M

Mattel

Global toy and family entertainment company.

Regional Brand Manager - Action Figures & Preschool

Full-Time
£47k - £55.9k/yr+ 7.5% target bonus
Mid, Senior
Slough, UK
In PersonFlexible-work model combines purposeful in-person collaboration with flexibility; specific attendance schedule is not stated.
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • At least 3 years of experience in commercial, brand, trade, sales, or business planning.
  • Experience supporting campaign execution and commercial initiatives.
  • Strong execution and delivery capability.
  • Analytical thinking and performance-tracking discipline.
  • Cross-functional collaboration.
  • Proactive problem-solving.
  • Attention to detail and organization.
Responsibilities
  • Execute marketing plans by market in collaboration with external licensors and internal media and public relations teams across toy and franchise areas.
  • Lead day-to-day execution of campaigns and activations across markets or assigned scope.
  • Coordinate campaign rollouts, ensuring alignment with brand and commercial priorities.
  • Maintain high execution standards across all channels and touchpoints.
  • Identify and resolve execution issues in a timely manner.
  • Support annual operating plan and advertising and promotion planning processes, as well as external license forecasts, through data analysis and market inputs.
  • Translate regional direction into market-level plans and execution requirements.
  • Support product selection by market and channel, including coordination of exclusives.
  • Maintain pricing and assortment discipline in line with global frameworks.
  • Contribute to initiatives that support business performance across geographies.
  • Build working relationships with licensors through campaign execution.
  • Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
  • Partner with Sales teams to support execution of plans and initiatives.
  • Act as a key contact for smaller markets or defined areas of responsibility.
  • Support engagement with cross-country retailers as required.
  • Coordinate alignment between Commercial, Sales, and other cross-functional teams.
  • Track key performance indicators including sales performance, sell-through, and promotional effectiveness.
  • Analyze performance data to identify trends, risks, and opportunities.
  • Consolidate insights on competition, retail, and consumer trends.
  • Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
  • Recommend tactical actions to optimize results.

About the company

M

Mattel

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Website

Mattel is a global play and family entertainment company that owns and licenses brands like Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, and Polly Pocket. It creates toys, content, consumer products, digital experiences, and live events around these franchises, sold through major retailers and online shops. It differentiates itself by managing a large, diverse catalog of enduring franchises and by pairing physical toys with media, digital content, and licensed experiences across multiple categories. Its goal is to empower generations to explore the wonder of childhood and reach their full potential by treating play as a key path to the future, delivered through authentic brand storytelling and immersive experiences.

Company Size

10,001+

Company Stage

IPO

Headquarters

El Segundo, California

Founded

1945

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Simplify's Take

What believers are saying

  • Q2 2026 net sales rose 10% to $1.125 billion, despite weaker profits.
  • Roger Lynch starts by November 2, 2026, bringing media-brand monetization experience to Mattel.
  • Bellevue's 2027 indoor waterpark expands recurring experiential revenue across Barbie and Hot Wheels.

What critics are saying

  • Barbie gross billings fell 7% in Q2 2026, proving brand dependence on hits.
  • Mattel cut 65 El Segundo jobs in May 2026 after 89 January layoffs.
  • Authentic talks expose a fragility: if IP values slip, Mattel becomes a shrinking toy catalog.

What makes Mattel unique

  • Mattel owns Barbie, Hot Wheels, Fisher-Price, and UNO, spanning toys and experiences.
  • Hot Wheels hit record strength in Q2 2026, approaching $2 billion annual revenue.
  • Mattel monetizes IP through entertainment, licensing, and immersive attractions like Bellevue's 2027 waterpark.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Mental Health Support
  • Stock Options
  • Company Equity
  • Conference Attendance Budget
  • Professional Development Budget

Company News

How-To Geek
Oct 26th, 2026
4 new Netflix movies to watch this week (October 26-November 1).

