Parts Associate
About the job
- Previous customer service, retail, cashiering, automotive, powersports, or parts experience is preferred.
- Strong attention to detail and organizational skills are required.
- Ability to multitask effectively in a fast-paced environment is required.
- Strong verbal and written communication skills are required.
- Basic computer and point-of-sale system proficiency is required.
- Ability to learn dealership systems, parts catalogs, inventory procedures, and product information is required.
- Dependability, punctuality, and ability to work effectively as part of a team are required.
- Ability to regularly lift and move parts and merchandise weighing up to 40 pounds is required.
- Ability to stand, walk, bend, reach, and perform physical activities associated with stocking and organizing inventory is required.
- Availability to work weekends, extended hours, and dealership event hours based on business needs is required.
- Ability to work in a fast-paced retail and dealership environment is required.
- Provide customer service to retail customers, technicians, and dealership personnel.
- Greet customers and assist with parts, accessories, merchandise, and product-related inquiries.
- Look up parts using dealership parts catalogs, electronic systems, and other available resources.
- Process and track customer parts orders, including checking availability, pricing, and order status.
- Accurately process sales, returns, exchanges, and other customer transactions.
- Operate the dealership point-of-sale and cashiering system and accurately handle cash and credit-card transactions.
- Answer incoming telephone calls and assist customers or direct calls to the appropriate department.
- Receive, verify, organize, stock, and maintain incoming parts and merchandise.
- Assist with inventory control, cycle counts, inventory adjustments, and maintaining accurate inventory records.
- Maintain an organized, clean, and professional parts counter and customer-facing area.
- Ensure accuracy when handling part numbers, quantities, pricing, customer orders, and transactions.
- Communicate with customers, technicians, sales personnel, management, and other dealership departments.
- Maintain knowledge of Harley-Davidson parts, accessories, merchandise, and dealership procedures.
- Multitask and prioritize responsibilities while maintaining accuracy and customer service standards.
- Assist with dealership and special events, and work extended business hours as required.
- Perform other duties and responsibilities as assigned by Parts Department management.
- Maintain a professional, friendly, and approachable demeanor and a customer-first attitude in every interaction.
- Listen to customer needs and provide accurate information and solutions.
- Create a positive and efficient experience from initial contact through completion of the transaction.
- Maintain professionalism and composure during periods of high customer volume.
- Protect the accuracy and integrity of customer orders and transactions.
- Harley-Davidson or powersports parts knowledge is a plus.
About the company
Sonic Automotive is a large diversified automotive retail and service company operating across the United States, selling vehicles, offering automotive services, parts, and powersports products while pursuing growth through technology, talent, and new programs to improve the customer experience. It supports the full customer journey from vehicle discovery and purchase to ongoing maintenance, using technology platforms and trained staff to streamline buying, service scheduling, financing, and parts operations, making visits simple and satisfying. It combines scale with a broad mix of brands, a wide store network, and ongoing technology-driven improvements focused on guest experiences to offer more options and consistent service across locations. Its goal is to become the most valuable diversified automotive retail and service brand in America, delivering ownership dreams and happiness to guests and teammates.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Charlotte, North Carolina
Founded
1997
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Simplify's Take
What believers are saying
- Q2 2026 revenue reached $3.9 billion, while gross profit hit a record $616.2 million.
- EchoPark retail units rose 17% in Q2 2026, supporting scale across used cars.
- Powersports revenue jumped 53% in Q2 2026 after April Harley-Davidson acquisitions.
What critics are saying
- Adjusted Q2 2026 net income fell 23%, exposing weak underlying profitability.
- EchoPark segment income dropped 38% in Q2 2026 despite higher unit sales.
- Persisting affordability pressure turns Sonic's acquisition spree into a capital-destructive growth trap by 2027.
What makes Sonic unique
- Sonic operates six Porsche dealerships after Aug. 27, 2026, concentrating on scarce luxury franchises.
- Its 145-location network spans automotive, EchoPark, and powersports, broadening customer lifetime revenue.
- Lake Nona Cadillac and Walnut Creek show Sonic targets affluent markets with service-heavy assets.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Company Match
- Paid Vacation
- Professional Development Budget