Retail Associate Manager

T-Mobile has launched T-Mix, a wireless plan that lets customers choose which benefits come with their service. Three plans, Standard, More and Loaded, will be available in November. Customers use "Picks" toward streaming, music, gaming, food delivery, sports, AI, wireless benefits and device promotions, including a new phone. They can change their mix during set windows, four times a year, without changing their monthly plan. Standard costs $55 a month for one line and includes one Pick. More costs $75 with two Picks, and Loaded costs $95 with three. Prices include AutoPay and exclude taxes and fees. T-Mobile says Loaded offers at least $120 in average monthly value per line.

T-Mobile US shares fell 5% by 11:15 on Friday after Bloomberg reported that SpaceX plans to lease 80,000 cellphone towers and build a fourth major US mobile carrier to compete with T-Mobile, Verizon, and AT&T. Two weeks ago, SpaceX said it would pay $8 billion to Grain Management for up to 14 megahertz of paired spectrum in the 800 MHz band. It said the deal would help Starlink Mobile become a major US carrier. The towers would supplement the 15,000 direct-to-cell Starlink satellites SpaceX has asked the Federal Communications Commission to let it launch. SpaceX earns a 45% operating margin from its Starlink connectivity business. T-Mobile's margin is 22%, and new competition could push it lower.

T-Mobile must offer up to $38 million in benefits to New Yorkers over broken Price Guarantee. T-Mobile customers who were promised their prices would never change, only to see their bills go up in 2024, are finally getting some relief, at least in New York. New York Attorney General Letitia James announced a settlement with T-Mobile over the carrier's Price Guarantee Plans. From 2017 to 2019, T-Mobile advertised these plans to 4G customers with a promise that their prices wouldn't change, but in 2024 it began raising them by about $5 per line, pointing to fine print on its website that allowed increases. The attorney general's office says about 252,957 New York plans were affected, and the settlement is expected to provide up to more than $38 million in value to those customers. What you can get depends on your situation. Customers T-Mobile identifies as still being on 4G can either cancel and get a refund of their last monthly payment plus a $25 gift card, or stay and get a free $250 5G phone or a $150 credit toward a more expensive model. Customers who stay also get a price freeze until at least 2029. All other affected customers, including those who've already moved to 5G, can either cancel and get their last monthly payment back or stay with a price guarantee through 2029. T-Mobile must also honor current and future price guarantees and clearly disclose any limits on them, and it will make a payment of roughly $98,000 to the state. The settlement only applies to New Yorkers, and T-Mobile didn't admit wrongdoing. It isn't the only fight over these price increases, either. T-Mobile has raised fees and plan prices several times since then, as Wirefly covered when T-Mobile hiked its regulatory and telco fees for the second time this year, and a separate federal case over T-Mobile's Price Lock increases has been sent to individual arbitration. If you're a T-Mobile customer in New York who was on one of these older plans, keep an eye on your mail and email, since T-Mobile is expected to reach out to eligible customers. The attorney general's office hasn't said exactly when or how that will happen. And wherever you live, it's a good reminder to read the fine print on any "price lock" or "guarantee," since many only cover the base plan price and not fees.