Marketing Growth & Content Optimization Manager

Range:

78,400.00 - 117,600.00 CAD

Job Description:

Marketing Growth & Content Optimization Manager

We are ready to take this game to the next level and need someone passionate to develop and execute integrated marketing strategies and campaigns that drive player acquisition, engagement, and revenue growth across the lottery portfolio. The role provides subject matter expertise in media and growth marketing, leveraging consumer insights, performance data, and market trends to optimize marketing effectiveness and identify growth opportunities. The Marketing Manager partners with internal teams, agencies, and external vendors to deliver measurable business results and ensure marketing initiatives align with business and consumer objectives.

YOUR ROLE IN THE GAME

Reporting to the Sr. Manager, Growth & Content Optimization, you will be empowered to:

• Partner with Analytics and Media Agency teams to develop actionable insights that optimize campaign performance, improve media efficiency, drive audience acquisition and retention, and deliver targeted revenue growth against product objectives.
• Develop and execute integrated marketing strategies, campaigns, and promotional initiatives that support lottery products, offers, and customer experiences across paid media, search, social, CRM, digital, experiential, and public relations channels.
• Support Product Leads through all campaign phases, including planning, briefing, concept development, execution, optimization, measurement, and post-campaign analysis.
• Monitor marketing and media KPIs, evaluate campaign and product performance against market trends and benchmarks, and proactively identify opportunities, risks, and optimization strategies to maximize business results.
• Identify and evaluate growth opportunities through media innovation, customer insights, audience strategies, channel expansion, emerging industry trends, and new marketing concepts.
• Support Product Leads in the development of annual revenue targets, strategic plans, and performance forecasts while identifying opportunities to address evolving consumer needs and market trends.

WHAT YOU BRING TO THE GAME

Education & Experience:

• Bachelor's degree or equivalent combination of education and relevant work experience.
• Minimum three (3) years of experience in growth marketing, media strategy, performance marketing, digital marketing, advertising, or related consumer-facing marketing disciplines. 
• Demonstrated experience planning, launching, managing, and optimizing multi-channel media campaigns with accountability for business and performance outcomes. 
• Experience working with media agencies and leveraging campaign performance data to inform strategic decisions and optimizations. 
• Strong understanding of media KPIs, measurement frameworks, attribution methodologies, audience targeting, and marketing analytics. 
• Hands-on experience managing consumer acquisition and engagement initiatives across paid media, search, social, CRM, email, owned assets, and digital marketing channels. 
• Agency, publisher or advertising industry experience is considered a strong asset. 

Relevant Skills:

• Exceptional communication and presentation skills
• Ability to influence stakeholders across multiple levels and functions
• Strong strategic and critical thinking skills
• Demonstrated ability to balance short-term performance objectives with long-term brand and business growth
• Ability to lead projects, manage multiple priorities, and build strong relationships with internal and external partners

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Comprehensive, employer-paid group benefits coverage.
• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements.
• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
• Growth Focus: Become your best self with comprehensive support for your professional development.
• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you, interested applicants please apply online by November 27, 2026.

Please Note: Unless otherwise specified, all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.