F

Fay

Connects clients to affordable, insurance-covered nutritionists

Business Operations

Full-Time
$120k - $185k
Mid, Senior
MBA
San Francisco, CA, USA+1 moreMore locations: New York, NY, USA
Remote
Business & StrategyBusiness Operations

About the job

Requirements
  • At least 4 years of experience in business operations, strategy, chief of staff, or similar roles in a high-growth startup, technology company, or consulting.
  • Strong analytical skills and experience working directly with data, dashboards, and reporting; SQL experience or willingness to learn SQL.
  • Proven ability to own metrics and operating cadence in a fast-paced environment.
  • Strong prioritization and judgment in ambiguous, high-change environments.
  • Ability to shift focus between payer, provider, and member workstreams as business needs change.
  • Experience working across multiple functions and managing cross-functional execution without direct authority.
  • Ability to write clear, structured memos and presentations for senior audiences.
  • High organization, attention to detail, and proactivity in identifying problems.
Responsibilities
  • Partner with team leads across payer, provider, and member functions to generate insights on cohorts, trends, and opportunities to reduce churn and improve retention.
  • Conduct market and competitive analysis to inform positioning across clinical quality, provider economics, payer relationships, and member experience.
  • Lead deep-dive analyses on strategic and operational questions and translate findings into clear recommendations and priorities.
  • Own analysis of supply and demand dynamics across the payer, provider, and member marketplace and help shift the business toward a more predictive model.
  • Support Provider Growth in identifying where to focus onboarding efforts, including geographies and provider profiles.
  • Evaluate new initiatives and clarify what is driving impact across any side of the marketplace.
  • Build and maintain the operating cadence across Member Experience, Provider Growth and Operations, Clinical Operations, and Payer Operations.
  • Own weekly metrics reviews, OKR tracking, and monthly reporting, including dashboards and performance analytics.
  • Surface risks, identify gaps, and drive accountability across cross-functional initiatives.
  • Partner with Product, Payer Operations, and other internal teams to operationalize new features and ensure real-world needs shape product decisions.
  • Connect teams by surfacing insights, resolving misalignment, and helping navigate ambiguity.
  • Own early-stage processes, programs, or capabilities without clear ownership as they emerge across the marketplace.
  • Build, test, and scale new initiatives, then transition them to long-term owners.
  • Support hiring and org-building as the team scales.
  • Take ownership of ambiguous, high-priority problems.
Desired Qualifications
  • Background in healthcare, marketplace, or operations-heavy environments.
  • An MBA.

About the company

Fay Nutrition connects clients with qualified dietitians and nutritionists who accept insurance, making professional nutrition counseling affordable and widely accessible. It partners with insurance companies so sessions can be covered or offered at very low out-of-pocket costs, often around $10 or nothing, instead of the typical $300 per session. The service works through a hybrid model, offering both virtual consultations and in-person visits to accommodate client preferences. It also helps dietitians start or grow private practices by guiding them through insurance credentialing to expand their client base and revenue. Fay’s goal is to democratize access to nutrition care by reducing cost barriers while supporting nutrition professionals in building sustainable practices.

Company Size

1-10

Company Stage

Series B

Total Funding

$75M

Headquarters

San Francisco, California

Founded

2022

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Simplify's Take

What believers are saying

  • Fay raised $50M in February 2026 at a $500M valuation.
  • Fay is hiring in September 2026, with credentialing and revenue-ops roles posted.
  • Fay expanded employer reach in 2026, serving Amazon, Microsoft, Pepsi, Google, and Accenture.

What critics are saying

  • BBB logged 197 complaints in three years, including pricing and no-show disputes.
  • Fay’s revenue depends on insurer and employer reimbursement; payer policy changes crush utilization quickly.
  • Nourish, Berry Street, and Season are building similar insurance-covered dietitian marketplaces; Fay gets commoditized.

What makes Fay unique

  • Fay’s 2026 network spans 2,500+ dietitians across all 50 states.
  • Fay accepts 700+ insurance plans, including UnitedHealthcare, Aetna, Cigna, Humana, and Medicare.
  • Fay combines employer benefits, payor billing, and virtual-or-in-person dietitian matching into one workflow.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance

Company News

Fay
Sep 16th, 2026
Fay Emerges with $25M in Funding

Fay connects people with Registered Dietitian Nutritionists who deliver personalized nutrition counseling to change the way we think and feel about food – and gets all of the care covered by insurance.

Intelligence360 News
Feb 21st, 2025
Fay Secures $50M to Transform Nutrition

Fay announced a $50M Series B funding round led by Goldman Sachs, valuing the company at $500M. Existing investors General Catalyst and Forerunner also participated. This brings Fay's total funding to $75M. Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. The investment will accelerate growth and enhance offerings. Fay partners with major payors and employers to provide accessible nutrition care.

Business Wire
Feb 6th, 2025
Fay Raises $50M Series B at a $500M Valuation to Revolutionize How We Think and Feel About Food

Fay, a leader in digital nutritional therapy, announced yesterday a $50 million Series B funding round led by Goldman Sachs at a $500 million valuatio

Business Insider
Feb 5th, 2025
Fay raises $50M in Series B funding

Nutrition startup Fay raised $50 million in Series B funding at a $500 million valuation, led by Goldman Growth Equity. Existing investors General Catalyst and Forerunner also participated. Fay connects patients with registered dietitians covered by insurance and has grown significantly since its 2024 launch. The funds will enhance data reporting on patient outcomes and cost savings. Fay's platform now hosts over 2,500 dietitians and offers AI-powered features for meal planning.

FinSMEs
May 16th, 2024
Fay Raises $25M in Funding

Fay, a San Francisco, CA-based company connecting people with registered dietitian nutritionists, raised $25M in funding.