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Quarterly figures: Adidas expects higher profit after record quarter - customs refund helps. Profit rises 37% in the third quarter to €1.01 billion. The sporting goods group raises its annual forecast by €200 million to around €2.5 billion. Updated 10 hours ago A record quarter and the refund of US import tariffs are making Adidas, the world's second-largest sporting goods group, more confident. The company from the Franconian town of Herzogenaurach raised its forecast for operating profit this year by €200 million to around €2.5 billion on Tuesday evening. Adidas benefits from the group having received back around €200 million of the tariffs imposed by US President Donald Trump. A court had declared them unlawful. At the same time, Adidas is successfully resisting the weak industry environment and the discount battle in sports shoes. In the third quarter, revenue climbed 9% to €7.25 billion; adjusted for currency effects, the increase was 7%. Operating profit shot up 37% to €1.01 billion - the highest quarterly profit in the company's history. CEO Björn Gulden spoke of a "great quarter". "The investments and creativity in our marketing have made our brand strong and made Adidas popular worldwide again." The Adidas share rose by up to 2.4% on Wednesday to €161.95. In the summer, the company had still massively disappointed investors because it had not raised its profit expectations. Metzler analyst Felix Dennl said the figures were "further proof that Adidas is expanding market share and delivering profitable growth in a challenging market environment." Even without the customs refund, profit would have been higher than analysts expected. Adidas continues to expect currency-adjusted revenue growth of 9 to 10% for 2026. Its arch-rival Nike, by contrast, has to sell its goods at discounts and expects a revenue decline of up to 9% for its 2026/27 financial year (ending at the end of May). Customer desire for Adidas lifestyle products is high, wrote DZ Bank analyst Thomas Maul. "At the same time, we see increased credibility in running and training." Adidas keeps out of the discount battle. Gulden had put sport back in the foreground and is relying in leisure fashion on its sports shoe classics from the 1970s and 1980s, which the company is relaunching in many variants. A regionalization strategy has attracted new customers, especially in China. At Nike, by contrast, revenue there recently collapsed outright. The US market leader is trying to get rid of its overproduction worldwide with heavy discounts. That also weighs on Adidas, as Gulden admitted: "Yes, the lifestyle shoe business is currently difficult, above all because of excessive inventories and too many discounts across the market." But that would soon normalize again. Gross margin rose in the third quarter from 51.8 to 54.3%. At Nike, it was only 42.8% from June to August. Adidas is trying to stay out of the discount battle, said Gulden: "In this environment, we are not trying to extract the maximum in the short term." In fact, Adidas was even on course for operating profit of €2.6 billion, the statement said. Besides the customs effect of €200 million, a further €100 million was accounted for by Adidas being able to sell more goods at full price. That more than offset negative exchange-rate developments. However, Adidas announced that it would spend €100 million this year to bring forward investments, for example in IT infrastructure, logistics or its own store network, which are expected to be reflected in higher profits in the future. The customs refund had already been announced in July by departing CFO Harm Ohlmeyer, but as a precaution he had not yet factored it into the forecast. Now most of the refunds had actually arrived, it said. Trump had imposed massive tariffs, especially on the Asian countries where Adidas, Nike and many other sporting goods manufacturers have their goods produced. Stock alert. From ABB to Züblin - receive an email immediately as soon as a new article about the company of your choice appears.

