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Fibra

Passive biosensor underwear for reproductive health

Horizontal Business Unit Manager

Full-TimeUpdated on 10/14/2026
No salary listed
Expert
Bachelor's
Santiago, Santiago Metropolitan Region, Chile
In Person
Business & Strategy

About the job

Requirements
  • Degree in Commercial Engineering or Industrial Civil Engineering.
  • Experience leading businesses, categories, or commercial units, combining strategic vision with execution capability.
  • Experience in industries such as automotive, lubricants, batteries, energy, fuels, or B2B distribution businesses.
  • Ability to transform data and indicators into decisions that drive growth and profitability.
  • Experience leading teams and mobilizing people toward challenging results.
  • Willingness to stay close to the market and accompany customers and commercial teams to understand opportunities firsthand.
Responsibilities
  • Design and implement the business unit's growth strategy.
  • Lead the commercial team and actively accompany it in the field.
  • Manage go-to-market activities to strengthen presence in lubrication centers, service centers, and specialized retail, and develop new commercial opportunities.
  • Ensure efficient operations by optimizing logistics and administrative processes to protect business profitability.
  • Collaborate with corporate functions including Pricing, Marketing, Logistics, Finance, People, Credit, and Collections.
  • Use information, indicators, and analytical tools to guide commercial and operational decisions.
  • Lead the team's construction and development and promote a high-performance culture.
Desired Qualifications
  • An analytical executive profile.
  • Enjoy designing strategies, challenging the status quo, and identifying new business opportunities.

About the company

Fibra develops smart underwear with detachable magnetic electronics and proprietary yarn-based biosensors that passively monitor reproductive health. The underwear measures skin temperature, heart rate, heart rate variability, vaginal discharge pH and volume, and streams data via Bluetooth to a mobile app. AI analyzes the data in real time to provide cycle trends, ovulation predictions, and personalized health insights. The system offers a non-invasive alternative to manual fertility tracking and aims to support all stages of a woman's life, including contraception, pregnancy, and menopause, with plans to expand its platform. The company distinguishes itself through wearable, machine-washable textiles and continuous passive data collection integrated into everyday apparel, backed by university research partnerships and a recent oversubscribed pre-seed round to accelerate development and market launch.

Company Size

11-50

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Toronto, Canada

Founded

2022

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Simplify's Take

What believers are saying

  • Fibra's July 2026 press plan set a pilot launch and fundraising roadmap.
  • Founding Member pricing opened before public availability, signaling demand for pre-launch access.
  • The company claims continuous reproductive monitoring, a stronger insight loop than periodic trackers.

What critics are saying

  • Public launch slips to January 2027, extending commercialization risk another year.
  • Myfibra.com says only a limited pilot and founding-member access remain, showing early traction.
  • Natural Cycles, Oura, and Clue dominate fertility mindshare, crushing Fibra's distribution.

What makes Fibra unique

  • Patented smart-textile underwear measures reproductive signals directly, not inferred, on-device.
  • Fibra targets passive fertility tracking for irregular cycles, PCOS, and conception planning.
  • Toronto Metropolitan University support and university partnerships strengthen technical credibility.

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Benefits

Health Insurance

Life Insurance

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

0%

2 year growth

5%
Femtech Insider
Aug 22nd, 2024
Fibra raises $1.25M for smart underwear

Fibra raised $1.25M in a pre-seed round to advance fertility tracking smart underwear. Other highlights include Bone Index securing funding for bone health diagnostics, partnerships to expand digital menopause care, and a new study on AI in IVF. GE HealthCare and UC San Diego collaborate on pelvic imaging, and ENHERTU receives breakthrough therapy designation for certain breast cancer patients. Clue and Headspace support menstruator mental health, and Zepp Health introduces a women's wellness app.

Femtech Insider
Aug 16th, 2024
Fibra Raises $1.25M in Pre-Seed Round to Advance Fertility Tracking Underwear

Fibra raises $1.25M in pre-seed round to advance fertility tracking underwear.

Femtech Insider
Aug 15th, 2024
Fibra Raises $1.25M for Fertility Tech

Toronto-based startup Fibra has raised $1.25 million in an oversubscribed pre-seed funding round to advance its fertility tracking underwear. The funding, which saw participation from Canadian and U.S. venture capital firms, will be used to accelerate the development of Fibra’s non-invasive wearable device and connected app for reproductive health monitoring. Founder Parnian Majd stated that this milestone will drive the next phase of their innovation and bring their product to market.

Mako Design
Apr 16th, 2024
Fibra Inc. Takes Home the 2024 MAKO Student Innovation Award Prize

Fibra Inc. takes home the 2024 MAKO Student Innovation Award prize.

Mako Design
Apr 16th, 2024
Fibra Inc. Takes Home the 2024 MAKO Student Innovation Award Prize

Fibra Inc. – a human and health services company – has won this year's MAKO Student Innovation Award competition with their smart underwear.