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TRM Labs

Blockchain analytics for financial crime

Content Marketing Lead - Insights

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 5 years of B2B content marketing, editorial, or research-communications experience, with a portfolio of data- or research-based point-of-view work.
  • Use AI across research review, drafting, repurposing, and optimization, and build reusable workflows.
  • Exercise editorial judgment and strengthen complex, technical narratives accurately, including when AI produced the first draft.
  • Own content end to end, from concept through publication and distribution, and proactively plan content rather than only fulfilling requests.
  • Use AI and analytics to measure and improve content performance.
  • Translate technical, data-driven material into clear, engaging content and use AI to adapt tone and format for different audiences.

Responsibilities

  • Build and own a proactive editorial plan with the Insights team, selecting research findings for flagship reports, blog posts, social content, or media pitches; use AI to scan the research pipeline and surface stories.
  • Carry findings from concept through published and distributed content, producing roughly 1 to 3 pieces per week and using AI workflows for review, drafting, and repurposing.
  • Shape and pressure-test each narrative and its data, then use AI to draft variants, headlines, and channel-specific content.
  • Plan distribution before publication and promote each piece across owned, paid, and earned channels; use AI to tailor it for social, the newsletter, and executive voice.
  • Produce content that establishes TRM as a cited authority on priority themes, and use SEO and GEO tools to identify gaps and measure results.
  • Work with the head of Communications on journalist outreach for research releases, feed coverage learnings into the content plan, and refine future releases.
  • Collaborate with researchers, Demand Generation, and Communications as part of Content & Brand Marketing within GTM Marketing.

About the Company

TRM Labs

Blockchain analytics for financial crime

TRM Labs provides blockchain intelligence tools for financial institutions, crypto businesses, and government agencies to detect and investigate crypto-related financial crime and fraud. It analyzes blockchain activity using data engineering, data science, and threat intelligence to surface risk signals, enable investigations, and support compliance workflows. Its products combine on-chain and off-chain data, risk scoring, and case management through subscription services and customized solutions. Compared to others, TRM Labs serves a diverse client base (banks, exchanges, regulators) and emphasizes end-to-end investigative capabilities and tailored risk insights rather than generic analytics. The company’s goal is to improve the security and integrity of the global financial system by reducing illicit activity in the crypto space.

Company size
201-500
Company stage
Series C
Total funding
$220M
Headquarters
San Francisco, CA
Founded
2018

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