adidas Originals and Always Do What You Should Do link up for a new collection built for life on and off the board. 21 Oct 2026 | Herzogenaurach * The London-based skate and surf brand brings its playful take to adidas' CLIMACOOL technology * The collection features a matching tracksuit, two pairs of the CLIMACOOL 1 sneakers, and comfort flip flops built for on and off the board * The collection is available on October 28th via the adidas CONFIRMED app, adidas.com, alwaysdowhatyoushoulddo.com and select retailers adidas Originals and London-based skate and surf brand Always Do What You Should Do (ADWYSD) continue their ongoing partnership with a new collaborative collection built around adidas' pioneering CLIMACOOL technology, created for on and off the board. Defined by a custom weather map graphic, the collection sees ADWYSD apply its playful aesthetic to two CLIMACOOL 1 sneaker colorways, a comfort flip flop, and a matching tracksuit. In typically playful fashion, ADWYSD reimagine the CLIMACOOL 1 silhouette through a flurry of unique details. One pair features an entirely neoprene upper with a custom weather map graphic, while the other features a mesh upper with a neoprene bootie construction. Both pairs boast "Peace at Every Step" and "Always Do What You Should Do" embroidery behind each tongue as well as a Climacool and "Always" bubble on each tongue filled with sand. Further details include lenticular heel branding, semi-translucent glow in the dark vents, sockliners with custom weather map graphics, and "ALWAYSDOWHATYOUSHOULDDO" in the founder Nick Mason's handwriting on the side panel. The footwear selection is then completed by the ADWYSD comfort flip flop which features a thong construction with scaled Three Stripe branding in CLIMACOOL mesh, neoprene lining with messaging that reads "Peace at Every Step" and "Weather the Storm", a camo footbed, and an outsole featuring "Peace at Every Step" on the right foot and the ADWYSD logo on the left foot. The apparel comprises a matching grey tracksuit set. The tracksuit top boasts a hooded construction, with Always Do What You Should Do branding on the back, while the matching pants features a zip off leg. The adidas Originals x Always Do What You Should Do Collection launches on 28th October via the adidas CONFIRMED app, adidas.com, Always Do What You Should Do, and select retailers. The weather map colorway of the CLIMACOOL 1 is available exclusively from Always Do What You Should Do and via the adidas CONFIRMED app. About adidas Originals Inspired by the rich sporting heritage of adidas - one of the world's leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand's legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

adidas | competitive intelligence profile. adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear,... adidas is a multinational corporation headquartered in Herzogenaurach, Germany, specializing in the design and manufacture of footwear, apparel, and accessories. It is the second-largest company in athletic apparel, accessories, and footwear, operating in over 150 countries and employing around 59,000 people globally. The company is known for its innovative sportswear and has a significant presence in the global market, with a large portion of its products sourced and manufactured in Asia. adidas product and pricing intelligence. Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses. Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies. * adidas will launch the adidas x Hellstar collection on the adidas Confirmed app and at select retailers worldwide on October 10. * adidas has released the Japan SQ, a dress-shoe version of its Japan sneaker with a squared toe and glossy black upper. * adidas unveiled a recovery slip-on made entirely from Hyperboost foam, a printed-foam project at its APEX lab, and an adjustable-stiffness plate at its World of Sports campus in Germany. adidas event participations. Stay updated on where your competitors are showing up - industry conferences, webinars, podcasts, and speaking engagements - to gauge their messaging, target audiences, and strategic focus. Discover how they're positioning themselves in the market, what narratives they're pushing, and which partnerships they're cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry. * adidas continues as a Bronze Sponsor of the 2026 Orange Blossom Classic. * adidas held its Hyperboost 10K night race for 2,500 runners on a runway at Las Palmas Air Base in Peru, where Jeancarlos Rojas and Ashley Peña won in 30:57 and 43:41. adidas regulatory intelligence. Monitor critical regulatory events - such as issued or revoked licenses, lawsuits, investigations, and court rulings - to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks. adidas management and leadership team. Understand who's steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders. adidas alternatives and competitors. Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook. * nike.com | * footlocker.com | * newbalance.com | * stockx.com adidas hiring and layoffs. Track key workforce changes - new hires, leadership shifts, and layoffs - to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships. adidas partnerships, clients and vendors. Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape. * adidas and Coffee Was Black launch the 'Third Shift' collaboration, available at Coffee Was Black on October 17. * adidas teams up with BamBam and Mercedes-AMG F1 for the Singapore Grand Prix on October 10. * Ole Miss is finalizing a 7-year deal to make adidas its new apparel partner, worth more than $20 million annually beginning in 2027. adidas financial performance, fundraising, M&A. Track competitors' financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy. * adidas reported record 2025 sales and is seeing strong momentum ahead of the FIFA World Cup 2026 with early sales growth and new product launches. People also viewed. Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors' every move - website changes, product updates, social media buzz, news mentions, and regulatory shifts - all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power. Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. 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