Director, Paid Social

Role Summary

The Director, Paid Social is a key leadership role responsible for driving strategic excellence, operational rigor, and commercial growth across the agency's Paid Social discipline. Leading a team of 22 multi-tiered personnel across onshore and offshore hubs, the Director ensures seamless campaign activation, flawless platform governance, and high-impact media strategies aligned with client business objectives and ROI targets.

As a senior leader, you will maintain executive stakeholder relationships, oversee campaign signoffs, champion channel innovation, and cultivate an empathetic, high-performing team culture. You will serve as the primary point of strategic escalation, manage financial/resourcing health, and drive adoption of emerging social platforms and betas.

Responsibilities

• Direct, mentor, and progress a 22-person onshore/offshore team through structured onboarding, continuous training, and robust holiday/backfill coverage.
• Drive an inclusive, high-performing culture by managing quarterly check-ins, individual growth plans, and promotion readiness across all career levels.
• Provide Director-level signoff on all media recommendations, campaign testing plans, and client reports to guarantee campaign ROI and actionable strategic insights.
• Enforce strict QA processes and 100% team adoption of MAT and data integrity standards, ensuring any flagged compliance issues are resolved within 3 working days.
• Cultivate trusted, strategic relationships with senior client executives and key platform leads (Meta, Google, X, LinkedIn).
• Serve as the primary senior escalation point for critical account friction, brand safety concerns, and executive leadership alignment.
• Oversee team staffing allocations, recruitment pipelines, interview loops, and workload balancing to maintain optimal resource utilization.
• Ensure 100% on-time completion of team timesheets, client scope management, invoicing, and financial procedures (MSCS).
• Drive client expansion by identifying new product opportunities, executing platform feature betas, and pitching tactical testing framework.
• Spearhead at least one central agency workstream (e.g., Channel Ops or onboarding) and publish internal POVs on market trends as a Subject Matter Expert.

Requirements

• 8+ years in Paid Social media activation; 3+ years leading teams of 20+ members (onshore and offshore).
• Deep command of Meta, Google/YouTube, LinkedIn, X, and TikTok, alongside media automation (MAT) and QA frameworks.
• Proven track record in executive stakeholder management, platform partner relations, and senior issue escalation.
• Strong capability in staffing allocation, scope management, invoicing, and agency financial protocols.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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US Pay Range 100000 - 230000 USD