Stio designs, manufactures, and sells outdoor apparel for men, women, and children, including jackets, pants, shirts, footwear, bags, and accessories for skiing, hiking, and everyday wear. Its products are sold primarily through its website and Mountain Studios retail locations, using a direct-to-consumer model and responsive customer feedback loops to update offerings; the gear emphasizes mountain-ready performance and uses textiles from mills with recycled and repurposed fibers. The company differentiates itself through an authentic Jackson Hole lifestyle identity, hands-on founder involvement, and a strong emphasis on sustainability and customer connection rather than relying mainly on wholesale channels. Stio aims to grow its direct-to-consumer business, expand its presence in mountain and gateway communities, and reach revenue milestones around $100 million while expanding its product line for families.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$42.6M
Headquarters
Jackson, Wyoming
Founded
2011
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