Full-Time
Strategic Sales Director
Cordial
201-500 employees
Marketing automation platform for personalized messaging
Compensation Overview
$160k - $185k/yr
Remote in USA
Remote
 Sales & Account Management (1) |
|---|
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- 8+ years of experience selling complex SaaS solutions with a proven track record of self-sourcing and closing enterprise deals exceeding $1M
- Deep network within business-to-consumer organizations, engaging executives in digital, eCommerce, marketing, and customer experience roles
- Strategic and consultative sales mindset, with a passion for problem-solving and value-driven selling
- A technical seller at heart, able to navigate conversations with both marketing and IT stakeholders
- Highly disciplined and self-motivated, with a track record of generating opportunities and exceeding quotas
- A team-first leader, balancing ambition with humility, and thriving in a fast-paced, high-growth environment
- Driven by curiosity and continuous learning, with the ability to adapt to new technologies and market shifts
- Location: Mountain or West Coast
- Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus. Target industries include retail, digital publishing, gaming, travel, and hospitality
- Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals by aligning Cordial’s solutions with the business needs of executive stakeholders
- Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives) by leveraging deep industry expertise and high EQ
- Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts
- Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR
- Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial’s platform to deliver value-driven solutions that differentiate us in the market
- Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles and ensure seamless client transitions
- Consistently exceed revenue targets, executing a disciplined and strategic sales approach
- Experience in ESP, Personalization, CDP, or adjacent MarTech industries is preferred
Cordial provides a marketing platform that helps brands automate campaigns and send highly personalized messages across channels using data. It connects and activates customer and business data in real time so brands can build and run dynamic marketing campaigns with built‑in tools, then deliver messages at scale. The platform integrates with the other business tools brands already use, making it easy to fit into existing workflows. Cordial earns revenue through subscription fees for access to its platform. Compared with competitors, Cordial focuses on unifying data from many sources and using that data instantly to power personalized, cross‑channel messaging and orchestration, which can drive higher engagement and revenue—as supported by a study showing significant total benefits and a payback period under six months. The company’s goal is to help brands engage customers more effectively and grow revenue by turning data into actionable, personalized marketing at scale.
Company Size
201-500
Company Stage
Series C
Total Funding
$83.1M
Headquarters
San Diego, California
Founded
2014
Get referred to Cordial
See people who can refer or advise you
Simplify's Take
What believers are saying
- August 6, 2026 Wunderkind partnership expands anonymous-visitor recognition and real-time activation.
- March 20, 2025 SMS expansion reached 23+ international markets, widening revenue capture.
- Cordial Edge Message Insights and Assistant sharpen retention by proving message-level ROI.
What critics are saying
- June 2025 layoffs signal cost pressure and weaker demand inside Cordial.
- Salesforce, Braze, and Iterable already own enterprise marketing budgets and switching barriers.
- If AI orchestration commoditizes, Cordial becomes a feature inside larger CDPs.
What makes Cordial unique
- June 11, 2026 headless AI exposes Cordial services through MCP, CLI, and API.
- Cordial unifies audience logic, message generation, validation, and send execution in one workflow.
- Its Context Graph ties customer, product, and message data across channels.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend
Family Planning Benefits
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Wunderkind partners with Cordial to integrate autonomous marketing and cross-channel customer engagement. New integration combines Wunderkind's behavioral intent signals and AI decisioning with Cordial's cross-channel messaging platform and AI-native CDP, enabling brands to recognize more shoppers, trigger individually relevant experiences, and increase revenue from every message. NEW YORK - Wunderkind, the AI decisioning platform that combines identity resolution with cross-channel personalization to increase performance and reach, today...
