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Alo Yoga

Direct-to-consumer yoga apparel and accessories

Director of Merchandising - Accessories

Business OperationsUpdated on Nov 10
Full-timeBeverly Hills, CA, USAIn-person

About the Job

Requirements

  • A bachelor's degree in Business, Merchandising, Marketing, or a related field is required.
  • At least 12 years of progressive merchandising experience, including leadership roles, is required.
  • Strong presentation skills are required.
  • A strong business acumen and a proven track record of driving revenue and profitability are required.
  • Expertise in assortment planning, product strategy, and consumer insights is required.
  • Strong analytical skills and the ability to interpret data and trends into actionable strategies are required.
  • Strong leadership and team management capabilities are required.
  • Excellent communication and cross-functional collaboration skills are required.
  • A strategic and entrepreneurial mindset is required.
  • A strong sense of product, brand, and customer is required.
  • Data-driven decision-making and creative problem-solving skills are required.
  • The ability to thrive in a fast-paced, dynamic environment is required.

Responsibilities

  • Develop and execute the merchandising line plan, seasonal strategies, and product assortments to support business goals.
  • Lead assortment planning, pricing strategy, and product selection to maximize sales and margin.
  • Analyze sales, customer insights, and market data to inform product decisions and identify future opportunities.
  • Drive go-to-market strategies, including line reviews, product presentations, and seasonal launch planning.
  • Oversee product lifecycle management.
  • Collaborate with Buying during weekly business reviews.
  • Monitor the competitive landscape and industry trends to identify growth opportunities.
  • Lead, mentor, and develop a high-performing merchandising team.
  • Partner with Marketing to ensure product storytelling and presentation align with merchandising strategies.
  • Ensure visual merchandising standards and digital merchandising strategies maximize customer engagement and conversion.
  • Deliver quarterly presentations to leadership and quarterly all-hands product presentations.

Desired Qualifications

  • Experience in retail, fashion, consumer goods, or e-commerce is strongly preferred.

About the Company

Alo Yoga

Direct-to-consumer yoga apparel and accessories

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2007

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