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Anthropic

Builds Claude AI models with a focus on safety

Solutions Marketing Manager - Emerging Industries

Product MarketingUpdated on Nov 7
Full-time$320k /yr

About the Job

Requirements

  • Direct experience marketing software products across multiple industries or customer segments, identifying what is distinct in each and what can scale across them.
  • Familiarity with developing solutions for technical and business buyers, working closely with enterprise architecture teams or transformation offices.
  • A track record of building solutions that significantly expand deal sizes and accelerate sales cycles.
  • Ability to rapidly absorb context on new industries, buyer dynamics, and regulatory considerations, and speak credibly with customers and partners.
  • Ability to set industry strategy with senior leaders and execute hands-on.
  • Strong written and verbal communication skills, including translating complex AI capabilities into clear narratives for technical and business audiences.
  • Ability to work in a 0-to-1 environment, shift priorities quickly, and build processes where none exist.
  • Ability to collaborate across product, sales, partnerships, communications, and marketing teams.
  • Passion for AI's potential to transform industries, with a focus on responsible and safe deployment.
  • Bachelor's degree or an equivalent combination of education, training, and/or experience.
  • A field relevant to the role, as demonstrated through coursework, training, or professional experience.

Responsibilities

  • Develop and execute solutions marketing strategy across priority industries and customer segments.
  • Craft differentiated positioning and messaging for industries and sub-sectors across solutions pages, campaign materials, and content.
  • Lead go-to-market for industry product and solution launches, including sector-specific product offerings and relevant MCP integrations and skills.
  • Partner with field marketing and sales leaders to build industry points of view, use cases, and programs around major launches and flagship industry events.
  • Build persona-based solutions for specific users across industries, including finance, legal, customer support, and operations teams.
  • Adapt industry and persona narratives for customer segments including Enterprise, Commercial, SMB, and Startups.
  • Partner with the alliances team on joint go-to-market with industry partners, including shared positioning, launch coordination, and integrated campaign moments.
  • Work with communications, social, and content teams on executive thought leadership, customer stories, and speaking opportunities relevant to each industry.
  • Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for priority industry accounts.
  • Report on which channels and campaigns are driving results and identify opportunities for iteration.

Desired Qualifications

  • Eight or more years of B2B product marketing or solutions marketing experience inside software companies.
  • Demonstrated success creating vertical-specific solutions for operationally intensive or regulated industries.
  • Certifications or deep knowledge in cloud platforms and enterprise architecture; experience with usage-based or consumption pricing models is strongly preferred.
  • Experience marketing AI/ML products or emerging technology to enterprise buyers.
  • A track record of building marketing programs from scratch at a growth-stage company.

About the Company

Anthropic

Builds Claude AI models with a focus on safety

Anthropic builds the Claude family of AI models and sells them to businesses, software developers, and consumers, with research on making AI safe and understandable at the center of its work. In 2024 it introduced the Model Context Protocol, an open standard for connecting AI assistants to outside apps and data that OpenAI and Google adopted the next year. People use the Claude app to write and analyze files, programmers hand coding tasks to Claude Code, and companies build Claude into their own products through its API. Anthropic earns money from subscriptions, business plans, and usage-based API fees. Siblings Dario and Daniela Amodei founded Anthropic in 2021 with other former OpenAI employees, and it is based in San Francisco.

Company size
5,001-10,000
Company stage
N/A
Total funding
$243.8B
Headquarters
San Francisco, CA
Founded
2021

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