4 new Netflix movies to watch this week (October 26-November 1). Published Oct 26, 2026, 6:00 PM EDT T.M. Amrita is a writer and tech enthusiast with experience as a news reporter covering technology, artificial intelligence, and gadgets. A journalist at heart, she found a soft spot for technology reporting during her tenure as a reporter at The Hindu Businessline, where she covered topics like the economy, data, and personal finance. She has published more than 250 news stories, tech guides, and opinion articles. Outside of technology, she is a passionate poet and brings her interest in learning new things to her work as a writer. Amrita is also a student of design and interface development, and likes to take on passion projects in her free time. Netflix's release slate ensures you never run out of something new to explore each week, and October's schedule is no exception. From foreign titles and originals to classic throwbacks, the streaming platform offers plenty, with some exciting movies landing this week. My top pick is a sports comedy starring Woody Harrelson. All four of these releases are coming to Netflix U.S., so there are a few different options to consider when you're updating your watchlist. Here's all you need to know. 4 Barbie in the Nutcracker. Revisiting a childhood favorite. I'll be going on a trip down memory lane because Netflix is serving nostalgia with this family-friendly release. If you grew up watching the animated Barbie movies, Barbie in the Nutcracker (2026) needs little introduction. The original Barbie in the Nutcracker came out in 2001, and Mattel is celebrating its 25th anniversary with this new animated special. It brings the story back with updated animation and the two Barbie characters familiar to new viewers. Barbie "Malibu" Roberts takes on the role of Clara, while Barbie "Brooklyn" Roberts plays the Sugarplum Princess. The adventure sends Barbie through enchanted lands to rescue Ken from the mischievous Rat King, with music and magic accompanying them. Its 45-minute runtime makes it easier to fit into an evening with your family. For anyone who remembers watching the original on DVD, there's also the curiosity of seeing how the story has been reimagined. It's an early option for your holiday watchlist if you're ready to move on to Christmas movies once you're done with your Halloween watchlist. Barbie in the Nutcracker starts streaming globally on Netflix on Nov. 1. 3 Collision Course. Heists have a way of going horribly wrong. With heist movies, there's plenty of chaos to look forward to, especially when things eventually spiral out of control. Collision Course is the heist thriller to keep an eye on this week, and this Spanish film's premise is intriguing enough to draw your attention. The story takes place in Madrid in 2013, against the backdrop of the economic crisis. A group of robbers targets a bank, but a crash during their getaway complicates the escape. As more comes out about the people involved, the robbery becomes tied to lies and betrayals that began long before they get into the bank. Getting away with the loot is difficult enough without the people beside you having things to hide. This is director Daniel Sánchez Arévalo's first thriller, working with co-writer Ramón Campos and production company Bambú Producciones, which also made A Widow's Game. If you enjoy crime stories with several people and arcs to keep track of, Collision Course is worth adding to your list. Collision Course starts streaming globally on Netflix on Oct. 30. 2 Zainab Johnson: Toxically Optimistic. A brighter take on life's absurdities. You may recognize Zainab Johnson from Upload, where she plays Aleesha, but stand-up has been a big part of her career for years. Toxically Optimistic is her second comedy special and her first for Netflix, following Hijabs Off on Prime Video. Her new special includes stories about guns, a Tesla crisis, and trying to find something positive in bad situations. The special grew out of a show she performed at the Edinburgh Fringe, with her personal experiences inspiring a lot of the material. Johnson also wrote, directed, and co-produced it, so she's been involved in more than one aspect of the special. It's also the first stand-up special produced by Barack and Michelle Obama's Higher Ground. If you're open to having the occasional stand-up hour among your weekly picks, especially if you like a short and crisp watch, it's worth a shot. Zainab Johnson: Toxically Optimistic starts streaming globally on Netflix from Oct. 27. 1 Champions. Life is more than a game. Basketball has become a bit of a recurring theme in Woody Harrelson's movies. After White Men Can't Jump and Semi-Pro, Champions puts him back on the court, this time as a coach. Bobby Farrelly directs this comedy, which is my top pick among the week's new movies. Harrelson plays Marcus, a minor-league basketball coach whose poor decisions leave him without a job and in trouble with the law. After an arrest for drunk driving, he's ordered to complete community service by coaching a team of players with intellectual disabilities. He accepts the assignment reluctantly, still more concerned with getting his own career back on track. Working with the team takes some adjustment, particularly when his usual approach to coaching doesn't get him very far with this team. Kaitlin Olson plays Alex, the sister of one of his players, whose relationship with Marcus also becomes an important part of the story. There's a typical sports comedy setup here, with the team working toward a place in the Special Olympics, but you also spend time getting to know the players outside the court. Champions starts streaming on Netflix U.S. on Oct. 28. * Release Date - March 10, 2023 If something catches your eye before it arrives, open its Netflix page and look for the "Remind Me" notification button. Once the title becomes available, it will appear on "My List," and you can also receive a notification or email so you don't miss out on anything. * Subscription with ads - Yes, $8/month * Simultaneous streams - Two or four Stream licensed and original programming with a monthly Netflix subscription.

Retail Systems
Oct 22nd, 2026
Mattel appoints executive of major shareholder to board.

