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Smartly.io

Automates social ads across platforms

Product Marketing Lead - CTV

Product MarketingUpdated on Nov 13
Full-timeNew York, NY, USANo salary listedIn-person

About the Job

Requirements

  • At least 8 years of experience, including at least 5 years in Product Marketing within B2B SaaS, AdTech, or MarTech.
  • At least 4 years of deep exposure to CTV, video, and DSP ecosystems.
  • Proven ownership of multi-solution go-to-market strategies with measurable adoption and revenue impact.
  • Ability to partner strategically with Product and influence roadmap and differentiation.
  • Ability to translate sophisticated platform capabilities into clear, differentiated value.
  • Experience defining adoption and revenue metrics.
  • High ownership, executive presence, and ability to operate autonomously in fast-moving environments.

Responsibilities

  • Define the CTV market narrative, competitive positioning, and approach to driving adoption.
  • Engage in product discovery and roadmap planning to ground CTV investments in market needs.
  • Define adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
  • Coordinate Product, Sales, and Customer Success teams to communicate CTV messaging and roadmap updates consistently.
  • Develop CTV-specific positioning and narratives for planners, buyers, strategists, and creative leaders.
  • Partner with Marketing on CTV campaigns, content, and industry moments.
  • Translate field insights, competitive intelligence, and partner signals into refined positioning and actionable product input.
  • Lead high-priority, cross-functional CTV initiatives within the Product Marketing organization.
  • Improve launch rigor, commercial accountability, and go-to-market excellence.
  • Mentor and influence Product Marketing and cross-functional stakeholders.

About the Company

Smartly.io

Automates social ads across platforms

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms such as Facebook and Instagram through a software-plus-services model. Its software automates campaign setup, optimization, and reporting, while a services team provides guidance to scale campaigns profitably, and a Creative Services group tests and refines creatives to boost results. It differentiates itself by combining automated workflows with data-driven creative testing within one solution and serving major brands like Uber, Fabletics, Ubisoft, Burger King, and eBay. Its goal is to help brands navigate evolving social media behavior and achieve scalable, profitable advertising across multiple platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013

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