Full-Time
Director of Product Management
Core Product
Fanatics
10,001+ employees
China-based licensed sports merchandise retailer
Compensation Overview
$180k - $210k/yr
Company Historically Provides H1B Sponsorship
New York, NY, USA
In Person
Regular travel to events and other Fanatics offices.
 Product (1) |
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- 7+ years of progressive experience as a product leader and product manager, preferably in a B2C digital native app focused product organization
- Preference to work in an entrepreneurial, hyper growth environment where decisions are made quickly
- Team-first mentality, with a willingness to do what it takes to get the job done and effectively work cross-functionally across different teams at FBG and the larger Fanatics organization
- Excellent communication skills, with an ability to simplify complex problems into product decisions and value propositions to senior leadership
- Experience in scaling and managing product teams and owning the end-to-end product lifecycle from ideation to execution and deployment
- Ability to collect and leverage customer data, user research, and competitive analysis at scale to inform decisions and the product roadmap
- Strategy side
- Own and be accountable to senior leadership for KPIs related to product and business objectives for the Sportsbook & Casino
- Build and lead a team of product managers, and create career pathing opportunities for product manager team members
- Work closely with Engineering, Data, and UI/UX teams to design and implement a best-in-class, intuitive, and scalable product from the ground-up - driven by data, user research, and competitive analysis
- Develop and own the product strategy and roadmap, prioritizing the features that create customer-first experiences and drive our primary KPIs
- Work cross-functionally across the Fanatics ecosystem to best utilize and incorporate Fanatics strategic assets into the FBG product
- Open to regular travel to events and other Fanatics offices for various offsite and team meetings.
- [Preferred] Passion for sports, gaming, and entertainment products that drives empathetic and thoughtful product decisions affecting customers
- [Preferred] Experience building entertainment products for sports fans and/or gaming consumers or a deep understanding of real-money gaming products and the sports betting and online casino industry.
Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.
Company Size
10,001+
Company Stage
Growth Equity (Venture Capital)
Total Funding
$5.2B
Headquarters
Huangpu, China
Founded
1995
Simplify's Take
What believers are saying
- China's underserved licensed sports merchandise market offers significant TAM expansion opportunity.
- Fanatics Betting & Gaming and Markets verticals create recurring revenue and customer lifetime value.
- 300+ global sports organization partnerships provide exclusive content and merchandise sourcing advantages.
What critics are saying
- Alibaba's Taobao/Tmall control 70% China sports e-commerce with exclusive NFL/NBA deals.
- Topsports private-label soccer jerseys undercut Fanatics' premium pricing via local manufacturing.
- US-China tariffs escalate to 50% on apparel, crippling cross-border component flows.
What makes Fanatics unique
- Vertically-integrated v-commerce platform combines real-time manufacturing, data analytics, and supply chain control.
- Hillhouse Capital partnership provides access to Topsports, JD.com ecosystem, and China retail expertise.
- Multi-vertical ecosystem integrates merchandise, betting/gaming, studios content, and prediction markets for fan engagement.
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Benefits
Work Life Balance - At Fanatics we place our focus on results and empowerment and encourage you to enjoy your time on and OFF the field with our competitive time off policies.
Recognition and Rewards Program - Fanatics values our internal fans too! Our programs are designed to thank and reward Fanatics athletes for their hard work and commitment to winning as a team.
Company Sponsored Events - From breakfast to happy hour and every hour in between – Fanatics employees can enjoy time together at one of our many company events.
Fanatics.com Employee Discount - As an employee you will receive a special discount on all of your favorite sports merchandise and memorabilia.
Give Back - Fanatics cares about the fans around us. We encourage you to partner up with your teammates in giving back and serving the communities where we work and play.
Meet & Greets - You never know who will show up to the office. You might just meet one of your all-time favorite athletes.
Invest in You - Here at Fanatics we want you to accomplish your goals. We offer tuition reimbursement.
Healthy Lifestyle - Fanatics cares about helping and supporting our teams in their busy lifestyles. Through wellness relationships with fitness and weight management partners we are here to support you in whatever your lifestyle goals.
Wellness Coverage - Your health is important to you – and it’s important to us too! We offer a number of benefit plan options for convenience and flexibility.
Financial Security - Through our plans, Fanatics offers you a way to budget for health care expenses that you’d typically pay for out of pocket.
Retirement - The sooner you begin planning for your retirement, the better. Fanatics offers generous plans to help you prepare for the future.
Network of Support - Fanatics understands that sometimes you may need someone in your corner. Through the Life Assistance Program, you and your family have access to support 24 hours a day, 7 days a week.
Fanatics Family First - Afterall we are #OneFanatics. Put your family first with our paid maternity and paternity leave program, or take advantage of our infertility treatment reimbursement program to get the support you need while you try to grow your family.
IDEA - We invite you to join one of our Employee Resource groups, or celebrate and honor what’s most important to you through our IDEA (Inclusion, Diversity, Equality & Advocacy) floating holiday. We recognize diversity helps foster innovation, and people perform better when they can be themselves. Gender Affirmation Treatment reimbursement is available to employees.
Company News
Scorability, a sports tech platform, raised $40 million in funding led by Bluestone Equity Partners, with participation from Fanatics and others. The startup, founded in 2023 by Brian Cruver, aims to modernize college sports recruiting. It has 1.2 million athletes and 3,000 college sports program users. Scorability is free for athletes, while colleges pay $10k-$40k annually. The platform simplifies recruitment by providing comprehensive data and AI-driven tools for coaches.
417 likes, 21 comments - blacksportsbiz on May 30, 2024: "Day one of #BlackSportsBiz launched the inaugural @BlackSportsWallStreet + @Pitch.Black.Sports, presented by @Fanatics, while also featuring @CariChampion, Eli Kumekpor, @RyanHoward_006 and @1JeremiahBrown! 🎤🛍️ Congrats to @Reel_Analytics for winning Pitch Black Sports! We can’t wait to see what’s next for Cory and his team. 📈 🎥: @travisellisonproductions @aumemedia".
Fanatics raised a new round of funding valuing the online sports-merchandise retailer at $18 billion, people familiar with the matter said, roughly tripling its valuation from a year ago.
Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting. Starting next year, Fanatics Events will create fan festivals that feature athletes and brands from across the industry, including those in the Fanatics orbit. […]
What began as a single e-commerce deal in 2002 has grown into a mobile-first, tech and data-fueled consumer brand, built to satisfy global fans who purchase gear in-the-moment when passion is burning highest. Fanatics provides the ultimate shopping experience to sports fans whether buying gear onlin