Mattel appoints executive of major shareholder to board. By Isaac Hanson 22/10/2026 Toy manufacturer Mattel has entered into a cooperation agreement with its largest shareholder, EdgePoint Investment, and added one of its partners to its board after investor pressure to explore a sale. It appointed Lee Matherson, an EdgePoint partner, to its board, effective immediately. EdgePoint currently owns around 18 per cent of Mattel. Roger Lynch, chairman and chief executive of Mattel, said: "We welcome Lee to Mattel's Board. Beyond his deep investor and public markets experience, his perspective as a Partner of Mattel's longstanding and largest shareholder adds a new dimension to our board as we advance our brand-centric strategy and capitalize on the potential of our business." The appointment follows reported investor dissatisfaction with the company. Earlier this month, the Wall Street Journal reported that Ariel Investments, which holds a 5.4 per cent stake in the company, had urged Mattel to explore a sale. The firm said that Mattel's shares remained significantly undervalued, adding that its progress in performance and profitability had stalled, according to a letter seen by the paper. In the document, co-chief executive of Ariel John Rogers said: "By our estimates, a strategic buyer would pay a significant premium to your current share price," with the firm adding that other toy companies were likely to find Mattel an appealing proposition, as were entertainment and private equity firms. The company is also undergoing a wider management change. Its eight-year chief executive, Ynon Kreiz, stepped down last month to become co-chief executive of Skydance Corporation alongside David Ellison. It also replaced its chief financial officer on 20 October, appointing Peter Griffith to replace Paul Ruh, who will serve in an advisory role through to the end of the year.

NexusAlert
Oct 22nd, 2026
Mattel's CEO left. Its biggest shareholder took a board seat.

Mattel's CEO left. Its biggest shareholder took a board seat. EdgePoint disclosed a 17.68% stake in Mattel and a Cooperation Agreement that put partner Lee Matheson on the board. The week around it tells the story. A CEO left. Three weeks later, the biggest shareholder had a board seat. On October 21, 2026, Mattel agreed to put EdgePoint Investment Group partner Lee Matheson on its board, and EdgePoint's SC 13D shows it holds 50,515,811 shares, or 17.68% of the company. $MAT makes Barbie and Hot Wheels, so the headline writes itself: a big investor just got inside the toy giant's boardroom. The obvious read is "activist takes on Mattel." The filing says something more interesting. What the filing actually says. Mattel and EdgePoint signed a Cooperation Agreement on October 21. The board grew by one seat, Matheson joined immediately, and Mattel promised to nominate him at the 2027 annual meeting for a term running to 2028. If Matheson ever leaves, EdgePoint gets certain rights to name a replacement. If EdgePoint's stake falls below 10%, the nomination obligations end and Matheson has to offer his resignation. EdgePoint, for its part, agreed to a standstill, voting commitments, and mutual non-disparagement. Mattel will reimburse up to $500,000 of EdgePoint's documented expenses. The 13D says the shares were bought in open-market purchases for about $829.7 million, which works out to roughly $16.42 a share on average, against a stock price of $16.95 on the day the alert posted. Is this a hostile campaign? Read item 4. Here is the nuance. Item 4 of the 13D says that after Ynon Kreiz left as Mattel's chairman and CEO, Mattel itself invited EdgePoint to propose a board nominee. Kreiz's exit was announced September 30: he is heading to a co-CEO role at the combined Paramount-Warner Bros company, and Condé Nast CEO Roger Lynch, a Mattel director since 2018, was named to replace him. So the sequence is not "investor storms the gates." It is "CEO leaves, company asks its largest holder to help pick a director." A Cooperation Agreement is the quiet alternative to a proxy fight. The filing still reserves EdgePoint's right to engage with management on strategy and governance, buy or sell shares, or use hedges, so it is not a blank check. But the starting posture is an invitation, not a siege. The week around the 13D. The 13D is the headline. The cluster around it is the story. NexusAlert's Company Dossier lined up five signals for Mattel between October 15 and October 22: On October 18, director Adriana Cisneros resigned, and the 8-K says it was not over any disagreement with the company. On October 19, Mattel announced Peter Griffith, Amgen's former CFO, as its new CFO and a director, effective October 20, with a $1.3 million base salary, a $3.3 million performance stock award, and a $1.4 million cash signing bonus. Paul Ruh, the outgoing CFO, moves to an Executive Advisor role through December 31. Then came the Cooperation Agreement and EdgePoint's own Form 3 as a 10% owner. Any one of those would be a routine alert. Together they describe a company rebuilding its top table in three weeks: new chair and CEO coming in, new CFO, one director out, two directors in. The bigger pattern. The Dossier's Company scores say the business underneath is not in distress. Mattel's overall score is 19.1 out of 30, above average, with three of five pillars rated. Earnings Quality is 6.8 out of 10 (top 32% of companies scored), Financial Strength is 6.3 (top 37%), and Governance is 6.0, around the middle. Insider Conviction and Institutional Flow are not rated yet because there is too little discretionary insider activity and 13F coverage is still building. That matters because Mattel has been under pressure. CFO Dive reported that Southeastern Asset Management, which holds about 4%, wrote an open letter in May urging the company to explore strategic alternatives, and that the Wall Street Journal reported on October 1 that Authentic Brands Group made a takeover approach valuing Mattel around $20 a share. Those are press reports, not items from the filings Nexus Alert, Inc. reviewed, so treat them as context rather than fact. A board seat can be a siege or an invitation. The filing tells you which. What to watch. Three things. First, whether Matheson is nominated as promised at the 2027 annual meeting. Second, any 13D amendment or Form 4 from EdgePoint, because the 10% line is written into the agreement and a stake that drifts toward it changes the deal. Third, how the incoming CEO and the new CFO reshape the plan. The lesson reaches well beyond toys. When a big holder gets a board seat, the headline tells you what happened. Item 4 of the filing tells you why, and the why decides whether the story is bullish, bearish, or neither. Read the whole filing, not the headline. NexusAlert flagged the 13D High severity the day it posted, and the Dossier connected it to the CFO change, the director exit, and the second 8-K in one view. Sources. Prefer to own it outright? NexusAlert lifetime access is available for a one-time payment of $299 - no subscription, no recurring charges, all future Pro features included. Learn more

