Retail Execution Manager

Job Description :

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Function

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

The Retail Execution Manager is responsible for defining and leading Diageo’s national retail execution strategy, ensuring our commercial priorities are translated into consistent, high-quality execution at point of sale.

The role sets the standards, targets and ways of working that define execution excellence.

Working closely with Sales, Customer Marketing and key commercial stakeholders, the Retail Execution Manager ensures field resources are focused on the stores and activities that create the greatest business impact, continuously improving coverage, execution quality and in-store effectiveness.

Key responsibilities

• Define the national retail execution strategy, translating commercial and customer priorities into clear in-store execution standards, objectives and critical metrics.
• Own the retail execution operating model, including store coverage, visit frequency, route prioritisation and allocation of field resources based on store potential and business opportunities.
• Drive execution excellence at point of sale, with a focus on availability, visibility, distribution, secondary placements, promotional execution and compliance with agreed activation standards.
• Use data and insights to improve field efficiency, finding opportunities to optimise coverage, efficiency, the standard of implementation, and return on field investment.
• Develop and track execution KPIs and reporting, providing clear visibility of performance, opportunities and key execution gaps to commercial stakeholders.
• Design and lead tactical execution programmes to support key commercial periods, customer priorities and high-potential retail environments.
• Partner with Key Account Managers and Customer Marketing to ensure customer plans and activation strategies can be effectively driven at store level.
• Manage agency performance, budget and governance, ensuring clear objectives, strong operational rigor and continuous development of field capabilities.
• Act as the link between commercial strategy and store-level reality, bringing field insights back into the organisation to improve future plans, priorities and decision-making.

What you'll bring

• Strong understanding of retail, commercial execution and the realities of operating at point of sale.
• Experience working across Sales, Customer Marketing, Trade Marketing or Retail Execution environments.
• Ability to translate strategy into simple, actionable execution plans.
• Strong analytical skills and confidence using data to prioritise resources and measure performance.
• Experience managing external partners and agencies.
• Strong stakeholder management skills, with the ability to influence across different commercial functions.
• A continuous improvement approach, capable of challenging established ways of working and turning opportunities into practical solutions.
• Strong ownership and execution focus, balancing strategic thinking with a hands-on understanding of what happens in store.

Working with Us 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

 Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-11-13