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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Consumer Services Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in Mexico

About the Job

Requirements

  • At least 6 years of experience in lead generation or consumer services marketing, in an agency or in-house setting.
  • Understanding of lead-funnel economics, including cost per lead, lead-to-opportunity rate, cost per acquisition, and lifetime value by lead source.
  • Experience working with clients that have sales teams and aligning marketing strategy with what those teams can close.
  • Comfort with paid-search-heavy media mixes and local campaign structures.
  • Familiarity with local search engine optimization, Google My Business, and review strategy.
  • Understanding the distinction between lead volume and lead quality, with experience shifting a client's focus from volume to quality.
  • A track record of retaining and growing accounts.
  • Advanced proficiency in spoken and written English.

Responsibilities

  • Own a portfolio of 4–6 consumer services accounts, focusing on lead quality, lead-to-close rate, cost per lead, and cost per acquired customer.
  • Use AI technologies to enhance and optimize business processes.
  • Use Power Digital's Nova ecosystem as it relates to the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics.
  • Work directly with client sales or operations teams to define a good lead and incorporate that definition into targeting and creative strategy.
  • Own senior client relationships and lead quarterly business reviews focused on cost per acquisition rather than cost per click.
  • Coordinate paid search, paid social, search engine optimization, local, and creative teams around a single account strategy.
  • Advise on geographic expansion and local-market prioritization, providing a framework for scaling markets.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue.
  • Build relationships with multiple layers of client contacts to reduce account risk if a contact leaves.
  • Ensure daily use of Iris and Nova, maintain 100% Pulse cadence, and ensure Power Circuit compliance across managed accounts.
  • Coach analysts and specialists and provide direct, specific feedback.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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