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ARCO Design/Build

Designs and builds warehouses and industrial facilities

Senior Manager of Strategic Marketing - Advanced Manufacturing & Life Sciences

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRaleigh, NC, USANo salary listed

About the Job

Requirements

  • At least 8 years of marketing experience, with a meaningful portion in engineering, construction, or industrial/manufacturing sectors.
  • Working knowledge of capital project execution, including design-build, EPCM, or comparable delivery models, and the ability to communicate credibly about project lifecycle, cost, and schedule.
  • Experience marketing to or within industries such as pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, or aerospace and defense.
  • International marketing experience, including targeting foreign companies, navigating cultural nuance, and supporting foreign direct investment-related business development.
  • Ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial and real estate decision-makers.
  • Proficiency with customer relationship management platforms, marketing automation tools, and digital marketing channels; Microsoft Dynamics 365 is preferred.
  • Bachelor's degree in marketing, communications, business, or a related field; an advanced degree is a plus.
  • Ability to travel domestically and internationally as needed.

Responsibilities

  • Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels, scoped to budget and driven by measurable outcomes.
  • Own campaign performance from planning through reporting, with accountability for pipeline contribution, lead generation, and return on investment.
  • Manage marketing budgets and make tradeoffs to maximize return while staying on target.
  • Build and maintain reporting frameworks that give leadership visibility into performance and investment opportunities.
  • Develop and execute integrated marketing strategies aligned to the national growth objectives of the Advanced Manufacturing & Life Sciences line of business.
  • Create positioning, messaging, and content for the capital project decision-making process, from site selection and feasibility through design-build delivery.
  • Support business development with account-based marketing programs targeting pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, and aerospace and defense manufacturing, while developing programs in adjacent markets as the business grows.
  • Build and execute international marketing programs targeting foreign companies evaluating U.S. manufacturing investment, in partnership with ADB's foreign direct investment practice.
  • Attend project kickoff meetings and engage with project teams to understand project scope, complexity, and differentiating elements.
  • Identify each project's technical achievements, delivery innovations, schedule wins, and client outcomes, and translate them into market-facing content.
  • Develop and execute jobsite marketing programs, including signage, photography, video, digital content, and milestone activations.
  • Promote projects through owned, earned, and paid channels to feed business development pipeline.
  • Partner with project managers, operations leaders, and clients to capture accurate, on-brand content while respecting confidentiality requirements.
  • Connect project proof points to target markets and prospective clients.
  • Lead thought leadership content development, including white papers, case studies, technical articles, event presentations, and digital campaigns.
  • Monitor industry trends across served verticals and develop market-relevant ideas to reach decision-makers.
  • Build credibility and trust with prospects, clients, and industry influencers in advanced manufacturing and life sciences.
  • Collaborate with business development leaders, sellers, and seller-doers to develop pursuit materials, capability statements, and proposal content tailored to verticals and regions for the Strategic Pursuits team.
  • Communicate recommendations to associates and executive leaders, manage up, and navigate competing priorities.
  • Deliver quality work, follow through on commitments, and connect marketing activity to business results.
  • Contribute to strategic pursuits and work alongside business development, pursuits, and operations leaders on high-value opportunities.
  • Support trade show strategy, industry event participation, and sponsorship planning across domestic and international venues.
  • Partner with corporate marketing and communications to maintain brand consistency while adapting messaging for technical audiences.

Desired Qualifications

  • Microsoft Dynamics 365 experience is preferred.
  • An advanced degree is a plus.

About the Company

ARCO Design/Build

Designs and builds warehouses and industrial facilities

ARCO Design/Build designs and builds warehouses, distribution centers, cold storage, factories, life sciences facilities and data centers for developers and companies across the United States. Warehouse work made its name, and it builds speculative buildings, which developers put up before signing tenants, and build-to-suit facilities for a specific occupant. As a design-build contractor, it is paid as the single firm responsible for a project, from site planning and permitting through construction and commissioning. Its own architects and structural engineers work alongside outside design firms, and project teams manage the trade subcontractors on each job. ARCO Design/Build was founded in 1995 and is headquartered in Atlanta, Georgia.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Atlanta, GA
Founded
1995

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