AI Art Director - Fashion, Beauty & Sport

THE ROLE & THE TEAM

We’re looking for an AI Art Director to pioneer the future of visual storytelling across fashion, beauty, and sport. You’ll merge high-level aesthetic taste with advanced Generative AI capabilities, taking bold ideas from initial prompt to final campaign delivery.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Develop and direct AI-first and hybrid campaign concepts across stills and motion.
• Generate high-fidelity visual concepts, moodboards, and final assets hands-on using cutting-edge Gen AI tools.
• Direct external AI artists to achieve elevated fashion and lifestyle aesthetics.
• Act as the creative team’s AI expert, driving team enablement and upskilling, while actively shaping internal AI workflows and tooling.
• Lead ideation and steer the production of Gen AI campaigns, ensuring high taste levels and brand alignment throughout.
• Present creative concepts, AI workflows, and visual rationale confidently to clients and internal stakeholders.
• Collaborate closely with copywriters, strategists, producers, and creative directors from brief to final asset delivery.
• Stay ahead of the rapid evolution of Gen AI models, creative tools, and contemporary culture across fashion, beauty, and sport.

WE’D LOVE TO MEET YOU IF

• You bring 4+ years of Art Direction or Styling experience, with proven experience applying Generative AI within fashion, beauty, or sport.
• You possess strong hands-on expertise in leading AI image and video tools, prompt engineering, and generative production workflows.
• You have experience directing AI artists or technical partners, understanding model limitations, upscaling, and post-production integration.
• You have a portfolio demonstrating elevated taste, strong conceptual thinking, and clear examples of professional or experimental Gen AI work.
• You have a solid foundation in traditional art direction principles, including composition, lighting, color theory, and visual storytelling.
• You are an enthusiastic mentor who can articulate AI processes simply and inspire colleagues to adopt new creative workflows.
• You are organized, adaptable in fast-evolving environments, and proactive in solving creative challenges.
• You are fluent in English.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Family support, including counselling and dedicated services for parents and carers
• Company pension scheme
• Employee shares programme
• Health and wellbeing options, including Wellhub
• Mental health support and coaching
• Development through our training platform and biannual peer-to-peer review
• 2 paid volunteering days a year
• Relocation assistance (subject to prior agreement)

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion