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The Toro Company

Outdoor equipment brands for lawn care

International Digital Marketing Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Internship · Summer 2027Bloomington, MN, USA$20 - $24 /hrIn-person

About the Job

Requirements

  • Currently pursuing a degree in marketing, communications, business, or a related field.
  • Strong written and verbal communication skills and ability to collaborate across teams and cultures.
  • Interest in content marketing, search engine optimization, and digital marketing strategies.
  • Familiarity with social media platforms and content planning.
  • Interest in customer journey mapping, buyer personas, and marketing analytics.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects and deadlines.
  • Proficiency with Microsoft Office applications, particularly Excel, PowerPoint, and Word.
  • Basic design skills and ability to create simple social media graphics.
  • Interest in learning and adapting to current digital marketing trends and platforms.

Responsibilities

  • Support the creation and maintenance of customer journey workflows in HubSpot to help provide relevant communications and content at each stage of the buying and ownership journey.
  • Assist in implementing and optimizing search engine optimization strategies across web content, including keyword research, metadata updates, content audits, and performance analysis to improve search visibility and user engagement.
  • Support development and execution of social media strategy, including creating, scheduling, and publishing content; building monthly content calendars aligned with brand objectives; monitoring engagement and trends; helping manage community interactions; and conducting competitor and industry research to inform content ideas.
  • Support development and management of digital marketing platforms, including digital asset management and sales enablement systems. Assist with content structures, metadata standards, user experiences, uploading, tagging, organizing and maintaining assets, user access and permissions, reports and usage insights, and customer-facing landing pages and resource centers. Coordinate AI-powered content localization from translation initiation through regional review, approval, and publication.
  • Create digital content for social media, email, web, and other marketing channels using templates and brand guidelines. Support graphic design, video editing, content formatting, and asset adaptation using tools such as Canva and Adobe Express.
  • Assist with routine website maintenance and updates to ensure content accuracy, brand consistency, and optimal user experience.
  • Support other marketing-related tasks and projects as needed, depending on team priorities and interests.

Desired Qualifications

  • Experience with or interest in content management systems, digital asset management, or sales enablement platforms.
  • Familiarity with AI productivity tools such as Microsoft Copilot.
  • Interest in building brand and customer personas and helping define tone of voice for style guides.

About the Company

The Toro Company

Outdoor equipment brands for lawn care

Toro Company owns a group of brands that supply outdoor power equipment for lawn care, landscaping, drainage, construction, and snow removal worldwide. Its products combine durable hardware with simple, user-friendly design to complete tasks like mowing, trenching, digging, and snow clearing. With a history spanning over a century, the company differentiates itself through practical solutions backed by long-standing customer relationships. Its goal is to help customers build, shape, and care for the world by delivering reliable, well-engineered equipment that boosts productivity.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Bloomington, MN
Founded
1914

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