artwork and print briefs for agencies, ensuring briefs are delivered with minimal amendments and cost efficiency while maintaining agency relationships and processes.
  • Follow the in-store communications approval process with relevant stakeholders, including obtaining Legal team sign-off as required.
  • Develop a thorough understanding of the Asda in-store communications toolkit, principles, and brand guidelines, and ensure communications align with them and are delivered correctly the first time.
  • Own the communications package to Retail, including element tables and briefing packs, to encourage correct first-time in-store implementation.
  • Support the In-Store Marketing Planner with workload management and prioritization.

About the company

A

ASDA

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Website

ASDA is a British retailer selling groceries, fashion, homeware, baby products, and other goods through stores and an online platform. Items are stocked in stores and online with standard checkout, offering delivery or collection options, plus in-store services like pharmacies, opticians, cafes, and travel money exchanges, along with conveniences such as EV charging and accessible facilities. It differentiates itself by offering a broad range of products at competitive prices along with extra services that make shopping easier for families. Its goal is to provide a seamless, affordable, and convenient shopping experience, whether customers shop in-store or online.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$2.6B

Headquarters

Leeds, United Kingdom

Founded

1949

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What believers are saying

  • September 2026 InPost lockers across 700 stores deepen one-stop-shop convenience.
  • September 2026 fuel coupons at 262 sites drive app engagement and basket-building.
  • September 2026 £250m Len Wright Salads deal secures supply and supports British sourcing.

What critics are saying

  • July 2026 sales fell 1.1%; market share keeps sliding against Tesco, Sainsbury's, Aldi.
  • Asda carries £3.1bn net debt and £730m annual interest, starving store investment.
  • July 2026 cut 150 head-office roles; outsourcing 3,500 cleaners signals deeper restructuring.

What makes ASDA unique

  • October 2026, Asda pairs groceries with fuel, parcels, laundry, and shopping.
  • Asda Rewards personalises spending missions, fuel coupons, and Scotland's Rewards Plus tiers.
  • September 2026 supply deals and exclusive Asquith 1965 broaden value-led own-label breadth.

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Benefits

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 15% colleague discount in store and online
  • Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline
  • Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
  • Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
  • Your professional indemnity insurance
  • GPhC fees paid
  • Flexible working patterns in accordance with 7 days opening

Company News

Warehouse News
Oct 20th, 2026
Generation Logistics Awards 2026 - The Extra Mile Award.

Generation Logistics Awards 2026 - The Extra Mile Award. James Sherwood has taken home a prestigious national award for his outstanding leadership as a Warehouse Department Manager at Asda, consistently going above and beyond to support his colleagues. James won The Extra Mile Award at this year's Generation Logistics Awards, which celebrates an early talent colleague who has gone above and beyond to have a positive impact. The awards are organised by Generation Logistics, a sector led careers awareness campaign designed to shine a light on the people powering logistics and encourage young people to explore careers in the sector. James' work has been recognised at the 2026 Generation Logistics Awards, a national award celebrating talented individuals who are helping to shape the future of logistics. Alongside his demanding role as Warehouse Department Manager, James actively inspires future talent through careers fairs, school visits and Generation Logistics activities, passing on his passion for the industry by showcasing opportunities and career pathways within the logistics industry and encourage new recruits to join the industry. Its judges said: "James combines operational excellence with a genuine passion for inspiring future talent. His sustained school and careers engagement directly supports Generation Logistics and shows leadership, advocacy and personal commitment. He had the strongest overall evidence, subject to early-talent eligibility being confirmed." "As the logistics sector continues to evolve, stories like James's demonstrate how early-career professionals are making a real difference - not just in how goods move but in how people thrive within the sector. "If you're thinking about a career in logistics but have no idea what part of the sector is best suited to your talents, try our Find Your Future tool - a five minute quiz which matches you to a potential career based on your interests and personality type."

Retail Times
Oct 19th, 2026
Asda brings back viral 7 x £10 frozen party food offer.

Asda brings back viral 7 x £10 frozen party food offer. Reading Time: 2 mins read Asda is bringing back its viral seven for £10 frozen party food deal from last year, helping customers stock their freezers with great-value crowd-pleasers ahead of the biggest hosting season of the year. Returning from 15th October until 31st December 2026, the incredibly popular deal allows shoppers to mix and match seven products from a selection of 37 frozen party food favourites, all for just £10. Landing in time for Halloween and Bonfire Night, and running throughout the festive season, the offer makes it easy for customers to stock up with favourites including Mozzarella Cheese Sticks, Cocktail Sausage Rolls, Duck Spring Rolls, Halloumi Fries, Mini Cheese Pizzas and Tempura Prawns. The range has also been refreshed for 2026, with nine new products joining the party. Asda is introducing an 8-pack of Mini Vol au Vents featuring flaky puff pastry filled with a creamy mushroom and garlic filling, a 9-pack of Thai-inspired Money Bags, made up of three green hoisin mushroom bags, three yellow sweet and sour vegetable bags and three red soy and chilli jackfruit bags, as well as succulent Chilli Prawns (132g) in a spicy chilli and lime breadcrumb. The full selection of new lines is listed below: * Asda Chilli Prawns, 132g * Asda Hash Brown Stars, 500g * Asda Garlic Vol-au-Vents, 144g * Asda Spicy Pigs in Blankets, 300g * Asda Tandoori Chicken Skewers, 180g * Asda Mini Fishcake Bites, 240g * Asda Thai Curry Puffs, 230g * Asda Spicy Cheese Mini Lattices, 300g * Asda Money Bags, 180g Pigs in blankets are also included in the offer, meaning customers can pick up an impressive 84 pigs in blankets for just £10, saving £14.50 compared with purchasing seven packs individually. And this year, Asda has introduced Spicy Jalapeno Pigs in Blankets with a 2-star chilli rating for customers who want an added kick to the festive classic.

