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General Mills

Manufactures and distributes packaged foods

Foodservice Account Executive

Field SalesUpdated on Nov 12
Full-timeLos Angeles, CA, USA

About the Job

Requirements

  • A high school diploma or GED and at least 2 years of foodservice, food and beverage industry, or relevant sales experience are required.
  • Ability to use influence to drive successful selling opportunities and business impact.
  • Ability to work as a team to drive business results and find win-win situations for partners.
  • Experience with customer relationship management software and sales analytics tools is required.
  • Ability to maintain workload from a remote office independently is required.
  • A demonstrated track record of consistently meeting or exceeding sales targets is required.
  • Understanding of the sales call process and ability to close deals efficiently are required.
  • Willingness to travel in market to meet operators, distributors, and prospective customers, with occasional overnight travel for key meetings, is required.
  • Applicants must be currently authorized to work in the United States; the employer will not sponsor applicants for a U.S. work visa.
  • Applicants must meet the minimum age qualification of 18.

Responsibilities

  • Develop a deep understanding of customers and the business to identify and act on growth opportunities.
  • Lead sales planning and execution for assigned distributors and operators.
  • Provide direction and communicate territory strategy to the Customer Account Specialist Team that calls on distributor operators.
  • Use Salesforce daily to track pipeline, manage relationships, and drive execution.
  • Influence distributor sales teams to prioritize and sell General Mills products.
  • Create and implement customized marketing programs for accounts within the territory.
  • Execute local sales programs outlined by Distributor and Non-Commercial National Account Executives.
  • Launch new products and sales initiatives with operators and distributor partners in the territory.
  • Manage and maximize return on investment for territory budgets, including travel and entertainment, distributor, and operator budgets.
  • Negotiate and execute distributor marketing agreements through joint business planning, using a pay-for-performance approach and seeking mutually beneficial outcomes.
  • Communicate key business updates to the Region Manager and contribute to trade budget planning.
  • Use Salesforce, operator volume data, and bid tool data to identify and close new opportunities.
  • Meet or exceed the goal of 10 in-person sales visits per week.
  • Create and work at least 74 unique, pre-planned operator opportunities per fiscal half; identify, align on, and load the opportunities with the Region Manager before the half begins.
  • Achieve the assigned territory volume growth target.
  • Ensure at least three distribution interactions per distributor per fiscal half, including one Joint Business Plan Meeting and at least two other interactions such as General Sales Meetings, District Sales Meetings, Culinary Meetings, and Product Training.
  • Use General Mills data sources to identify additional territory opportunities.
  • Collaborate with cross-functional peers across the North America Foodservice segment to grow the business.
  • Partner with Customer Account Specialists to build and execute the strategic territory growth plan.
  • Build rapport and credibility with external partners to achieve shared goals.
  • Lead distributor and industry events, including Distributor Food Shows, Industry Expos, and Distributor Sales Meetings.
  • Demonstrate product knowledge to operators through at-home and on-site sample preparation and baking across product platforms.

Desired Qualifications

  • A bachelor's degree is preferred.
  • Operator or Distributor Management, Marketing Program Negotiation, or Trade Management experience is preferred.
  • Project leadership is preferred.
  • Familiarity with the General Mills product line is preferred.

About the Company

General Mills

Manufactures and distributes packaged foods

General Mills is a global food company that manufactures and sells a wide range of packaged foods. Its products include cereals (like Cheerios), baking and ready-to-eat mixes (Betty Crocker, Pillsbury), ice cream (Haagen-Dazs), and pet foods (Blue Buffalo). The company distributes these products through grocery stores and online retailers and supports its brands with targeted advertising. Its food lines reach households, families, and pet owners alike. General Mills differentiates itself through a broad, well-known portfolio, a commitment to quality and sustainability, responsible sourcing, and community involvement, which helps build customer trust. Its goal is to provide tasty, nutritious foods while making a positive impact on people, communities, and the environment.

Company size
Not listed
Company stage
IPO
Headquarters
Minneapolis, MN
Founded
1928

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