Traditional Media Manager

Overview

HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health and innovation since 1904. HearingLife operates more than 650 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care.

Purpose Statement:

To help more people hear better by delivering high‑quality reporting and actionable insights that elevate the experience of Team Members, uphold the highest standards of patient care, and drive strategic growth across HearingLife clinics — all in alignment with HearingLife’s Core Values.

This Team Member must role-model and uphold the HearingLife Core Values:

• We create trust.
• We are team players.
• We apply a can-do attitude.
• We create innovative solutions.

Position Overview:

The Manager of Traditional Media will be working within the Marketing Team and reporting to the Sr. Manager, Integrated Media, you will be responsible for developing and leading the strategy, planning, execution, and optimization of traditional media channels including TV, Direct Mail, and Local Media (print, newspaper, and radio). 

This role drives national and local marketing performance through data-driven decision making, strategic budget management, vendor and agency leadership, and cross-functional collaboration. The Manager serves as the primary owner of offline channel strategy and is responsible for identifying growth opportunities, influencing business decisions, and ensuring alignment with broader marketing and organizational objectives. The ideal candidate is both strategic and detail-oriented, with experience managing high-volume campaigns and balancing brand and performance goals.

Responsibilities

• Lead the development, execution, and optimization of traditional marketing channels including TV, Direct Mail, and Local Media to drive brand awareness, lead generation, and business growth.
• Own channel strategy and planning, identifying opportunities to improve performance, maximize efficiency, and achieve marketing objectives.
• Manage relationships with external agencies, media partners, and vendors, providing strategic direction and ensuring successful execution of campaigns.
• Oversee media planning, budget allocation, forecasting, and spend management across assigned channels to ensure efficient use of marketing investments.
• Analyze campaign performance and market trends to develop actionable insights, optimization strategies, and recommendations for senior leadership.
• Partner with Analytics, Digital Marketing, CRM, Call Center, and Brand teams to develop integrated marketing strategies and ensure alignment across channels.
• Drive testing and innovation efforts across traditional media channels, evaluating new opportunities, markets, audiences, and tactics to improve performance.
• Establish KPIs, reporting frameworks, and measurement strategies to assess channel effectiveness and business impact.
• Lead the development and presentation of performance updates, business cases, and strategic recommendations to marketing leadership and key stakeholders.
• Ensure all campaigns are executed on time, within budget, and aligned with brand standards and organizational objectives.
• Identify opportunities to improve processes, workflows, and cross-functional collaboration to enhance marketing effectiveness and operational efficiency.
• Stay informed on industry trends, competitive activity, and emerging media opportunities, proactively recommending strategies that drive growth and innovation.

Qualifications

Qualifications:

• Bachelor’s Degree (Business, Marketing, or related field)
• 5-8 years of experience in a fast paced, dynamic marketing environment
• Proven experience developing channel strategies with traditional marketing channels such as TV, direct mail, print, or radio
• Experience leading agency relationships and negotiating media or vendor partnerships
• Demonstrated ability to influence cross-functional stakeholders and drive business outcomes
• Experience in healthcare, retail, franchise, or other multi-location marketing environments preferred

Must have skills:

• Heavy experience with TV Advertising AND Direct Mail marketing campaigns.
• Strong attention to detail and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Data‑driven thinking with the ability to interpret performance metrics and generate insights
• Leadership experience with media planning, buying, and vendor management
• Strong interpersonal skills and ability to follow direction while collaborating across teams
• Ability to manage budgets, pacing, and forecasting
• Proficiency in Microsoft Office and basic analytical tools
• Presentation and executive communication capabilities
• Experience supporting A/B testing or campaign experimentation.
• Clear written and verbal communication skills

Nice to have:

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset

Target Salary: 90-98k plus bonus

Work Location:  Hybrid schedule in Somerset, NJ corporate office

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

#HearingLife_US

#LI-WJ1

#LI-ON