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Connexity

Fully managed multichannel retail advertising

Director, Advertising Sales & Account Management

Account Management +1Posted on Nov 9
Full-timeLondon, UK

About the Job

Requirements

  • A Bachelor's or Master's degree.
  • At least 12 years of experience in performance marketing and partnerships, digital advertising, or agency work, including at least 5 years leading high-performing commercial teams.
  • An established network of senior relationships across global agency groups, PR agencies, retail media, creator/influencer and talent agencies, and brand marketing teams, with the ability to open doors immediately.
  • A proven track record of securing agency partnerships and budgets, including upfront deals, preferred partner status, or framework agreements.
  • Hands-on experience selling into, or buying across, at least two of retail media, creator/social and brand sponsorships, PR-led product placement, and performance/affiliate marketing.
  • Deep understanding of the affiliate and commerce content ecosystem, including networks, publishers, creators, and attribution.
  • A strong track record of owning and exceeding multi-million revenue targets in multiple territories.
  • Strong negotiation, communication, and presentation skills, with comfort engaging C-suite brand and agency stakeholders.
  • Cultural understanding of conducting business in different geographical regions, including EMEA, APAC, and the Americas.
  • Strong analytical and problem-solving skills, with proficiency in Excel, affiliate network reporting, and campaign measurement tools.
  • Experience working in cross-functional environments, specifically across Commercial, Operations, Product, and Finance teams.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced, results-oriented environment.

Responsibilities

  • Lead, mentor, and scale the EMEA Advertiser (Demand) team, setting clear targets, structure, and ways of working across merchant development, account management, and campaign delivery.
  • Own the EMEA demand revenue number and build and deliver the annual commercial plan across commission, flat-fee/tenancy, sponsorship, and incentive revenue.
  • Drive advertiser development with top retailers and brands; build and scale initiatives to grow commission rates, exclusive and bonus deals, and paid placements across the premium publisher and creator network.
  • Build and lead seasonal and tentpole strategies, including peak season, Black Friday and Cyber Week, Prime Day, and key gifting moments, to maximize advertiser investment and publisher earnings.
  • Establish and own strategic demand partnerships with top global agency holding groups and their agencies, including WPP, Publicis, Omnicom, IPG, Dentsu, and Havas, as well as leading independent and specialist performance/affiliate agencies.
  • Build partnerships with PR and communications agencies, positioning Skimlinks commerce content as a measurable channel for product placement, launches, and earned-media campaigns.
  • Partner with retail media networks and their agencies to unlock retail media and off-site budgets for commerce content, extending retailer campaigns beyond their own properties.
  • Develop and grow creator and brand sponsorship revenue by working with influencer, talent, and social agencies to bring branded campaigns to the ShopYourLikes and Howl creator platforms.
  • Package and productize demand propositions for agency and brand buyers, including sponsored placements, gift guides, creator campaigns, audience solutions, and Taboola integrations.
  • Negotiate and manage contracts, insertion orders, and agency framework agreements, ensuring favorable terms aligned with business goals and objectives.
  • Work closely with Taboola's global sales and agency teams to identify joint opportunities and cross-sell Skimlinks and Connexity solutions into existing advertiser and agency relationships.
  • Identify and drive new revenue opportunities by spotting market shifts and steering the business to adapt ahead of them, including helping brands appear in AI-driven search, shopping, and discovery.
  • Monitor and analyze advertiser and campaign performance, building return-on-investment and incrementality reporting that demonstrates value to brands and agencies and drives renewals and upsell.
  • Work with Operations and Finance to ensure campaigns are delivered in line with contracts and that flat fees and sponsorships are invoiced, collected, and recognized on time.
  • Collaborate with Product, Marketing, Publisher, and Creator teams to align the demand roadmap, tooling, and supply strategy with overall business objectives.
  • Represent Skimlinks at industry events, agency showcases, and conferences as a senior voice and thought leader in commerce media.
  • Keep up to date with industry trends, best practices, and regulatory changes to ensure compliance and keep the demand offering ahead of the market.

About the Company

Connexity

Fully managed multichannel retail advertising

Connexity is a performance marketing firm that helps retailers acquire new customers and grow sales. It runs fully managed retail growth campaigns using a mix of channels, including its premium publisher network, the ShopYourLikes social influencer platform, and Google Product Listings Ads, to place ads where high-value customers are active. The service uses sophisticated technology to optimize ad opportunities across these channels and manage campaigns at scale for hundreds of clients and thousands of product campaigns. Compared with others, Connexity combines a broad multi-channel reach with a managed, technology-driven approach and uses its established publisher network and influencer platform to reach hard-to-reach customers, including 40% of the Internet Retailer Top 100 companies and 1600 active campaigns. The company's goal is to help retailers find new customers and increase sales by delivering incremental opportunities beyond traditional advertising channels.

Company size
201-500
Company stage
Acquired
Total funding
$5M
Headquarters
Los Angeles, CA
Founded
1996

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