Consumer Engagement Manager

Job Description

Job Responsibilities

Responsibilities: 

• Identify local EV market trends and growth opportunities & risks 
• Demonstrate strong leadership and motivate/coach the team to improve their productivity. 
• Work with regional sales managers to develop marketing strategies and plans which meet business targets to support sales and to serve the brand. 
• Develop and manage the implementation of a comprehensive online & offline campaign calendar with centralized tracking of all regional marketing campaigns including test drive, lead generation, and external corporate activities (e.g. auto shows and product launches) 
• Effectively deliver results of marketing objectives within good budget managing and planning.  
• Oversee branding, external consumer facing content and promotional assets. 
• Develop in-store programs and campaigns to engage existing leads and create new leads. 
• Identify, plan, and execute partner and co-marketing programs. 
• Work as the liaison between the field sales team, communications, and retail development team to ensure consistency and effectiveness of all marketing programs and identify new needs within the retail environment. 
• Ensure compliance with global brand strategy and corporate identity for Tesla. 
• Work with communications and content team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral) 
• Manage outside agencies and vendors on an as needed basis. 
• Evaluate and track the success of programs and campaigns. 

Job Requirements

Requirements: 

• 7+ years' related experience with a proven track record developing and driving marketing and consumer engagement campaign initiatives for a lifestyle product 
• Profound understanding of EV market, prefer mixed industries background, good combination of Internet and Auto industry; Deep understanding of local market 
• Resourceful, good at leveraging resource to meet business objective with minimum cost; 
• Strong leadership skills, Team player and builder – leads by example ; 
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media; 
• Proven track record creating, managing, marketing campaigns focused on ROI; 
• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes; 
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently; 
• Proficient in MS Office; 
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment 
• Positive “can do” attitude, passionate and able to show commitment and to inspire others; 
• Large company discipline...small company entrepreneurial attitude  
• Excellent in the English language