C

Covestro

Global supplier of polyurethanes and polycarbonates

Segment Manager - C&IS

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listed

About the Job

Requirements

  • A bachelor's degree or above in a technical discipline, such as Materials Science, Chemistry, Chemical Engineering, or a related field.
  • At least 7 years of experience in the polymer or specialty materials industry, including at least 3 years in segment marketing, business development, or strategic marketing.
  • Ability to identify market opportunities, define Must-Win-Battles, and translate them into executable go-to-market strategies.
  • A track record of driving profitable business growth, with financial and commercial acumen.
  • Experience leading cross-functional teams and managing stakeholders across regional and global organizations.
  • Strong analytical skills and proficiency in industrial marketing tools and frameworks, such as the 5P framework, value chain analysis, and competitive benchmarking.
  • Excellent written and spoken English.
  • Willingness and ability to travel internationally across the APAC region.

Responsibilities

  • Own the APAC C&IS segment P&L contribution by steering annual sales performance and delivering sustained growth through pipeline management, corrective action on shortfalls, and resource allocation across sub-segments.
  • Identify and prioritize Must-Win-Battles for mid-to-long-term segment growth by analyzing APAC market trends, customer demand patterns, and the technical feasibility of Specialty Films solutions, and translate insights into strategic growth bets for leadership alignment.
  • Develop and communicate a go-to-market strategy for each Must-Win-Battle, directing the segment team on target customers, value propositions, channel approach, and commercial milestones.
  • Lead development and implementation of the C&IS segment's 3–5 year regional marketing strategy using the 5P framework; set direction for Sales and Application Development groups and coordinate regional campaigns to meet growth and margin targets.
  • Drive business development by prioritizing the opportunity pipeline, specifying materials at target end-users, and analyzing segment product and customer profitability.
  • Initiate and steer new product development by identifying changing customer needs, emerging material requirements, and whitespace opportunities; share accountability with Product Management and R&D for the segment's mid-to-long-term innovation pipeline.
  • Analyze the competitive landscape, customer value chains, and APAC C&IS macro trends to develop differentiated positioning for Specialty Films and support global-account strategy with Regional and Global Segment Managers.
  • Lead the regional Segment Action Team, set targets for the opportunity and end-user pipeline, manage the regional marketing communications budget, and coordinate commercial, technical, and supply chain functions.

Desired Qualifications

  • Proficiency in Mandarin or another Asian language.

About the Company

Covestro

Global supplier of polyurethanes and polycarbonates

Covestro makes high-tech polymers, such as polyurethanes and polycarbonates, that are used in everyday products like cars, building insulation, electronics, and footwear. Its materials work by forming durable plastics and foams that add strength, lightness, and other useful properties to end products. Covestro became independent from Bayer in 2015, and now operates as a standalone materials company that focuses on innovation and sustainability. It differentiates itself through its commitment to a circular economy, aiming to make its operations and products fully circular, and by forming strategic partnerships (for example with Abu Dhabi’s XRG) to accelerate growth and sustainability goals. The company’s goal is to provide advanced materials while reducing environmental impact and moving toward a fully circular materials system.

Company size
10,001+
Company stage
IPO
Headquarters
Leverkusen, Germany
Founded
2015

Recently Posted Jobs

Explore more opportunities at Covestro

See more jobs