KamCity
Oct 19th, 2026
Asda launches new range of no and low-alcohol wine.

Asda launches new range of no and low-alcohol wine. 19th October 2026 Asda has expanded its own-label wine portfolio with the launch of Balancing Act, a new range of alcohol-free and low-alcohol wines aimed at consumers looking to moderate their drinking. The supermarket has introduced three wines across two price points, £6 and £10, as it looks to capitalise on growing consumer interest in lower-alcohol alternatives ahead of the festive season. Developed in partnership with one of Asda's French wine suppliers in the Loire Valley, the range has been created to retain the characteristics of traditional wines while substantially reducing their alcohol content. The collection includes a Balancing Act Sauvignon Blanc at 0.0% ABV, priced at £6, alongside a premium Sauvignon Blanc at 0.5% ABV and a Pinot Noir at 0.5% ABV, both retailing at £10. The alcohol-free Sauvignon Blanc features citrus and white fruit flavours, while the premium version offers notes of pear and cherry blossom, with subtle oak influences. The Pinot Noir has been developed with red fruit flavours and hints of spice and oak. The launch forms part of Asda's efforts to strengthen its position in the expanding no and low-alcohol drinks category, with the retailer targeting shoppers seeking alternatives to conventional alcoholic drinks for social occasions. Tom Bourne, Wine Sourcing Manager at Asda, said: "The no and low category continues to evolve rapidly, but finding wines that truly deliver on quality and varietal character remains a challenge. With Balancing Act, we've worked closely with our winemaking partner in the Loire Valley to create wines that offer a genuine step up in quality." He added: "The range is all about balance. It's about balancing the craft of winemaking with alcohol reduction, while also recognising that many customers want to enjoy great wine as part of a more balanced lifestyle. Whether they're cutting back completely or simply moderating during many social events in the run-up to the festive period, we wanted to offer wines that don't feel like a compromise."

The Independent
Oct 15th, 2026
Sainsbury's and Asda issue urgent recall after major packaging blunder.

Sainsbury's and Asda issue urgent recall after major packaging blunder. Join our commenting forum. Join thought-provoking conversations, follow other Independent readers and see their replies Promoted stories

Licensing International
Oct 15th, 2026
Asda joins retail leadership panel at the Products of Change Conference.

Asda joins retail leadership panel at the Products of Change Conference. The brand and licensing industry's sustainability body, Products of Change, has announced that Asda will join the speaker line-up for its annual POC Conference on 11 November at the Royal Geographical Society, London, in less than a month's time. Elle Walshe, head of sourcing and sustainability for Asda Non-Food, will bring a sourcing and sustainability perspective to the conference's retail panel, joining H&M, Decathlon and The Works to discuss how retailers can collectively unlock circularity at scale and what is needed from across the value chain to enable its implementation. Right across the consumer products industry, there is seismic change happening; sustainability is becoming embedded and setting apart the companies that are committed to the future of industry. The panel will bring together retail perspectives for a practical conversation about the collaboration needed to move the industry forward. H&M will be sharing how one of the world's largest fashion retailers is driving innovation and developing the models needed to enable a more circular future for fashion. The retail panel forms part of a wider programme connecting brands, retailers and their partners to explore how sustainability and innovation are being embedded across the consumer products industry. Meanwhile, Girlguiding will continue the theme of circularity in apparel, as they share that putting circularity at the heart of its uniform design was exactly what the next generation was asking for. Whether you're a retailer, brand owner, manufacturer, supplier, designer or innovator, the Products of Change Conference 2026 is where the industry's biggest challenges become practical solutions - and where the partnerships shaping the future begin. Tickets are available now with both in-person and digital attendance options, allowing delegates from around the world to be part of the day's insights, discussions and networking. POC Members receive a 20% discount on the ticket price when logged into the platform. The event is made possible by leaders in the brand and licensing industry that pledge their support for this invaluable event and the role it serves in collaborative and tangible sustainable advancement. This year's supporters include: Dreamtex, Character World, Warner Bros. Discovery, Natural History Museum, TDP Textiles, Mattel, Fabacus, Brand Licensing Europe, The Wombles, Bravado, RDP Creative, Disney Consumer Products, Worldly, Poetic Brands, Hasbro, Rights & Brands, Teemill, io.tt, Sun City, Rainbow Productions and UK Greetings. For sponsorship, media enquiries, or any other enquiries, contact: [email protected]. About Products of Change Products of Change is a purpose-driven organisation, structured around its not-for-profit membership, its educational resources and media arm, as well as its advisory team to support its members and the brand licensing industry on its sustainability journey. To find out more about becoming a member, visit: productsofchange.com/membership.