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Elf Beauty

Affordable vegan makeup and skincare brand

Senior Manager - TikTok Shop Operations

Business OperationsUpdated on Nov 13
Full-timeNew York, NY, USA$110k - $140k /yr

About the Job

Requirements

  • At least 6 years of experience in social commerce operations, digital commerce, or merchandising.
  • Hands-on experience managing TikTok Shop operations is required.
  • Strong analytical skills and experience using data visualization tools such as Power BI and managing complex spreadsheets.
  • Ability to collaborate effectively with a diverse range of cross-functional partners.
  • Ability to manage multiple trackers, product launches, and operational workflows simultaneously.

Responsibilities

  • Manage Catalog PIDs and create optimized product listings.
  • Optimize Product Detail Page images and copy for the TikTok platform.
  • Set up shop-wide promotions, maximize platform incentives and opportunities, and monitor and register for TikTok Shop campaigns.
  • Operate the TikTok Shop owner account and keep shop setup information current, including access sharing, app syncing, and account settings.
  • Maintain a high Shop Performance Score by monitoring, managing, and troubleshooting violations across TikTok Shop.
  • Respond to customer messages, monitor conversations, and manage customer relationship messaging through platform direct messages and customer emails.
  • Monitor and respond to shopper product reviews to drive engagement and build consumer trust.
  • Partner with the internal Customer Service team to manage customer communications about order or fulfillment issues.
  • Collaborate with distribution partners to provide order uplift forecasts ahead of major events and support proper staffing and service level agreement maintenance.
  • Serve as the primary liaison with the Master Data team to ensure items are set up correctly, pricing is accurate, and product statuses are current.
  • Support the Development team in troubleshooting errors affecting the TikTok Shop integration and assist with TikTok Shop test orders for User Acceptance Testing across production and development environments.
  • Assist the Accounting team with reconciliation inquiries and coordinate with the external TikTok team when additional support is required.
  • Monitor inventory levels for commerce programs and work with Demand and Supply teams to ensure forecasts and replenishments meet digital commerce needs.
  • Review fulfillment metrics daily, oversee returns, refunds, and order cancellations, and promptly communicate identified issues.
  • Track launch dates, ensure inventory arrives on schedule, and conduct smoke testing of new items before launch.
  • Assist leadership with forecasting pre-work by analyzing past internal data and market insights to inform unit forecasts.
  • Attend sales and operations planning calls and innovation cycle meetings to review forecasts and ensure demand teams have information needed to update dashboards.
  • Manage and update North America order forecasting files, adjusting them as program changes occur.
  • Maintain plan files for accurate dashboards and keep trackers up to date for promotions, innovation launches, and digital commerce exclusives.

Desired Qualifications

  • Beauty and personal care or Consumer Packaged Goods industry experience is strongly preferred.
  • Familiarity with Shopify is a strong advantage.
  • Familiarity with order routing and inventory management platforms such as Pipe17 is a strong advantage.

About the Company

Elf Beauty

Affordable vegan makeup and skincare brand

e.l.f. Beauty offers affordable makeup, skincare, and beauty products through its own site and major retailers. Its products are straightforward consumer goods, with vegan and cruelty-free formulas where stated. The company keeps costs low in marketing and packaging to pass savings to shoppers, and distributes widely online and in stores. Its goal is to provide trendy, high-quality beauty items at accessible prices while upholding vegan and cruelty-free standards.

Company size
501-1,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2004

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