MarketScreener
Oct 21st, 2026
Mattel enters pact with top shareholder EdgePoint Investment.

Mattel enters pact with top shareholder EdgePoint Investment. Published on 10/21/2026 at 04:45 pm EDT or by email Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Companyâ€(TM) s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels. Mean consensus OUTPERFORM Number of Analysts Last Close Price Average target price Spread / Average Target

Cosmic Book News
Oct 19th, 2026
Mattel now developing Rock 'Em Sock 'Em, Pixel Chix, and Mindflex.

Mattel now developing Rock 'Em Sock 'Em, Pixel Chix, and Mindflex. Mattel is developing projects for three more toy brands: Rock 'Em Sock 'Em, Pixel Chix, and Mindflex, according to scooper Daniel Richtman. "Mattel is developing projects for Rock 'Em Sock 'Em, Pixel Chix, and Mindflex," Richtman posted to his Patreon on Monday. It's his second Mattel drop in a week, following word that the toymaker is reviving Wheeled Warriors and Leon Neon. Richtman's post doesn't break down which are movies and which are shows. Vin Diesel is already on Rock 'Em Sock 'Em. Rock 'Em Sock 'Em Robots is the headliner of the three, and it already has a movie in motion. Vin Diesel signed on to star in a live-action Rock 'Em Sock 'Em movie back in 2021, set up with Universal and producing through his One Race Films. The story follows a father and son who bond with an advanced war machine. Last December, Diesel took over writing the script himself, with Mattel promising to bring Red Rocker and Blue Bomber to life. The tabletop boxing game dates back to 1964 and is still on shelves today. Pixel Chix lived in A plastic house. Pixel Chix launched in 2005: little LCD girls living inside handheld plastic houses and cars that girls carried around and clipped together. "A fun hand held interactive game populated by young female characters. This game comes with an assortment of interactive accessories from keychain cars, charms and even pets!" reads Mattel's brand page. Think Tamagotchi, but she has a house, a car, and an attitude. Mindflex moved A ball with your brain. Mindflex is the strangest pick of the three. "Have you ever dreamed of moving an object with the power of your mind?" reads Mattel's product page. The 2009 game came with a headset that read your brainwave activity. Concentrate and a foam ball rises on a stream of air, then you steer it through an obstacle course. Mattel's own site lists it as discontinued in 2011. The new wave comes right as Matchbox got pounded by critics on Apple TV, and it makes five Mattel toy brands Richtman has put on the development list in a single week. The three-pack adds to a Richtman hot streak. Recently, he revealed the,, the, the,,,, and the. Will Harrigan writes about comics, movies, and pop culture for Cosmic Book News. He is a comic book and film enthusiast, with a particular interest in cosmic comics.