F

Fanatics

China-based licensed sports merchandise retailer

Retail Operations Manager

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeGermanyNo salary listedIn-person

About the Job

Requirements

  • Proven experience across retail operations, store management, or retail marketing.
  • Experience supporting store openings, launches, or market expansion.
  • Strong operational discipline with commercial and marketing instinct.
  • Fluent in the local language (German or French) and English.
  • Strong passion for sport; interest in collectibles is highly preferred.
  • Comfort representing the brand with VIPs, athletes, and partners.

Responsibilities

  • Own the successful launch, growth, and ongoing performance of the company's physical retail presence in the local market, combining store operations leadership with local marketing and community activation.
  • Serve as the primary local interface between store teams, central Agile and marketing functions, logistics, and athlete partnerships, ensuring global strategy is executed to a high standard and is locally relevant.
  • Plan and execute operational activities for new store openings as the field lead.
  • Work with central Agile teams to manage timelines, priorities, and local requirements.
  • Ensure stores operate in line with flagship standards.
  • Conduct regular store visits and produce structured reports, scoring, and feedback.
  • Partner with visual merchandising teams to meet merchandising and presentation standards.
  • Coordinate with central and local logistics teams on forecasting, inventory readiness, and launch quantities.
  • Ensure compliance with local retail regulations and operating norms.
  • Own the local commercial and marketing calendar.
  • Localize global campaigns, messaging, and in-store point-of-sale materials for cultural relevance.
  • Manage local-language content and materials for stores and activations.
  • Drive store footfall through launches, events, and local promotions.
  • Support athlete appearances, VIP visits, and special in-store events.
  • Support locally curated store social media content and direction, including Instagram.
  • Manage store customer relationship management data.
  • Plan and execute in-store events and activations in partnership with central teams.
  • Represent the company locally at key moments.
  • Build relationships within local sports, collectibles, and hobby communities.
  • Liaise with athlete partnerships and relevant local stakeholders.
  • Advise on local opportunities and initiatives to increase revenue and engagement.
  • Act as the primary local point of contact for headquarters teams in operations, marketing, and logistics.
  • Provide feedback on performance, challenges, and market-specific insights.
  • Identify opportunities to improve processes, standards, and local execution.
  • Support training and onboarding of store teams during launch and ongoing operations.
  • Ensure centrally controlled commercial product pricing and launch strategies are communicated and followed locally.

Desired Qualifications

  • Interest in collectibles.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

Recently Posted Jobs

Explore more opportunities at Fanatics

See more jobs