Celebrity Relations & Brand Advocacy Coordinator

Mandarin Oriental Hotel Group is looking for a Coordinator, Celebrity Relations & Brand Advocacy to join our Brand team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

About the job

The Coordinator, Celebrity Relations & Brand Advocacy will assist in overseeing Mandarin Oriental’s global celebrity relations and brand advocacy strategy, strengthening the brand’s presence across all major platforms through celebrity activations and influencer/KOL activities, administering best-in-class execution at both the corporate and hotel levels. This role will directly support the Manager, Celebrity & Talent Relations, providing functional support across all hotel-level brand advocacy efforts through proper channels and workflows. The Coordinator, Celebrity Relations & Brand Advocacy will support the execution of strategic actions defined by the business, and will additionally oversee the ongoing needs of the Manager. 

As Coordinator, Celebrity Relations & Brand Advocacy, you will be responsible for the following duties:

Celebrity & VIP Relation Coordination 

• Support the planning and execution of celebrity and VIP guest engagement strategies across the global hotel portfolio.  

• Coordinate celebrity stays, hosted experiences, gifting initiatives, and special requests in partnership with corporate and hotel teams. 

• Maintain accurate records of celebrity interactions, preferences, approvals, and partnership opportunities. 

• Assist in identifying talent aligned with Mandarin Oriental's brand positioning and target audiences.  

• Coordinate logistics with talent representatives, agents, managers, and publicists. 

Brand Advocacy Efforts 

• Assist in executing brand advocacy programs that strengthen long-term relationships with influential guests and opinion leaders.  

• Support ambassador and partnership campaigns from concept through execution.  

• Help identify opportunities to engage luxury lifestyle influencers, creators, and cultural opinion leaders.  

• Track campaign deliverables and ensure contractual obligations are fulfilled. 

Performance & Programme Optimisation 

• Monitor and evaluate the effectiveness of celebrity and creator partnerships through social media performance, PR coverage, brand visibility and commercial impact.  

• Develop reporting frameworks that measure programme performance and identify opportunities for continuous improvement.  

• Monitor external activity involving Mandarin Oriental Fans and creators, identifying reputational risks or opportunities and escalating where appropriate.  

• Analyse industry trends, competitor activity and emerging cultural movements to inform future advocacy opportunities.  

Activation Coordination 

• Coordinate timelines, assets, approvals, and communications for celebrity and advocacy campaigns in tandem with the Social Media & Activations team 

• Assist with campaign reporting, including media coverage, social performance, and ROI metrics. 

Administrative Support 

• Maintain talent databases and contact lists.  

• Prepare briefing documents, itineraries, presentations, and post-event reports.  

• Coordinate and track invoices, bookings, and other logistics.  

• Coordinate travel arrangements and event details when required. 

• Support the broader teams (e.g. Social Media & Activations, Media Planning & Strategy, Trade Marketing & Events) as required by the Chief Brand & Marketing Officer and the VP, Marketing with administrative duties and other tasks as required

As Coordinator, Celebrity Relations & Brand Advocacy, we expect from you:

• Previous experience in hospitality, luxury retail, public relations, brand marketing, guest relations, reservations, events, lifestyle, or a related customer-facing environment.
• A genuine passion for luxury hospitality, travel, culture, entertainment, celebrity relations, and social media.
• Strong organisational and project coordination skills, with the ability to manage multiple priorities simultaneously in a fast-paced environment.
• Excellent attention to detail and a commitment to delivering work to the highest standards.
• A proactive, solution-oriented mindset with the confidence to take ownership of tasks and drive them through to completion.
• Strong interpersonal and relationship-building skills, with the ability to engage professionally with internal stakeholders, hotels, agencies, talent representatives, and VIP guests.
• Excellent written and verbal communication skills.
• Strong administrative capabilities, including proficiency in Microsoft Office applications, particularly PowerPoint, Excel, and Outlook.
• Experience coordinating events, campaigns, guest experiences, or partnerships would be advantageous.
• An understanding of influencer marketing, social media platforms, celebrity engagement, and the evolving creator landscape is desirable.
• The ability to maintain absolute discretion and confidentiality when handling sensitive information relating to celebrities, VIPs, and commercial partnerships.
• A flexible and collaborative approach, with a willingness to support projects across multiple marketing disciplines when required.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

We’re Fans. Are you?