Cordial, an enterprise marketing platform, has released a report finding that 50% of retail marketing leaders plan to increase headcount whilst 31% expect the same headcount with fundamentally different roles. The study, conducted with Org.Works LLC and surveying 100 retail executives, examines how AI is reshaping marketing organisations. Over 80% of respondents reported significant AI skills gaps, the leading barrier to adoption ahead of technology, budget and executive alignment. Only 24% describe themselves as "optimised" across data unification, personalisation and channel automation. Key concerns include brand governance, with 39% limiting AI-generated content despite 58% planning to add AI content specialists. The report recommends six organisational shifts including simplifying ownership, building balanced operating models and governing at AI speed. The research coincides with Cordial launching AI headless infrastructure for enterprise retailers.
Cordial, an enterprise marketing platform used by Levi's, Tapestry and L.L.Bean, has launched AI headless infrastructure that allows any AI agent to access its capabilities across systems. The platform exposes audience logic, message generation, brand validation and send execution as composable services through standard interfaces including MCP, CLI and API. Unlike competitors adding conversational interfaces to existing workflows, Cordial is opening its infrastructure to function as connective tissue between fragmented marketing systems. The company has deployed two agents demonstrating this approach: an Email Production Agent handling end-to-end campaign execution and a Data Intelligence Agent monitoring real-time performance. Built on Cordial's Context Graph, the LLM-agnostic infrastructure is designed to grow with enterprise AI investments. The headless infrastructure and developer tooling are now available at developers.cordial.com.
Cordial named Leader in Email Marketing by The Forrester Wave. Cordial, the enterprise marketing platform used by brands including Levi's, L.L.Bean and Boot Barn, is a Leader in The Forrester Wave(TM): Email Marketing Service Providers, Q1 2026. In the evaluation, Cordial received the highest possible scores in 10 criteria: identity resolution, queries & segmentation, dynamic messaging, content management, data governance, consumer privacy, regulatory compliance, agency services, pricing flexibility & transparency, and roadmap. The Forrester report describes Cordial as a great fit for cross-channel retailers that are reasonably comfortable with marketing technology and want to activate large, disparate data sets into highly customized communications. "Enterprise brands don't just need software - they need a partner that understands the complexity of their customers, their data and their business," said Jeremy Swift, CEO and co-founder of Cordial. "From the beginning, we've built Cordial around that partnership model. Our teams work closely with customers to interpret their data, design sophisticated messaging programs and help them deliver better experiences at scale. Seeing this ambition reflected in both the product and customer findings in this Wave is incredibly meaningful to us." Architecture built for context-driven messaging. Cordial received the highest possible score in the Queries & Segmentation and Identity Resolution criteria, with the report citing its ability to ingest structured and unstructured data and make it immediately available for querying. "The challenge with most marketing AI today isn't the intelligence - it's the architecture," said Matt Howland, President and Chief Product Officer at Cordial. "Most marketing stacks separate customer data, decision logic and message execution across different systems. Context gets fragmented at every handoff. By building a platform where those layers live together, Cordial enables customer signals to translate directly into real-time messaging decisions." The platform also received the highest possible scores in the Dynamic Messaging and Content Management criteria. Forrester defines a score of 5/5 in the Dynamic Messaging criterion as demonstrating innovative 1:1 message streams that are automated by combining AI decisioning with execution. Recognition across product innovation and customer partnership. Cordial was only one of two vendors that received the highest possible score in the Roadmap criterion, which Cordial believes underscores its commitment to product innovation. Forrester notes that Cordial customers collaborate directly with product developers to co-create Cordial's roadmap and that it has made a "solid" investment in AI which accounts for 30% of Cordial's research and development spend. Customer feedback gathered during the evaluation cited that customers love their partnership with Cordial. The report also states: "References relish the fact that they can Slack and text not just with their client support team but also with Cordial executives. One customer calls Cordial it "an extension of our team."
Cordial, a messaging platform for enterprise marketing teams, has introduced a Model Context Protocol (MCP) Interface designed to help teams improve customer engagement - enabling marketers to identify intent shifts, developers to accelerate innovation in Cursor, and AI agents to deliver personalised CXs at scale.