Loyalty Program Marketing Manager

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Loyalty Program Manager owns the day-to-day operations and ongoing improvement of Lowe's loyalty programs, ensuring processes are efficient, scalable, and deliver a consistent experience for both customers and associates. Reporting to the Director, Loyalty Promotions and Operations, this role serves as a key partner in identifying operational challenges, addressing recurring issues, and improving how work gets done across the loyalty ecosystem. This role works closely with Store Operations, Customer Care, Technology, and Loyalty teams to understand customer and associate pain points, resolve operational issues, identify root causes, and implement solutions that improve the experience and reduce future friction. The position is responsible for establishing and maintaining processes, controls, and operational standards that support consistent program execution and long-term success. In addition, this role helps drive the operating rhythm of the Loyalty organization by supporting planning activities, business reviews, technology prioritization, and cross-functional initiatives. Through strong partnerships, operational expertise, and a continuous improvement mindset, this position plays an important role in ensuring Lowe's loyalty programs run effectively and continue to evolve to meet business and customer needs.

What You Will Do

• Oversee day-to-day operations across Lowe’s loyalty programs, driving process efficiency, scalability, and operational consistency to deliver a seamless experience for customers and associates.
• Own loyalty issue management and continuous improvement, identifying recurring themes and root causes and translating learnings into process, tool, and experience enhancements that reduce future issues.
• Develop and maintain standard operating procedures, escalation paths, playbooks, and knowledge resources that improve execution, consistency, and speed to resolution.
• Partner with Store Operations, Customer Care, and field teams to identify associate pain points and improve the processes, tools, communications, and resources associates need to effectively support loyalty members.
• Own the overall Loyalty technology planning process, coordinating priorities, business requirements, dependencies, and sequencing across Loyalty program teams and technology partners.
• Serve as the business owner for the Loyalty Operations technology roadmap, identifying and prioritizing capabilities that improve operational efficiency, issue resolution, associate support, and scalability.
• Lead operational readiness for new loyalty capabilities and program changes, ensuring processes, tools, documentation, and support models are established prior to launch.
• Manage key Loyalty operating and planning rhythms, including business reviews, team planning, decision and action tracking, and other cross-functional planning milestones.

Minimum Qualifications

• Bachelor’s degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7-10 Years General Marketing Experience
• 5 Years CRM and loyalty experience

Preferred Skills/Education

• 1-3 Years People Leadership Experience
• Experience working with marketing technology
• Experience working closely with senior leadership

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.