Apple designs and sells consumer electronics, from iPhone smartphones and Mac computers to tablets and wearable devices. Its operating systems manage apps and built-in functions for communication and work, while iCloud stores files and synchronizes data across devices. Customers buy additional digital services through subscriptions such as Apple Music and Apple TV, and developers distribute software through the App Store. Apple earns money from hardware sales, subscriptions and digital transactions, selling directly to customers and through retailers and mobile carriers around the world. It was founded in 1976 and has its headquarters in Cupertino, California.
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
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Health Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Performance Bonus
Relocation Assistance
Employee Stock Purchase Plan
Apple will open pre-orders for its first foldable phone, the iPhone Duo, on October 16 at 8:00 EDT. The book-style device starts at $1,999 and launches officially on October 23. Buyers can use Apple's "Get Ready" process from October 12 to choose a configuration and arrange payment and trade-in details. Reports of production issues point to limited early supply. The Duo has a 5.4-inch cover screen and a 7.6-inch folding display. Apple's stock hit a record $347.93 on October 13, up about 27% this year. Apple reported fiscal third-quarter revenue of $109.4 billion, up 16.4% year-on-year. It reports fourth-quarter results on November 2.
A chip selloff is accelerating as pressure spreads from Asia to the US, according to Bloomberg's Ed Ludlow. Apple has released a new line of smart home devices, led by its HomeView Hub. The hub is the centrepiece of Apple's push to challenge Amazon and Google in that space. Meta has also released a new AI model, which it says has "frontier capabilities." The company is vying to take on OpenAI and Anthropic.
Apple has unveiled the Apple Home Collection, a smart home range that includes a smart deadbolt lock, video doorbell, thermostat, temperature sensor, and security cameras. The products go on sale in December. The devices work with HomeView, Apple's new smart home hub. Apple built them with LG Electronics and Schneider Electric, a shift for a company that has long made its own smart home accessories. The $349.95 lock supports ultra-wideband, which detects proximity more precisely than Bluetooth and could unlock the door as an authorised user approaches. The wired video doorbell costs $249.95 and sends alerts to Apple devices. A floodlight camera, priced at $399.95, combines exterior lighting with video monitoring. The range could help Apple compete with Amazon Ring and Google Nest.
Apple has announced the HomeView, its first smart display, at an event in New York City on Tuesday. The 7-inch device costs $299 and goes on sale November 13, with preorders open now. It comes in two versions, a speaker base and a wall-mounted display, both at the same price. The launch is part of Apple's effort to revive its lagging smart home ecosystem. The square screen resembles a large Apple Watch, with swipeable, customisable "faces" that show a clock, photos, weather, or Snoopy animations. Swiping up opens a home screen with apps and widgets, running on new HomeView software rather than iOS. There is no App Store, only a curated app selection, including FaceTime, Messages, Safari, and Spotify. Setup requires an iPhone 15 Pro or newer.
Apple will hold a "Welcome Home" event at 9:00 ET, where it is expected to unveil smart-home devices. According to Bloomberg's Mark Gurman, the company will detail HomeView, a hub for controlling Apple devices in the home. The push targets a market where Apple has trailed Amazon and Google. It also responds to new AI hardware from rivals, including Meta's Charm device and VR glasses, and OpenAI's plans for a device with iPhone designer Jony Ive. Such products could end tech companies' reliance on the iPhone for distribution. Apple's stock is up more than 25% this year, ahead of Alphabet, Amazon, Meta, and Microsoft. Over the past month, Meta is up more than 11%, while Apple is up just over 2%.