Director New Vertical Sales - Auto Loans

About the role

Flex is on a mission to give consumers control over their most significant recurring expenses — and auto loans represent one of the largest, most underserved opportunities to do exactly that. Auto loan payments are a defining financial commitment for millions of Americans, yet the flexibility and control consumers expect from modern financial products has largely passed this category by. As Director, New Vertical Sales (Auto Loans), you will own Flex's go-to-market strategy and commercial execution for the auto loan vertical alternative finance companies.

Reporting to the VP of Strategic Partnerships, you will define the approach, build the pipeline, and close the deals that put this vertical on the map for Flex. This is a true zero-to-one charter — you will identify the right deals across the auto finance ecosystem, develop those relationships at the executive level, and drive deals from initial conversation through signed agreement and go-live. You will work hand-in-hand with Product, Engineering, Marketing, and Finance to shape Flex's offering for the auto loan market and ensure every partnership delivers real, measurable value for Flex's partners and their borrowers.

This is a remote role is for an individual contributor who thrives in ambiguity, sets the agenda rather than waiting for one, and has the market credibility and executive presence to open doors and close deals in the auto finance space. Success looks like a scaled, repeatable partner acquisition motion, a growing book of live lender partnerships, a high-performing team behind you, and a clear point of view on where Flex should go next in auto lending.

What you’ll do

• Build and own Flex's go-to-market strategy for the auto loan vertical — identifying the highest-value partner segments 
• Lead sales end-to-end, from prospecting and executive relationship-building through term sheet negotiation, contract execution, and go-live
• Serve as a credible, trusted advisor to C-level and senior decision-makers at target organizations, deeply understanding their strategic priorities and articulating exactly how Flex creates value for their borrowers and their business
• Close complex, multi-stakeholder deals — structuring partnership economics that work for both parties while navigating legal, compliance, and procurement processes with urgency and rigor
• Shepherd each partnership from signed agreement through technical deployment and go-live, working closely with Product and Engineering to ensure strong execution and early performance metrics
• Translate partner feedback and competitive dynamics in the auto loan market into actionable input for Product, Marketing, and Pricing — continuously sharpening Flex's positioning and offering for the vertical
• Build and refine the auto loan sales playbook — documenting learnings, establishing scalable processes, and developing the repeatable partner acquisition motion that enables efficient growth beyond initial market entry
• Leverage AI-assisted sales tools to drive pipeline efficiency, inform competitive strategy, personalize outreach at scale, and accelerate deal progression — and set the standard for how the team uses AI to amplify sales impact

What you’ll bring

• 10+ years of experience in enterprise sales, business development, or strategic partnerships — with meaningful experience selling into or partnering with OEMs, dealership groups, auto lenders, auto insurtechs, or adjacent automotive platforms.
• A track record of closing complex, first-of-kind deals in new markets, ideally involving embedded financial products, consumer payments, or BNPL programs in high-ACV, multi-stakeholder environments.
• Deep knowledge of the auto ecosystem: You understand the dynamics between OEMs, dealers, lenders, and consumers — and you know how payment flexibility fits into the purchase and ownership lifecycle.
• Executive presence and influence: You've operated confidently at the C-suite level, building trust with senior decision-makers and navigating complex organizations to drive deals to close.
• Financial and legal acumen: You can build and defend deal models, structure partnership economics, and negotiate agreements — balancing commercial rigor with pragmatic deal-making.
• High agency and comfort with ambiguity: You're energized by building in undefined spaces, don't wait for direction to take initiative, and bring clarity and momentum to evolving situations.
• Cross-functional collaboration: You've successfully aligned Product, Engineering, and Marketing around partner priorities and used those relationships to accelerate deal outcomes.

OTE (NYC/Bay Area, Los Angeles, Seattle) 262000 - 330000 USD
OTE (Austin, Washington D.C. Philadelphia, San Diego, Chicago, Atlanta) 232000 - 296000 USD
OTE (Salt Lake City, all other USA cities) 221000 - 279000 USD