Senior Customer Success Manager

commercetools appoints Katy Hiller as CMO. October 6, 2026 commercetools has appointed Katy Hiller as Chief Marketing Officer (CMO). commercetools says the appointment strengthens the executive leadership team as the digital commerce AI company enters its next phase of global growth. Hiller brings more than 20 years of B2B technology marketing experience in growth, go-to-market strategy and building high-performing teams. She joins commercetools from Unily, where, as CMO, she positioned the company as a leader in AI-powered employee experience. The company expanded into new markets, secured leading analyst recognition and drove commercial growth. Before that, she spent seven years at software supply chain company Sonatype. Rising through marketing leadership roles to become CMO. Hiller helped the company achieve triple-digit revenue growth during her tenure. At commercetools, Hiller will lead the company's global marketing strategy, with responsibility for brand, communications, product and field marketing, and demand generation. Her appointment comes as AI reshapes how consumers discover and buy products and how enterprises operate their commerce businesses. commercetools helps enterprises navigate that shift by modernising existing commerce operations while preparing for increasingly agentic and autonomous buying journeys. AI is a fundamental change. "Commerce is entering a period of fundamental change as AI reshapes how consumers shop and how businesses operate," said Doug McNary, Chief Executive Officer at commercetools. "Katy understands how to turn major shifts in technology into clear market positioning and sustainable growth. She has a proven track record of building high-performing global teams and connecting marketing directly to commercial results. That combination will be critical as we take commercetools into its next phase of growth." In 2026, commercetools introduced its vision for autonomous commerce. It creates a business environment where AI systems can make and execute commerce decisions in real time within business-defined rules and boundaries. The company also unveiled Sphere as its enterprise platform for autonomous commerce. The company has since expanded the ways enterprises can participate in AI-powered commerce through AI Hub and AgenticLift. While giving businesses the flexibility to modernize their commerce infrastructure at their own pace. Katy Hiller, Chief Marketing Officer at commercetools said, "What attracted me to the company is the combination commercetools has spent more than a decade challenging how enterprise commerce is built. AI is creating another defining moment for the industry," of a strong technology foundation, ambitious customers. In addition to a clear point of view on where commerce is going next. My focus will be on turning that into an even stronger global brand and growth engine. Ensuring commercetools leads in this next era of commerce." Enterprise Times: What this means for businesses. Katy Hiller's appointment signals that commercetools is sharpening its focus on global growth as AI transforms digital commerce. For businesses, her experience in go-to-market strategy, brand building and demand generation could result in clearer guidance and stronger market positioning. In addition to more accessible solutions for modernising commerce operations. It also suggests that commercetools intends to help enterprises adopt autonomous and agent-led commerce at a manageable pace. This should give businesses greater flexibility to improve customer experiences, operate more efficiently and respond to new buying behaviours.

CHRIST chooses fulfillmenttools and commercetools for a future-proof commerce architecture. Cologne. Cologne (ots) - CHRIST Juweliere und Uhrmacher, one of Europe's most renowned jewelry retailers, is partnering with fulfillmenttools to transform the way it manages and orchestrates orders across its retail network. CHRIST is implementing the Agentic Order Management System (OMS) - as part of a broader transformation in which the retailer is building a modular, future-proof commerce architecture powered by commercetools Sphere, the autonomous commerce platform. The new system landscape spans stores and digital channels across Germany, Austria and the Netherlands. Breaking free from monolithic constraints For internationally operating retailers, the ability to respond flexibly and quickly to customer demand is a key success factor. This is especially true in the jewellery trade, which is shaped by specific requirements: high-value products, complex inventory structures, and customers who expect a first-class, seamless shopping experience at every touchpoint. CHRIST has built a strong operational foundation over many years. But as the retail landscape has changed, so have the requirements. A monolithic system architecture alone no longer offers the flexibility needed to ensure a seamless omnichannel experience. In particular, managing orders across channels and countries - spanning stores and online shops - now calls for a modular, scalable approach. Thanks to fulfillmenttools' Advanced Order Routing, CHRIST can provide reliable availability and delivery information across all channels in real time. Whether online or in store, customers receive accurate and consistent information at all times. The result: greater operational flexibility and a noticeably improved shopping experience across every touchpoint. "Order management is the heart and brain of any omnichannel architecture - ultimately, it is the decisive factor for differentiation and customer experience. In fulfillmenttools, we have found the right partner to make that a reality. This is an important milestone on our path toward a more agile and future-proof commerce landscape - one that gives us the modularity we need to evolve quickly and meet our customers' expectations as a premium jewellery retailer," - Michael Berghoff, Chief Digital Officer at CHRIST A modular path into the future Rather than replacing its core systems entirely, CHRIST opted for a targeted, architecture-driven approach. By gradually decoupling central components and implementing commercetools Sphere as the API-native commerce platform alongside a headless-enabled ERP system, the company creates the technical foundation to integrate best-of-breed solutions exactly where they add the most value. KPS, a long-term partner of CHRIST, plays a central role here, contributing deep retail expertise and guiding the architectural decisions that make the transformation sustainable and scalable. fulfillmenttools serves as the central instance for orchestrating order management, ensuring that every order - regardless of its origin - is intelligently steered and efficiently fulfilled across CHRIST's European network. "With our Agentic OMS, we help CHRIST unlock the full potential of its omnichannel strategy: through greater agility, smarter fulfillment decisions, and the flexibility to scale across markets. Together, we are building the foundation for a future-ready commerce architecture that supports CHRIST's continued growth," - Linda Kuhr, Managing Director at fulfillmenttools About CHRIST The market-leading jewellery company CHRIST is the first address for high-quality jewellery and watchmaking. Since 1863, CHRIST has offered rich jeweller's expertise and the highest quality, reflected in the CHRIST fine-jewellery collections across diamond, gold and silver. As a trusted partner, CHRIST also offers a fascinating variety of wedding rings, bridal jewellery and timeless symbols of love. Its watch segment comprises renowned names and international brands. CHRIST stands for exclusive service and excellent advisory expertise and currently employs more than 2,000 people. About fulfillmenttools fulfillmenttools offers an agentic order management system that unites fulfillment processes with AI-driven decision-making. The platform replaces rigid rules with embedded AI agents that automate decisions across the entire order lifecycle - from routing and delivery promises to exception handling. This enables retailers and brands worldwide to improve the order experience for their customers, increase efficiency, and thereby grow revenue and profitability. Its MACH-certified, API-first architecture brings inventory, orders and fulfillment together in a central decision layer. The result: a smarter, faster and more resilient fulfillment system that continuously evolves. Contact. Create your account for free to access the MediaConnect communicators contacts

commercetools has launched modular commerce offerings allowing enterprises to modernise without full platform replacement. Core Commerce and Product Catalog are now available as standalone modules, reducing implementation risk and accelerating time-to-value. Core Commerce delivers enterprise-grade cart and order management, checkout, customer management, and B2B-native capabilities designed to handle Black Friday-scale peaks. Product Catalog provides enterprise-scale product modelling, pricing, inventory, and catalogue management supporting millions of SKUs. The modules integrate with existing technology investments, allowing organisations to modernise the transactional layer and product catalogue whilst maintaining their current commerce stack. Built on commercetools' API-native platform Sphere, both modules are designed to support AI-powered and autonomous commerce adoption. Chief executive Doug McNary said the modular approach lets enterprises modernise at their own pace whilst building a foundation for AI-powered commerce. More than 600 global brands use commercetools, processing over €120 billion in annualised GMV.